Singapore’s TikTok landscape has evolved into a sophisticated ecosystem where female creators are redefining digital influence across every imaginable niche. From beauty tutorials that garner millions of views to business insights that spark conversations about entrepreneurship, these content creators have mastered the art of authentic engagement in one of Asia’s most digitally savvy markets.

For brands navigating the complexities of social media marketing in 2026, partnering with the right TikTok influencer can mean the difference between a campaign that fades into obscurity and one that generates meaningful ROI. The challenge lies not just in identifying creators with impressive follower counts, but in understanding who genuinely connects with your target audience and can translate that connection into measurable business outcomes.

This comprehensive guide profiles the top 30 female TikTok influencers in Singapore, examining their content strategies, audience demographics, engagement patterns, and partnership potential. Whether you’re a marketing director planning your next campaign or a brand manager exploring influencer collaborations for the first time, you’ll discover actionable insights that go beyond surface-level metrics to help you make informed partnership decisions.

Why Singapore Female TikTok Influencers Matter for Your Brand

Singapore represents a unique confluence of factors that make its TikTok influencer ecosystem particularly valuable for brands. With one of the highest smartphone penetration rates globally and a population that spends an average of 2.5 hours daily on social media, the city-state offers brands access to an affluent, engaged, and culturally diverse audience.

Female creators in Singapore have carved out distinctive spaces within this digital landscape. They’ve moved beyond simply entertaining audiences to building communities around shared values, whether that’s sustainable fashion, mental health awareness, or financial literacy. This shift from broadcasting to community-building creates unprecedented opportunities for brands seeking authentic partnerships rather than transactional sponsorships.

The multilingual nature of Singapore’s influencer landscape adds another dimension of value. Many creators seamlessly switch between English, Mandarin, Malay, and Tamil, enabling brands to reach diverse demographic segments through a single partnership. This linguistic versatility, combined with cultural fluency across multiple Asian markets, makes Singapore-based influencers particularly effective for regional campaigns targeting Southeast Asia and beyond.

From a strategic perspective, working with established Singapore influencers provides brands with credibility in a market known for its discerning consumers. Singaporeans are sophisticated digital natives who can spot inauthentic endorsements instantly. When a respected local creator genuinely advocates for your product or service, it carries weight that traditional advertising simply cannot replicate.

How We Ranked These Influencers

Creating a definitive ranking of TikTok influencers requires looking far beyond vanity metrics. At Hashmeta’s influencer marketing agency, we’ve developed a sophisticated methodology that evaluates creators across multiple dimensions to identify those who deliver genuine value for brand partnerships.

Our ranking framework considers engagement rate as a primary indicator of audience connection. An influencer with 100,000 highly engaged followers often delivers superior campaign results compared to one with a million passive observers. We analyze likes, comments, shares, and saves relative to follower count, looking for creators who consistently spark meaningful interactions rather than passive consumption.

Content quality and consistency form another critical evaluation pillar. We examine production values, storytelling capabilities, and the creator’s ability to maintain audience interest over time. The influencers featured in this guide demonstrate consistent content calendars, evolving creative approaches, and the production skills necessary to meet brand partnership expectations.

Audience demographics and authenticity represent equally important considerations. Using advanced analytics tools including our proprietary AI Influencer Discovery platform, we verify follower authenticity, demographic composition, and audience sentiment. This ensures the influencers we recommend have real, engaged communities that align with your target market rather than inflated numbers from bot accounts or inactive users.

Finally, we evaluate partnership track record and professionalism. The influencers included here have demonstrated reliability in previous collaborations, understanding of brand guidelines, and the ability to integrate sponsored content seamlessly into their creative vision. This professional approach minimizes risk and maximizes the likelihood of successful campaign outcomes.

The Top 30 Female TikTok Influencers in Singapore

Lifestyle & Fashion Creators

1. Jian Hao Tan’s Wife, Debbie Soon (@debbiesonn) – With over 850K followers, Debbie has mastered the art of relatable lifestyle content that balances aspirational aesthetics with authentic moments of motherhood and marriage. Her content strategy focuses on daily vlogs, fashion hauls, and family moments that resonate deeply with millennial women navigating similar life stages. Brands in the baby care, fashion, and home lifestyle sectors find exceptional ROI through partnerships with Debbie, particularly when campaigns emphasize practical value alongside aesthetic appeal.

2. Alyssa Dezek (@alyssadezek) – A former television personality who successfully transitioned to digital content creation, Alyssa commands an audience of 620K followers through sophisticated fashion content and lifestyle commentary. Her strength lies in her ability to make luxury fashion accessible through styling tips and budget-friendly alternatives. Fashion retailers, beauty brands, and lifestyle services targeting women aged 25-40 see strong engagement when partnering with Alyssa for product launches and seasonal campaigns.

3. Gwendoline Lim (@gwendolinelimmm) – Known for her minimalist aesthetic and sustainable fashion advocacy, Gwendoline has built a community of 480K followers who value conscious consumption. Her content thoughtfully explores capsule wardrobes, secondhand shopping, and ethical brand spotlights. She represents an ideal partnership for brands emphasizing sustainability, ethical production, and timeless design over fast fashion trends.

4. Jasmine Tan (@jasmineetan) – With 410K followers, Jasmine specializes in petite fashion content that addresses a significantly underserved market segment. Her detailed styling guides for women under 5’3″ have created a fiercely loyal community. Fashion brands offering petite sizing or versatile pieces that work for smaller frames find Jasmine’s audience highly convertible and engaged.

5. Sheila Sim (@sheilalovesherlife) – A veteran influencer who has successfully maintained relevance through platform shifts, Sheila engages 390K TikTok followers with lifestyle content spanning fashion, travel, and wellness. Her longevity in the industry translates to exceptional professionalism in brand partnerships and an audience that trusts her recommendations implicitly.

Beauty & Skincare Experts

6. Cindy Koh (@beautybitten) – As one of Singapore’s most trusted beauty reviewers with 720K followers, Cindy has built her reputation on honest, detailed product reviews and skincare education. Her content demystifies complex ingredients and routines, making her particularly effective for brands launching new products that require consumer education. Her audience values authenticity over perfection, creating ideal conditions for brands willing to embrace transparent marketing.

7. Mongchin Yeoh (@mongabong) – With 580K followers, Mongchin combines beauty content with comedy, creating an entertaining approach to makeup tutorials and product reviews. Her lighthearted style makes beauty accessible to beginners while still providing valuable insights for enthusiasts. Beauty brands targeting younger demographics or seeking to position products as fun and approachable find excellent alignment with Mongchin’s content style.

8. Tanya Lim (@tanyaswonderland) – Specializing in Korean beauty products and skincare routines, Tanya’s 450K followers look to her for the latest K-beauty trends and product recommendations. Her deep knowledge of Korean skincare philosophy and regular content featuring Korean brands make her invaluable for companies entering the Singapore market from Korea or brands incorporating K-beauty principles into their formulations.

9. Rachel Lim (@rachellimhl) – A dermatology-focused creator with 380K followers, Rachel bridges the gap between medical skincare and beauty content. Her evidence-based approach to skincare attracts an educated audience willing to invest in quality products. Dermatologist-approved brands, pharmaceutical skincare lines, and science-backed beauty products see exceptional engagement through Rachel’s authoritative recommendations.

10. Yina Goh (@yinagoh) – With 340K followers, Yina focuses on makeup artistry and transformative beauty content. Her detailed tutorials showcase technical skill while remaining accessible to everyday users. Makeup brands, particularly those with extensive color ranges or specialized products, benefit from Yina’s ability to demonstrate product versatility and application techniques.

Food & Dining Influencers

11. Eatbook (@eatbooksg – featuring various female hosts) – While Eatbook operates as a media brand, their female presenters have cultivated significant individual followings. With a combined reach exceeding 900K on their main account, their food discovery content drives significant foot traffic to featured establishments. Restaurants, cafes, and food delivery services find Eatbook partnerships particularly effective for grand openings and promotional periods.

12. Jade Seah (@jadeseah) – A well-known media personality with 520K TikTok followers, Jade’s food content balances high-end dining experiences with accessible hawker recommendations. Her credibility across both segments makes her valuable for diverse F&B partnerships, from luxury restaurants to casual dining concepts seeking to reach affluent consumers.

13. Shereen Doomasia (@shereendoomasia) – With 460K followers, Shereen specializes in café culture and aesthetic dining experiences. Her content emphasizes ambiance, presentation, and Instagram-worthy moments alongside taste. Cafes, brunch spots, and experiential dining concepts targeting millennials and Gen Z find Shereen’s audience highly aligned with their customer profiles.

14. Eunice Annabel (@euniceannabel) – Known for her home cooking content and recipe videos, Eunice has built a community of 410K followers seeking practical culinary inspiration. Her strength lies in making cooking approachable for busy professionals. Kitchen appliance brands, ingredient suppliers, and meal kit services see strong conversion through Eunice’s authentic cooking demonstrations.

15. Michelle Lim (@michellelimhl) – Focusing on healthy eating and nutritious recipes, Michelle engages 370K followers interested in wellness-oriented food choices. Her content appeals to health-conscious consumers without veering into restrictive diet culture. Health food brands, organic suppliers, and nutrition-focused meal services find Michelle’s audience receptive and engaged.

Comedy & Entertainment

16. Hirzi Zulkiflie (@hirzihungrygowhere) – While known for food content, Hirzi’s 680K followers come primarily for her comedic personality and relatable humor. Her entertainment value creates high shareability, making her content particularly effective for brands seeking viral potential. Her genuine personality translates to authentic product integrations that don’t feel forced or scripted.

17. Sylvia Chan (@msslychan) – A content creator and entrepreneur with 540K followers, Sylvia blends comedy with lifestyle content and business insights. Her multifaceted approach attracts a diverse audience interested in entertainment, entrepreneurship, and lifestyle topics. Brands can leverage different aspects of her content ecosystem depending on campaign objectives.

18. Jianhao Tan’s Team – Mae (@maeyluv) – As part of Titan Digital Media, Mae has cultivated 480K individual followers through comedy sketches and relatable young adult content. Her connection to Singapore’s youth culture makes her particularly valuable for brands targeting Gen Z consumers with products, services, or campaigns requiring cultural relevance.

19. Olie Sim (@oliesim) – With 420K followers, Olie creates comedy content centered on Singaporean culture and everyday observations. Her locally specific humor resonates deeply with Singaporean audiences while remaining accessible to regional viewers. Local brands seeking authentic Singaporean representation find Olie’s content style perfectly aligned with culturally grounded campaigns.

20. Tabitha Nauser (@tabithansr) – A musician and content creator with 390K followers, Tabitha combines musical talent with comedy and lifestyle content. Her creative versatility enables unique campaign approaches, particularly for brands in entertainment, lifestyle, and youth-oriented sectors seeking innovative content formats beyond standard product placements.

Business & Finance Creators

21. Felicia Tan (@feliciatanhl) – Breaking into the traditionally male-dominated finance content space, Felicia has built a following of 350K through accessible investment education and personal finance tips. Her ability to simplify complex financial concepts makes her invaluable for financial services companies, fintech apps, and investment platforms seeking to reach younger, female-skewing audiences.

22. Andrea Chong (@dreachong) – Beyond her fashion influence, Andrea’s 580K followers also engage with her entrepreneurship and business content. As a successful business owner herself, she brings credibility to discussions about e-commerce, digital marketing, and female entrepreneurship. Business tools, productivity apps, and entrepreneurship education programs find Andrea’s audience highly qualified and conversion-ready.

23. Melissa Celestine Koh (@workwerkwerk) – With 320K followers, Melissa focuses on career development, workplace culture, and professional growth. Her content resonates with ambitious professionals seeking advancement and work-life integration. Corporate training programs, professional development platforms, and career-focused services benefit from Melissa’s engaged professional audience.

Fitness & Wellness Influencers

24. Cheryl Tay (@cheryltaysg) – A triathlete and fitness advocate with 440K followers, Cheryl represents authentic athletic performance rather than purely aesthetic fitness content. Her audience values genuine fitness journeys, making her ideal for sports nutrition brands, athletic wear, and fitness technology seeking credible athletic endorsements.

25. Xiaxue (@xiaxue) – While controversial, Xiaxue’s 510K TikTok following demonstrates her continued influence across platforms. Her fitness transformation content and candid discussions about body image resonate with audiences tired of filtered perfection. Brands comfortable with her unfiltered style can access a fiercely loyal audience that values transparency above all else.

26. Joanna Soh (@joannasohofficial) – A certified personal trainer with 400K followers, Joanna provides evidence-based fitness education and workout routines. Her professional qualifications add credibility that purely aesthetic influencers cannot match. Fitness equipment brands, athletic apparel, and health supplements targeting serious fitness enthusiasts find Joanna’s audience highly engaged and knowledgeable.

27. Lindy Tsang (@bubzbeauty) – Though known initially for beauty content, Lindy’s 380K TikTok followers increasingly engage with her wellness, mental health, and motherhood content. Her vulnerable discussions about postpartum depression and mental health struggles have created a deeply connected community. Wellness brands, mental health apps, and family-oriented services find authentic alignment with Lindy’s values-driven content.

28. Xenia Tan (@xeniatan) – Focusing on yoga and mindful movement, Xenia’s 310K followers seek content that integrates physical fitness with mental wellness. Her holistic approach attracts audiences interested in sustainable wellness rather than extreme fitness trends. Yoga brands, wellness retreats, and mindfulness apps see strong engagement through partnerships emphasizing balance and self-care.

29. Dawn Yeoh (@dawnyeoh_) – A fitness coach with 290K followers, Dawn specializes in strength training content for women. Her educational approach demystifies weightlifting and builds confidence in her audience. Fitness brands targeting women seeking strength-based training rather than cardio-focused approaches find Dawn’s community highly receptive and motivated.

30. Claire Jedrek (@clairejedrek) – Rounding out our list with 270K followers, Claire combines Pilates instruction with lifestyle content. Her sophisticated aesthetic and professional instruction style attract an affluent audience willing to invest in premium fitness experiences and products. Boutique fitness studios, premium athletic wear, and luxury wellness products align well with Claire’s brand positioning.

Strategic Approaches to Influencer Partnerships

Successfully partnering with Singapore’s top female TikTok influencers requires more than simply selecting creators with impressive follower counts. The most effective campaigns emerge from strategic alignment between brand values, influencer authenticity, and audience needs. At Hashmeta, we’ve observed that brands achieving exceptional ROI from influencer partnerships share several strategic approaches.

Long-term partnerships consistently outperform one-off sponsored posts. When influencers genuinely integrate products into their lives over multiple months, their audiences perceive endorsements as authentic recommendations rather than transactional advertisements. This approach requires patience and larger budgets but delivers compounding returns as the influencer’s authentic relationship with your brand deepens over time.

Creative freedom represents another critical success factor. The influencers featured in this guide have built their audiences through distinctive creative voices. Brands that provide clear objectives and guidelines while allowing influencers creative latitude consistently see better engagement than those demanding rigid script adherence. Trust the creator’s understanding of what resonates with their specific audience while ensuring brand messages remain clear.

Multi-platform integration amplifies campaign impact significantly. While this guide focuses on TikTok, most featured influencers maintain strong presences across Instagram, YouTube, and increasingly Xiaohongshu. Coordinated campaigns that activate creators across multiple platforms create synergistic effects, with each platform serving different functions in the customer journey from awareness through conversion.

Performance-based compensation models are becoming increasingly popular, aligning influencer incentives with brand objectives. Rather than flat fees for content creation, forward-thinking brands structure deals incorporating performance bonuses tied to metrics like engagement rates, traffic driven, or direct conversions. This approach ensures both parties remain invested in campaign success beyond content publication.

Measuring Campaign Success Beyond Follower Count

The sophistication of influencer marketing measurement has evolved dramatically, moving far beyond basic metrics like follower count and post likes. Brands investing significantly in influencer partnerships need comprehensive frameworks for evaluating ROI and optimizing future campaigns based on data-driven insights.

Engagement rate remains fundamental but requires nuanced interpretation. Calculate engagement as total interactions (likes, comments, shares, saves) divided by follower count, then benchmark against industry standards for the influencer’s follower tier. However, dig deeper into engagement quality by analyzing comment sentiment, conversation depth, and whether audiences are asking purchase-related questions indicating genuine interest.

Traffic and conversion metrics provide direct business impact measurement. Use unique tracking links, custom discount codes, or dedicated landing pages to attribute website traffic and sales specifically to influencer campaigns. Our AI marketing agency capabilities enable sophisticated attribution modeling that accounts for multi-touch customer journeys where influencer content plays an awareness or consideration role rather than direct conversion.

Brand lift studies measure shifts in awareness, perception, and purchase intent resulting from influencer campaigns. Pre- and post-campaign surveys of target audiences reveal whether partnerships successfully moved key brand metrics beyond immediate sales. This longer-term perspective helps justify influencer investments as brand-building rather than purely direct-response channels.

Share of voice analysis examines how influencer partnerships affect your brand’s presence in relevant conversations. Social listening tools track mentions, sentiment, and conversation volume around your brand compared to competitors. Successful influencer campaigns should increase your share of relevant category conversations and improve sentiment among target demographics.

Content performance benchmarking compares influencer-created content against your brand’s organic or paid social content. Frequently, influencer-created assets outperform brand-created content due to authenticity and creator expertise. Savvy brands repurpose high-performing influencer content across owned channels and paid advertising, extending campaign value beyond the influencer’s native audience.

Emerging Trends in Singapore’s TikTok Landscape

Singapore’s TikTok ecosystem continues evolving rapidly, with several emerging trends reshaping how influencers create content and how brands should approach partnerships. Understanding these shifts enables marketers to position campaigns ahead of the curve rather than reacting to changes after competitors have capitalized on new opportunities.

The rise of nano and micro-influencers represents a significant shift in partnership strategy. While this guide focuses on established creators with substantial followings, brands are increasingly discovering that influencers with 10,000-50,000 highly engaged followers often deliver superior ROI for specific niches. These smaller creators typically maintain closer audience relationships and charge more accessible rates, enabling brands to work with multiple creators rather than concentrating budgets on single macro-influencers.

Educational content is experiencing explosive growth across categories. Whether explaining skincare ingredients, demonstrating cooking techniques, or teaching financial literacy, influencers who educate rather than simply entertain are building deeper audience trust and loyalty. Brands with genuine educational value to offer should prioritize partnerships with creators whose audiences seek knowledge alongside entertainment.

Live shopping integration continues gaining momentum, with TikTok’s e-commerce features enabling direct purchasing without leaving the app. Influencers skilled at live selling create urgency and social proof that static content cannot replicate. Brands with products suitable for demonstration and limited-time offers should explore live shopping collaborations as TikTok’s commerce capabilities expand in Singapore.

Authenticity and transparency have evolved from differentiators to baseline expectations. Singapore’s digitally sophisticated audiences immediately detect inauthentic endorsements, making FTC-compliant disclosure practices and genuine product usage non-negotiable. The influencers maintaining relevance in 2026 are those who carefully curate brand partnerships to ensure alignment with their values and audience expectations.

Cross-border influence is expanding as Singapore-based creators attract regional audiences across Southeast Asia. Their content resonates in Malaysia, Indonesia, and beyond due to cultural similarities and language accessibility. Brands can leverage Singapore influencers for regional campaigns, particularly when combined with SEO strategies and content marketing approaches optimized for multiple markets.

AI-powered creator discovery and campaign management tools are revolutionizing how brands identify and manage influencer partnerships. Platforms like our AI Influencer Discovery tool enable data-driven creator selection based on audience demographics, engagement patterns, and predicted campaign performance. This technology reduces the guesswork in influencer selection and enables more strategic, ROI-focused partnership decisions.

Singapore’s female TikTok influencer landscape offers brands unprecedented opportunities to connect with engaged, affluent, and culturally diverse audiences. The 30 creators featured in this guide represent the pinnacle of influence across lifestyle, beauty, food, comedy, business, and wellness categories, each bringing unique strengths to potential brand partnerships.

Success in influencer marketing, however, extends far beyond selecting prominent creators. The brands achieving exceptional ROI approach influencer partnerships strategically, prioritizing authentic alignment over superficial metrics, granting creative freedom while maintaining brand integrity, and measuring success through comprehensive frameworks that account for both immediate conversions and long-term brand building.

As Singapore’s digital landscape continues evolving with emerging technologies, shifting audience expectations, and expanding e-commerce integration, the influencers who adapt while maintaining authentic connections with their communities will continue thriving. For brands, staying ahead requires not just understanding today’s influencer ecosystem but anticipating tomorrow’s shifts and positioning partnerships accordingly.

Whether you’re planning your first influencer campaign or optimizing an established program, the insights and strategies outlined in this guide provide a foundation for making informed decisions that drive measurable business results. The opportunity to leverage Singapore’s vibrant creator economy has never been greater, but neither has the importance of strategic, data-driven approaches to influencer selection and campaign management.