Brands are now tapping on the power of vertical user-generated content for increased brand visibility and engagement. Uniqlo has partnered TikTok to launch the #UTPlayYourWorld in-app challenge, which invites users to wear their favourite UniqloRead more

Digital Marketing 2025: The New Rules of Engagement As we step boldly into 2025, digital marketing is undergoing a seismic transformation. From AI-powered strategies to the fall of third-party cookies, the next wave of marketingRead more

Digital Marketing Trends 2025: 8 Transformative Strategies Shaping the Future As we approach the 2nd quarter of 2025, the digital marketing landscape continues to evolve at an unprecedented pace. With emerging technologies, changing consumer behaviours,Read more

According to reports, TikTok is planning to release segmented audience targeting which separate users into lifestyle categories and groupings like “Automotive Enthusiasts” and “Football Fans”. The addition would mark the next stage in TikTok’s rapidRead more

Google’s new ad format — gallery ads — will now enable brands to combine search intent with an interactive visual format. This new ad format features an image and a swipeable carousel. Clicking into anyRead more