Brands are clearly having a field day owning cultural moments with their marketing campaigns.
Burger King has partnered with the popular Netflix show Stranger Things to present the “Upside Down Whopper”, which will be made available in major US cities. According to media reports, this will be coupled with the ability to purchase Stranger Things merchandise at several locations. The burger will also have its own “retro-style” packaging — just like their recent Coca-Cola partnership.
Other Stranger Things tie-ups:
Nike
Baskin Robbins
H&M