The bots are coming.
The bots are coming.
Chatbots aren’t new technology. But they have come a long way since, with the best ones hardly discernible from actual human interactions.
Through machine learning and natural language processing, chatbots are now capable of recognising the content – and context – of customers’ requests and questions.
In a nutshell, a chatbot uses artificial intelligence (AI) technology to learn and simulate human-like conversations.
Try having a conversation with our chatbot and see how it works as the next leading-edge marketing, customer service and lead-generation tool.
people use the Facebook Messenger Platform each month
messages exchanged between people and businesses each month
of people who message businesses say they are more likely to shop with a business they can message
monthly active bots on the Messenger platform, and counting
A Messenger user must click the ‘Send Message‘ button and interact with your chatbot first before it can send them a message. As soon as they take an action (by responding to the message or hitting a button), they’re considered a subscriber, and you now have permission to reach out to that person through Messenger.
This means that most people who receive a message from a chatbot are naturally interested in what it has to say (which is hardly the case with spam emails.)
higher than email
As part of your marketing automation, chatbots allow you to deliver personalised messages and content to your audience. Subsequently, you can begin to nurture your leads by triggering a sequence – messages that guide the user along the customer journey – to turn your conversations into conversions.
By offering exclusive attention and timely advice during the sales process, interactions with chatbots serve as a less intrusive way to upsell and provide additional product suggestions that may spark customer interest
Gather important metrics on most commonly typed phrases into your bot, user engagement, and purchasing patterns to effectively segment your customers. Analyse this data to gain consumer insights and help you make smarter marketing decisions.
As industries shift towards self-service, chatbots offer a scalable and cost-efficient solution to enhance customer service. Rather than have customers wait in line, or navigate lengthy phone menus, chatbots can provide instantaneous assistance to reduce unnecessary stress and frustration.
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