Build long-term relationships with your audience, turn prospects into customers and customers into repeat buyers with the right content mix. For many companies, the answer is to look for the right content marketing agency to support their efforts.
What type of content resonates and generates traffic?
Compelling, magnetic and inspiring content is one that sparks conversations around your brand. This is what makes a piece of content viral and captivating.
Regularly publishing new and refreshing content that is search engine optimised will help you improve organic traffic and gain backlinks to your website.
Gated content and call-to-action landing pages are some of the ways to grow your mailing list.
Quality trumps quantity, every time. Always refresh and improve your content mix to ensure that it remains relevant to your audience.
Be an expert. As your readers become accustomed to seeing your works, you will develop a strong reputation and authority in your field.
What we do
These steps make up the methodology behind every successful content marketing strategy.
Craft a Persona
Personas are the fundamental building blocks of any content strategy because they will inform you of your customers’ pain points, wants and needs.
Build a Style Guide
This ensures that every writer working on your content adheres to the same writing voice, tone and style, keeping your brand consistent.
Identify Content Pillars
Our ideation process includes identifying content pillars and formats such as blog articles, infographics, videos and e-books that suit your customer personas.
We will work with you to determine your posting frequencies, advertising platforms and media buy to come up with the most cost-effective solutions.
We will monitor and optimise every piece of content to help you achieve your marketing objectives.
Brands utilize our network of content creators to produce high-quality content for owned media such as website, blog and social media outlets. Many progressive brands are beginning to create their own content portal and micro-sites to publish relevant, educational content that’s produced in-house and through the help of content marketing agency.
Brands leverage the power of social media influencers and media publishers to produce sponsored content and distribute it natively through their social channels. Sponsored content is usually a collaborative effort between the influencers or the media publisher’s editorial staff and the brand. Similarly, while custom content lives on brand-owned properties such as micro-sites or blogs, sponsored content is hosted on the influencer’s or the publisher’s site.
Hashmeta is a Singapore-based content marketing agency that provides content production and content distribution services for brands that prefer fully managed services.
Access our extensive network of professional content creators and start creating articles, photos, videos, infographics, ebooks and more to fulfil any gaps in your brand’s consumer experience journey.
As one of the leading content marketing agencies in Singapore, Hashmeta operates in three core content marketing practice areas that address the key success of content marketing:
Content Strategy, Content Development and Content Distribution.
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