Email marketing delivers $42 for every $1 spent—the highest ROI of any digital channel. Yet most Singapore businesses send generic blasts that get ignored. We create AI-powered EDM campaigns with smart segmentation, behavioral triggers, and conversion-optimized design that turn subscribers into customers.
200+ EDM Campaigns Launched • $8M+ Revenue Generated • 35% Avg Open Rate • Mailchimp & Klaviyo Certified
★★★★★
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Certified Partners
Mailchimp Partner • Klaviyo Partner • HubSpot Certified • ActiveCampaign Expert • PSG Pre-Approved Vendor
While businesses chase expensive social ads and fleeting influencer posts, smart marketers know the truth: email delivers the highest ROI of any marketing channel. Your email list is the only audience you truly own.
ROI Per $1 Spent
Email marketing delivers $42 for every $1 invested—4x higher than social media and 2x higher than paid search.
Daily Email Users
4.2 billion people use email daily worldwide. In Singapore, 94% of internet users check email regularly—more than any social platform.
Higher Conversions
Email converts 6x better than social media and 3x better than organic search. Subscribers have already opted in—they want to hear from you.
Cost Per Contact
Reach your entire list for fractions of a cent per contact. Compare to $0.50-$2.00 per click on Facebook or Google Ads.
The Truth About Digital Marketing: Social media algorithms change. Ad costs rise. But your email list? That’s an asset you own forever. Every subscriber is a direct line to a potential customer—no middleman, no ad spend, no algorithm deciding who sees your message.
Most Singapore businesses treat email as an afterthought—sending occasional blasts with no strategy. These mistakes are costing you thousands in missed revenue every month.
Sending the same generic email to your entire list. No segmentation, no personalization. Result: Low open rates, high unsubscribes, and wasted potential.
Poor deliverability from missing SPF/DKIM/DMARC setup, bad sender reputation, or spam trigger words. 20% of emails never reach the inbox.
Missing welcome sequences, abandoned cart emails, and win-back campaigns. These automated flows generate 30% of email revenue on autopilot.
Emails that look broken on mobile (where 60%+ are opened). Poor design kills trust and conversions before your message is even read.
Improper consent collection, missing unsubscribe links, or ignoring opt-out requests. Violations can result in fines up to $1 million in Singapore.
Never A/B testing subject lines, send times, or content. Flying blind means missing easy wins that could double your results.
Every email sent without strategy is a missed opportunity to convert a subscriber into a paying customer.
We don’t just send emails—we build revenue-generating email machines. Our 6-pillar framework combines AI-powered personalization with proven conversion tactics to maximize every subscriber’s value.
Strategy + Segmentation + Automation + Design + Deliverability + Optimization
• Revenue-focused campaign calendar
• Customer journey mapping
• Content pillar development
• Promotional vs value content balance
• Seasonal & event planning
• Competitive analysis
• KPI setting & benchmarking
• PDPA compliance framework
Result: Cohesive strategy that builds relationships and drives conversions
• Behavioral segmentation (opens, clicks, purchases)
• RFM analysis (Recency, Frequency, Monetary)
• Predictive scoring & AI recommendations
• Dynamic segments that auto-update
• Lifecycle stage targeting
• Interest & preference tagging
• Engagement-based suppression
• Custom audience creation
Result: 14% higher open rates, 100% higher click rates vs non-segmented
• Welcome series (3-5 emails, 50%+ open rates)
• Abandoned cart recovery (recovers 10-15%)
• Browse abandonment triggers
• Post-purchase sequences
• Win-back campaigns
• Birthday & anniversary flows
• Lead nurturing for B2B
• Re-engagement campaigns
Result: 30% of email revenue from automation alone
• Mobile-first responsive templates
• Brand-aligned visual design
• Clear visual hierarchy
• Compelling CTAs above the fold
• Optimized image-to-text ratio
• Dark mode compatible
• ADA accessibility compliant
• Modular template system
Result: 25% higher click-through rates with optimized design
• SPF, DKIM, DMARC authentication
• Dedicated IP warming (enterprise)
• List hygiene & validation
• Bounce management
• Spam score monitoring
• Blacklist checking
• Gmail/Yahoo 2024 compliance
• Sender reputation management
Result: 98%+ inbox placement vs 85% industry average
• A/B testing (subject lines, content, CTAs)
• Send time optimization
• Frequency testing
• Content performance analysis
• Revenue attribution tracking
• Heatmap & click tracking
• Monthly performance reports
• Actionable recommendations
Result: Continuous improvement, 15-25% gains quarter-over-quarter
We don’t force you into one platform. We recommend the best tool based on your business type, tech stack, and growth plans—then execute flawlessly.
Best For:
SMBs, startups, beginners, up to 50K subscribers
• Easy drag-and-drop builder
• Affordable pricing tiers
• Good basic automation
• Built-in landing pages
• Social media integration
• Basic e-commerce features
• Extensive template library
Pricing: Free to $350+/mo
RECOMMENDED FOR E-COMMERCE
Best For:
E-commerce, Shopify/WooCommerce stores
• Deep Shopify integration
• Product recommendations AI
• Advanced segmentation
• Powerful flow builder
• Revenue attribution
• SMS marketing included
• Predictive analytics
Pricing: Free to $700+/mo
Best For:
B2B, enterprise, sales-marketing alignment
• Full CRM integration
• Lead scoring & nurturing
• Sales pipeline visibility
• Marketing automation suite
• Detailed attribution
• A/B testing built-in
• Enterprise-grade security
Pricing: Free to $3,600+/mo
Best For:
Automation-heavy, services, agencies
• Most powerful automation
• Visual workflow builder
• CRM included
• Site tracking
• Predictive sending
• Split actions in flows
• Great value for features
Pricing: $29 to $259+/mo
Not sure which platform is right for you? Book a free EDM audit and we’ll analyze your business needs, tech stack, and growth plans to recommend the perfect platform—plus migrate your existing data if needed.
Every industry has unique email marketing needs—different customer journeys, compliance requirements, and conversion triggers. We apply proven playbooks tailored to your vertical.
Maximize revenue per subscriber with product-focused campaigns and automated recovery flows.
• Abandoned cart recovery – Recover 10-15% of lost sales
• Browse abandonment – Re-engage window shoppers
• Product recommendations – AI-powered personalization
• Back-in-stock alerts – Capture waiting demand
• Post-purchase upsells – Increase order value
• Loyalty & VIP programs – Reward best customers
• Flash sale announcements – Drive urgency
✓ Average 35% revenue from email channel
Nurture leads through long sales cycles with educational content and timely follow-ups.
• Lead nurturing sequences – Educate & qualify leads
• Thought leadership – Position as industry expert
• Webinar/event promotion – Drive registrations
• Case study distribution – Build credibility
• Sales handoff triggers – Alert sales at right time
• Account-based sequences – Target key accounts
• Renewal reminders – Reduce churn
✓ Average 45% increase in qualified leads
Drive product adoption, reduce churn, and turn users into advocates with lifecycle emails.
• Onboarding sequences – Drive activation milestones
• Feature announcements – Educate on new features
• Usage-based triggers – Re-engage inactive users
• Upgrade prompts – Convert free to paid
• Churn prevention – Identify at-risk accounts
• NPS & feedback – Collect user insights
• Referral campaigns – Drive viral growth
✓ Average 28% reduction in churn rate
Engage students, drive enrollments, and nurture lifelong learners with educational sequences.
• Course launch sequences – Build anticipation
• Enrollment reminders – Capture interested leads
• Student engagement – Reduce dropout rates
• Progress updates – Celebrate milestones
• Certificate delivery – Automated completion
• Alumni nurturing – Cross-sell advanced courses
• Webinar funnels – Free content to paid
✓ Average 52% course completion rate
Engage patients with compliant communications that improve outcomes and retention.
• Appointment reminders – Reduce no-shows by 40%
• Health tips & education – Position as trusted advisor
• Follow-up care – Post-appointment check-ins
• Prescription reminders – Medication adherence
• Annual checkup alerts – Proactive outreach
• Patient surveys – Collect feedback
• PDPA-compliant templates – Protected health info
✓ 100% PDPA compliant communications
Drive reservations, repeat visits, and loyalty with timely, appetite-triggering campaigns.
• Reservation confirmations – Reduce no-shows
• Special occasion offers – Birthday/anniversary
• New menu announcements – Drive trial visits
• Loyalty rewards – Points & tier updates
• Event promotions – Themed nights, holidays
• Feedback requests – Post-dining surveys
• Win-back campaigns – Re-engage lapsed diners
✓ Average 67% repeat customer rate
Clear, honest pricing with no hidden fees. All packages are PSG grant eligible—get 50% government subsidy if you qualify.
PSG Grant: Pay Only 50% (Government Covers the Rest)
For Growing Email Lists
$3,000
$1,500
/month after PSG 50%
✓ Up to 5,000 subscribers
✓ 4 campaigns per month
✓ 2 automation flows (welcome + 1 more)
✓ Basic segmentation
✓ Mobile-responsive templates
✓ Monthly performance report
✓ Email support
✓ Platform: Mailchimp
✗ Advanced automation
✗ A/B testing
✗ Dedicated strategist
Best For: Startups, small lists
MOST POPULAR
For Scaling Businesses
$7,000
$3,500
/month after PSG 50%
✓ Up to 25,000 subscribers
✓ 8 campaigns per month
✓ 6 automation flows
✓ Advanced segmentation + RFM
✓ A/B testing (subject, content)
✓ Custom template design
✓ Bi-weekly strategy calls
✓ Platform: Klaviyo or ActiveCampaign
✓ Deliverability optimization
✓ Revenue attribution tracking
✗ Dedicated account manager
Best For: E-commerce, growing brands
For High-Volume Senders
$12,000+
$6,000+
/month after PSG 50%
✓ Unlimited subscribers
✓ Unlimited campaigns
✓ Unlimited automation flows
✓ Full AI-powered personalization
✓ Dedicated account manager
✓ Dedicated IP + warming
✓ Weekly strategy calls
✓ Platform: Any (Klaviyo, HubSpot, etc.)
✓ Advanced integrations (CRM, ERP)
✓ Predictive analytics + AI
✓ Performance guarantee
Best For: Enterprise, high-volume
Platform Migration: From $800 • Template Design (Custom): From $500/template • List Cleaning & Validation: From $200 • SMS Marketing Add-On: From $500/month • Landing Page Design: From $600/page
PSG Grant Eligibility
Singapore SMEs can claim up to 50% funding support. Requirements: Singapore-registered business, 30%+ local shareholding, group annual sales <$100M. We handle all the paperwork for you.
Don’t take our word for it—here’s what our EDM campaigns have achieved for Singapore businesses like yours.
E-COMMERCE • FASHION
Challenge: 12,000 subscribers but only sending monthly newsletters. Open rates at 12%, almost no revenue from email.
Solution: Migrated to Klaviyo, set up 8 automation flows (welcome, cart, browse, post-purchase, win-back), segmented by purchase behavior, redesigned templates.
Results:
• Revenue: $2K → $30K/month from email
• Open rate: 12% → 38%
• Cart recovery: 14% of abandoned carts
• Email revenue share: 32% of total
“Email went from an afterthought to our most profitable channel.” — Marketing Director
B2B • PROFESSIONAL SERVICES
Challenge: 8,000 contacts from events/webinars but no nurturing. Leads going cold, sales team frustrated with lead quality.
Solution: HubSpot implementation, 5-stage lead nurturing sequence, lead scoring model, sales handoff triggers, thought leadership newsletter.
Results:
• Qualified leads: +156% increase
• Sales cycle: 45 days → 28 days
• Open rate: 42% (thought leadership)
• Lead-to-customer: 8% → 14%
“Our sales team finally has warm leads instead of cold calls.” — Managing Partner
SAAS • TECHNOLOGY
Challenge: High trial-to-paid conversion but 8% monthly churn. Users not discovering key features, dropping off after 60 days.
Solution: ActiveCampaign flows for onboarding milestones, feature education series, usage-triggered re-engagement, churn risk scoring, win-back campaigns.
Results:
• Churn rate: 8% → 5.3% (-34%)
• Feature adoption: +67%
• Trial conversion: 12% → 18%
• NPS score: 32 → 54
“The onboarding emails alone paid for the entire engagement.” — CEO
Revenue Generated
Through Email
Average Open Rate
(vs 20% industry)
Average Click Rate
(vs 2.5% industry)
Average Client
ROI
A proven methodology refined over 200+ campaigns. We handle everything from strategy to execution—you just approve and watch revenue grow.
WEEK 1
• Audit current email performance & list health
• Analyze competitor email strategies
• Map customer journey & touchpoints
• Define KPIs and success metrics
• Create 90-day campaign roadmap
• Recommend optimal platform
✓ Deliverable: Strategy document + campaign calendar
WEEK 2
• Set up or optimize email platform
• Configure SPF, DKIM, DMARC authentication
• Migrate existing subscribers (if needed)
• Import and clean email list
• Set up tracking & analytics
• Create segment framework
✓ Deliverable: Fully configured platform
WEEK 2-3
• Design brand-aligned email templates
• Create modular template system
• Write copy for automation flows
• Design campaign templates
• Test across 50+ email clients
• Ensure mobile responsiveness
✓ Deliverable: Template library + flow copy
WEEK 3-4
• Build welcome series automation
• Set up cart abandonment flow
• Create post-purchase sequences
• Build win-back campaigns
• Configure trigger conditions
• Test all automation paths
✓ Deliverable: Live automation flows
WEEK 4+
• Execute campaign calendar
• Write & design each campaign
• Segment audiences per campaign
• A/B test subject lines & content
• Optimize send times
• Monitor deliverability
✓ Deliverable: Campaigns sent on schedule
ONGOING
• Analyze campaign performance
• Identify winning elements
• Optimize underperforming flows
• Clean & maintain list health
• Monthly performance reports
• Strategy adjustment recommendations
✓ Deliverable: Monthly report + recommendations
Common questions about EDM and email marketing in Singapore.
EDM marketing typically ranges from $1,500 to $8,000+ per month depending on list size, campaign frequency, and automation complexity. Our Starter package ($1,500/month after PSG) is ideal for lists up to 5,000 subscribers. Growth ($3,500/month) handles up to 25,000 subscribers with advanced automation. All packages qualify for 50% PSG grant subsidy.
Email marketing delivers the highest ROI of any digital channel—industry average is $36-42 for every $1 spent. Our clients typically achieve 40x ROI through optimized automation, segmentation, and conversion-focused design. For e-commerce, email often drives 25-35% of total revenue when properly optimized.
Mailchimp: Best for SMBs and beginners—affordable, easy to use. Klaviyo: Best for e-commerce with Shopify/WooCommerce—superior product recommendations and automation. HubSpot: Best for B2B with CRM integration—lead scoring and sales alignment. ActiveCampaign: Best for automation-heavy businesses—most powerful workflow builder. We recommend based on your specific needs during our free audit.
Yes, EDM marketing is legal but must comply with PDPA and Spam Control Act. Requirements: obtain consent before sending (opt-in), provide clear unsubscribe option, honor opt-outs within 10 days, include sender identification. Note: Email is NOT covered by DNC Registry (that’s for phone calls only). We ensure 100% PDPA compliance with proper consent documentation.
Optimal frequency depends on your industry: E-commerce (2-4/week), B2B (1-2/week), SaaS (1-2/week), Retail (2-3/week). Quality matters more than quantity—we use engagement data to optimize send frequency for each segment, maximizing opens while minimizing unsubscribes. Automated flows (cart abandonment, welcome series) send based on behavior, not schedules.
Essential flows: 1) Welcome Series (50%+ open rates), 2) Abandoned Cart Recovery (recovers 10-15% of carts), 3) Post-Purchase (review requests, cross-sells), 4) Win-Back (re-engage inactive subscribers), 5) Birthday/Anniversary (45% higher transactions). These 5 flows alone can generate 30% of your email revenue on autopilot. Our Growth package includes all 6 essential flows.
We’re confident in our results. That’s why we back every engagement with performance commitments.
We guarantee 98%+ inbox placement through proper authentication, list hygiene, and sender reputation management. If deliverability drops below 95%, we diagnose and fix at no additional cost.
Every campaign we send is 100% compliant with Singapore’s PDPA and Spam Control Act. Proper consent management, unsubscribe handling, and documentation included in all packages.
Enterprise clients: If we don’t hit agreed KPI targets within 90 days, we continue optimizing at no additional cost until we do. We’re invested in your success.
Get a free EDM audit worth $500. We’ll analyze your current email performance, identify quick wins, and show you exactly how much revenue you’re leaving on the table.
✓ Current email performance analysis
✓ List health & deliverability check
✓ Automation opportunities assessment
✓ Competitor email strategy review
✓ Revenue potential calculation
✓ Platform recommendation
✓ 90-day action plan
✓ PSG grant eligibility check
Worth $500 — Yours FREE, No Obligation
Hashmeta Pte Ltd
#11-08/09, 30A Kallang Place, Singapore 339213
Phone: +65 6909 5701 • Email: [email protected]
