Proven with existing excellent examples, gamification is a new sector that has been used by marketers to increase conversions, engagement rate and generate buzz. Want to join the bandwagon but has no coding experience? We have got you covered from soup to nuts.
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Exclusivity makes a product or service desirable while competition allows users to prove themselves against others.
Defined as the process of applying game-design thinking to non-game applications, gamification incorporates entertainment, exclusivity and competition as a three-pronged approach to engage audiences.
For instance, a leaderboard is one of the proven, successful gamification examples of introducing competition by publishing rankings, thereby generating hype among the players.
One strategy to engage customers, particularly in the retail industry is by using games that incentivise them for playing and shopping with you. “Engaged customers will have a significant impact on your bottom line. “According to Gallup2, brands that successfully engage their customers realize 63% lower customer attrition and 55% higher share of wallet.
Rather than creating ads to talk about a product or service, creating an online game can help your audience to learn more about your company’s offering as they play. Engagement can be nurtured by weaving in branded messaging and content into the game so that the players can discover more about the products and services as they play.
Gamification can be a technique to attract new customers. Rewards programs such as stamp cards are popular at coffee houses and retail stores to maintain customer loyalty and drive new audiences. Starbucks, Nordstrom and Walmart are examples of businesses who have variants of rewards programs to keep and grow customer pool.
Eeny, meeny, miny, moe…… Wondering whether you should run a giveaway, quiz or photo contest? Our team is ready to give you the best, customized advice.
Creative and digital-savvy, we inject interactive gamification elements into your digital marketing campaign in order to achieve your marketing goals.
Our marvellous team converts the overarching ideas into amazing games by marrying beautiful, attractive design and compelling message.
Using cutting-edge technologies, we are able to track and measure the results of the campaign to obtain useful data for future marketing endeavors.
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Having managed more than 100 different brands across various industries, Hashmeta has amassed a wealth of experience in creating a content marketing strategy to achieve your business goals.
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