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Home Capabilities Gamification

Promote Your Marketing Goals With Gamification

Proven with existing excellent examples, gamification is a new sector that has been used by marketers to increase conversions, engagement rate and generate buzz. Want to join the bandwagon but has no coding experience? We have got you covered from soup to nuts.

Speak to us now to find out how gamification can level up your digital marketing game!

CONTACT US

What Is Gamification?

Exclusivity makes a product or service desirable while competition allows users to prove themselves against others.

Defined as the process of applying game-design thinking to non-game applications, gamification incorporates entertainment, exclusivity and competition as a three-pronged approach to engage audiences.

For instance, a leaderboard is one of the proven, successful gamification examples of introducing competition by publishing rankings, thereby generating hype among the players.

WHAT ARE THE

Benefits of Gamification

Increased
Engagement

One strategy to engage customers, particularly in the retail industry is by using games that incentivise them for playing and shopping with you. “Engaged customers will have a significant impact on your bottom line. “According to Gallup2, brands that successfully engage their customers realize 63% lower customer attrition and 55% higher share of wallet.

Educate
Customers

Rather than creating ads to talk about a product or service, creating an online game can help your audience to learn more about your company’s offering as they play. Engagement can be nurtured by weaving in branded messaging and content into the game so that the players can discover more about the products and services as they play.

Attract
New Customers

Gamification can be a technique to attract new customers. Rewards programs such as stamp cards are popular at coffee houses and retail stores to maintain customer loyalty and drive new audiences. Starbucks, Nordstrom and Walmart are examples of businesses who have variants of rewards programs to keep and grow customer pool.

WHY SHOULD YOU

Pick Us?

Strong Capabilities

Founded in 2012, we are not only the madmen but a strong, cohesive family of developers, wordsmiths, designers and marketing divas with T-shaped skills and the abilities to connect the dots.

Personalized Solution

We love Overcooked and Cake Mania but a cookie-cutter marketing approach is definitely a big no-no in our company as we like to break the norm to run campaigns that truly talk to your audience.

Proven Track Record

Being featured on The Business Times, The Straits Times and TODAY, we are your trusted marketing partner that you can rely on to enjoy the fruits of labour (or razz berry, if you are a fan of Pokémon Go).

WHAT CAN WE

Do for You?

  • Consulting

    Eeny, meeny, miny, moe…… Wondering whether you should run a giveaway, quiz or photo contest? Our team is ready to give you the best, customized advice.

  • Ideation

    Creative and digital-savvy, we inject interactive gamification elements into your digital marketing campaign in order to achieve your marketing goals.

  • Implementation

    Our marvellous team converts the overarching ideas into amazing games by marrying beautiful, attractive design and compelling message.

  • Reporting

    Using cutting-edge technologies, we are able to track and measure the results of the campaign to obtain useful data for future marketing endeavors.

Free Gamification Consultation

Say Hi and leave your details

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    WHAT HAVE WE DONE

    Still have doubts with how gamification can power up your business?
    Our outstanding portfolio is the best proof. Explore our portfolio now and let’s make
    marketing fun together!

    Gamifying Wildlife Conservation with Mandai Wildlife Group

    gamification government

    View more

    Gamifying Wildlife Conservation with Mandai Wildlife Group

    gamification government

    Gamifying Wildlife Conservation with Mandai Wildlife Group

    gamification government

    Gamifying Wildlife Conservation with Mandai Wildlife Group
    2025-02-06

    AI-Powered Tourism Experience for Hong Kong Tourism Board

    featured gamification government industry travel

    View more

    AI-Powered Tourism Experience for Hong Kong Tourism Board

    featured gamification government industry travel

    AI-Powered Tourism Experience for Hong Kong Tourism Board

    featured gamification government industry travel

    AI-Powered Tourism Experience for Hong Kong Tourism Board
    2025-02-05
    gamification elements - gamification campaigns - Hella Asia Spot the Difference Campaign - Hashmeta

    Hella Asia Spot the Difference

    gamification technology

    View more

    Hella Asia Spot the Difference

    gamification technology

    Hella Asia Spot the Difference

    gamification technology

    Hella Asia Spot the Difference
    2018-09-21
    gamification marketing - gamification campaigns - Suntec City Catch No Ball Campaign - Hashmeta

    Suntec City Catch No Ball

    consumer gamification

    View more

    Suntec City Catch No Ball

    consumer gamification

    Suntec City Catch No Ball

    consumer gamification

    Suntec City Catch No Ball
    2018-09-21
    gamification marketing - gamification campaigns - NTUC LearningHub The Ultimate Singaporean Quiz - Hashmeta

    NTUC LearningHub Quiz

    gamification

    View more

    NTUC LearningHub Quiz

    gamification

    NTUC LearningHub Quiz

    gamification

    NTUC LearningHub Quiz
    2018-09-21
    Gamification Campaigns - digital marketing - Marina Square Scratch & Win Campaign - Hashmeta

    Marina Square Scratch & Win

    consumer gamification

    View more

    Marina Square Scratch & Win

    consumer gamification

    Marina Square Scratch & Win

    consumer gamification

    Marina Square Scratch & Win
    2018-06-01
    gamification marketing - gamification campaigns - CIMB Colour Run - Hashmeta

    CIMB Colour Run

    consumer gamification

    View more

    CIMB Colour Run

    consumer gamification

    CIMB Colour Run

    consumer gamification

    CIMB Colour Run
    2018-06-01
    gamification campaigns - digital marketing campaigns - Huat With Prima Taste 2.0 Steamboat Game - Hashmeta

    Huat With Prima Taste 2.0 Steamboat Game

    consumer gamification

    View more

    Huat With Prima Taste 2.0 Steamboat Game

    consumer gamification

    Huat With Prima Taste 2.0 Steamboat Game

    consumer gamification

    Huat With Prima Taste 2.0 Steamboat Game
    2018-05-23

    Free Gamification
    Consultation

    Say Hi and leave your details

    Having managed more than 100 different brands across various industries, Hashmeta has amassed a wealth of experience in creating a content marketing strategy to achieve your business goals.

    Let’s talk about your content marketing. We’re great listeners. We want to hear your challenges and determine how we can help.

    CONTACT US

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    • About
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