Gamification

Increased
Engagement

One strategy to engage customers, particularly in the retail industry is by using games that incentivise them for playing and shopping with you. “Engaged customers will have a significant impact on your bottom line. “According to Gallup2, brands that successfully engage their customers realize 63% lower customer attrition and 55% higher share of wallet.

Educate
Customers

Rather than creating ads to talk about a product or service, creating an online game can help your audience to learn more about your company’s offering as they play. Engagement can be nurtured by weaving in branded messaging and content into the game so that the players can discover more about the products and services as they play.

Attract
New Customers

Gamification can be a technique to attract new customers. Rewards programs such as stamp cards are popular at coffee houses and retail stores to maintain customer loyalty and drive new audiences. Starbucks, Nordstrom and Walmart are examples of businesses who have variants of rewards programs to keep and grow customer pool.