Proven with existing excellent examples, gamification is a new sector that has been used by marketers to increase conversions, engagement rate and generate buzz. Want to join the bandwagon but has no coding experience? We have got you covered from soup to nuts.
Speak to us now to find out how gamification can level up your digital marketing game!
What Is Gamification?
Exclusivity makes a product or service desirable while competition allows users to prove themselves against others.
Defined as the process of applying game-design thinking to non-game applications, gamification incorporates entertainment, exclusivity and competition as a three-pronged approach to engage audiences.
For instance, a leaderboard is one of the proven, successful gamification examples of introducing competition by publishing rankings, thereby generating hype among the players.
WHAT ARE THE
Benefits of Gamification
Increased
Engagement
One strategy to engage customers, particularly in the retail industry is by using games that incentivise them for playing and shopping with you. “Engaged customers will have a significant impact on your bottom line. “According to Gallup2, brands that successfully engage their customers realize 63% lower customer attrition and 55% higher share of wallet.
Educate
Customers
Rather than creating ads to talk about a product or service, creating an online game can help your audience to learn more about your company’s offering as they play. Engagement can be nurtured by weaving in branded messaging and content into the game so that the players can discover more about the products and services as they play.
Attract
New Customers
Gamification can be a technique to attract new customers. Rewards programs such as stamp cards are popular at coffee houses and retail stores to maintain customer loyalty and drive new audiences. Starbucks, Nordstrom and Walmart are examples of businesses who have variants of rewards programs to keep and grow customer pool.
WHY SHOULD YOU
Pick Us?
Strong Capabilities
Founded in 2012, we are not only the madmen but a strong, cohesive family of developers, wordsmiths, designers and marketing divas with T-shaped skills and the abilities to connect the dots.
Personalized Solution
We love Overcooked and Cake Mania but a cookie-cutter marketing approach is definitely a big no-no in our company as we like to break the norm to run campaigns that truly talk to your audience.
Proven Track Record
Being featured on The Business Times, The Straits Times and TODAY, we are your trusted marketing partner that you can rely on to enjoy the fruits of labour (or razz berry, if you are a fan of Pokémon Go).
WHAT CAN WE
Do for You?
Consulting
Eeny, meeny, miny, moe…… Wondering whether you should run a giveaway, quiz or photo contest? Our team is ready to give you the best, customized advice.
Ideation
Creative and digital-savvy, we inject interactive gamification elements into your digital marketing campaign in order to achieve your marketing goals.
Implementation
Our marvellous team converts the overarching ideas into amazing games by marrying beautiful, attractive design and compelling message.
Reporting
Using cutting-edge technologies, we are able to track and measure the results of the campaign to obtain useful data for future marketing endeavors.
Free Gamification Consultation
Say Hi and leave your details
WHAT HAVE WE DONE
Still have doubts with how gamification can power up your business?
Our outstanding portfolio is the best proof. Explore our portfolio now and let’s make
marketing fun together!
Gamifying Wildlife Conservation with Mandai Wildlife Group
gamification government
Gamifying Wildlife Conservation with Mandai Wildlife Group
gamification government
Gamifying Wildlife Conservation with Mandai Wildlife Group
gamification government
Gamifying Wildlife Conservation with Mandai Wildlife Group
2025-02-06
AI-Powered Tourism Experience for Hong Kong Tourism Board
featured gamification government industry travel
AI-Powered Tourism Experience for Hong Kong Tourism Board
featured gamification government industry travel
AI-Powered Tourism Experience for Hong Kong Tourism Board
featured gamification government industry travel
AI-Powered Tourism Experience for Hong Kong Tourism Board
2025-02-05
Hella Asia Spot the Difference
gamification technology
Hella Asia Spot the Difference
gamification technology
Hella Asia Spot the Difference
gamification technology
Hella Asia Spot the Difference
2018-09-21
Suntec City Catch No Ball
consumer gamification
Suntec City Catch No Ball
consumer gamification
Suntec City Catch No Ball
consumer gamification
Suntec City Catch No Ball
2018-09-21
NTUC LearningHub Quiz
gamification
NTUC LearningHub Quiz
gamification
NTUC LearningHub Quiz
gamification
NTUC LearningHub Quiz
2018-09-21
Marina Square Scratch & Win
consumer gamification
Marina Square Scratch & Win
consumer gamification
Marina Square Scratch & Win
consumer gamification
Marina Square Scratch & Win
2018-06-01
CIMB Colour Run
consumer gamification
CIMB Colour Run
consumer gamification
CIMB Colour Run
consumer gamification
CIMB Colour Run
2018-06-01
Huat With Prima Taste 2.0 Steamboat Game
consumer gamification
Huat With Prima Taste 2.0 Steamboat Game
consumer gamification
Huat With Prima Taste 2.0 Steamboat Game
consumer gamification
Huat With Prima Taste 2.0 Steamboat Game
2018-05-23
Free Gamification
Consultation
Say Hi and leave your details
Having managed more than 100 different brands across various industries, Hashmeta has amassed a wealth of experience in creating a content marketing strategy to achieve your business goals.
Let’s talk about your content marketing. We’re great listeners. We want to hear your challenges and determine how we can help.