Every day, thousands of Singaporeans search for exactly what you sell. The question is: are they finding you or your competitors? We build high-performance SEM campaigns across Search, Shopping, Display, YouTube, and Performance Max that turn search intent into paying customers—with full transparency on every dollar spent.
$25M+ Ad Spend Managed • 380% Avg ROAS • 150+ Active Campaigns • Google Partner Agency
★★★★★
Google Rating
(89 Reviews)
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ROAS
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Avg CPA
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Years
Experience
Certifications & Partnerships
Google Partner • Microsoft Advertising Partner • Meta Business Partner • Google Analytics Certified • PSG Pre-Approved Vendor
While SEO takes months and social media requires constant content, SEM puts you in front of high-intent buyers today. When someone searches “buy [your product] Singapore,” they’re ready to purchase—SEM makes sure they find you first.
Daily Google Searches
8.5 billion searches happen on Google every day. Your customers are searching right now—the question is whether they find you or your competitors.
High-Intent Clicks
65% of high-intent searches result in an ad click. When someone is ready to buy, they click ads because they want solutions fast—not organic research.
Average ROI
Google reports that businesses make an average of $2 for every $1 spent on Google Ads. With proper optimization, our clients achieve 380% ROAS.
Results Timeline
Unlike SEO which takes 3-6 months, SEM delivers traffic within 24 hours of launch. Start generating leads and sales immediately while building long-term assets.
The Truth About Online Advertising: Every day you’re not running optimized Google Ads, your competitors are capturing leads that should be yours. The cost of inaction isn’t zero—it’s the lifetime value of every customer you lose to competitors who are bidding on your keywords.
Most Singapore businesses waste 40-60% of their ad spend on poorly optimized campaigns. These common mistakes are draining your budget while your competitors capture leads that should be yours.
Paying for clicks from people searching for jobs, free resources, or completely irrelevant terms. We’ve audited accounts wasting 40%+ of budget on junk traffic.
Spending $5,000/month on ads that send traffic to slow, confusing, or irrelevant pages. Great ads + bad landing pages = expensive failures.
Google’s default campaign settings maximize Google’s revenue, not yours. Broad match defaults, no audience targeting, and “helpful” auto-apply recommendations that hurt performance.
Running the same ads and keywords for months without optimization. Google Ads requires weekly attention—competitors adjust, markets shift, and stale campaigns decline.
Running Display campaigns for lead generation (wrong intent) or Search campaigns for brand awareness (expensive reach). Each campaign type has a purpose—misusing them wastes money.
Flying blind without proper tracking. If you can’t attribute conversions to specific keywords and ads, you can’t optimize—you’re just hoping something works.
60%+ of clicks come from mobile, but pages load slowly, forms are broken, and CTAs are invisible. You’re paying for clicks that can never convert.
Chasing high-volume keywords that are too competitive or too broad, instead of targeting high-intent keywords that actually convert. More traffic ≠ more revenue.
Every dollar wasted on poor SEM is a dollar your competitors use to outrank you.
We don’t just run ads—we build profit machines. Our 6-pillar framework combines AI-powered optimization with proven direct response principles to maximize every dollar of ad spend.
Strategy + Structure + Targeting + Creative + Optimization + Measurement
• Business goal alignment (leads, sales, ROAS)
• Competitor analysis & gap identification
• Customer journey mapping
• Keyword universe development
• Budget allocation strategy
• Campaign type selection
• Bidding strategy planning
• KPI & benchmark setting
Result: Clear roadmap aligned with business objectives
• Campaign architecture design
• Ad group theming (SKAG/STAG hybrid)
• Match type strategy
• Negative keyword framework
• Audience layering setup
• Asset organization
• Tracking implementation
• Conversion action hierarchy
Result: Clean, scalable account structure for growth
• Intent-based keyword selection
• Audience targeting (in-market, affinity)
• Customer match & similar audiences
• Remarketing list development
• Geographic targeting optimization
• Device bid adjustments
• Dayparting strategy
• Demographic layering
Result: Ads shown to the right people at the right time
• RSA optimization (15 headlines, 4 descriptions)
• Ad copy A/B testing frameworks
• Extension strategy (sitelinks, callouts, snippets)
• Display creative development
• Video ad production
• Shopping feed optimization
• Landing page alignment
• Competitive differentiation
Result: Higher CTR, Quality Scores, and conversions
• Weekly search term mining
• Bid optimization (manual + automated)
• Quality Score improvement
• Ad rotation testing
• Audience refinement
• Budget reallocation
• Negative keyword expansion
• Underperformer elimination
Result: Improving ROAS month-over-month
• Revenue attribution tracking
• Cross-channel measurement
• Lifetime value analysis
• Incrementality testing
• Custom reporting dashboards
• Scaling profitable campaigns
• New opportunity identification
• Strategic recommendations
Result: Data-driven decisions for profitable growth
We manage all Google Ads campaign types—choosing the right mix based on your business goals, not a one-size-fits-all approach.
HIGHEST INTENT
Best For:
Lead generation, services, high-intent keywords, B2B
• Text ads on search results
• Capture active demand
• Highest conversion intent
• Precise keyword targeting
• Location & schedule control
• Call & lead extensions
• Measurable cost per lead
✔ Singapore Avg CPC: $1.50 | CVR: 2.85%
BEST FOR ECOMMERCE
Best For:
E-commerce, product retailers, Shopify/WooCommerce stores
• Product images in search results
• Price & reviews visible
• Higher CTR than text ads
• Product feed optimization
• Google Shopping tab presence
• Local inventory ads
• Direct purchase intent
✔ Avg ROAS: 400%+ with optimized feeds
AI-POWERED
Best For:
Cross-channel reach, scaling, businesses with good creative assets
• All channels in one campaign
• AI-optimized bidding
• Search, Shopping, YouTube, Display
• Gmail, Discover, Maps
• Asset-based creative
• Automated audience targeting
• Conversion-focused optimization
✔ 10%+ conversion lift (Google data)
Best For:
Brand awareness, remarketing, long sales cycles
• Visual ads across 3M+ sites
• Remarketing to site visitors
• Audience targeting options
• Lower CPCs than Search
• Brand visibility building
• Custom intent audiences
• Dynamic remarketing
✔ Best for nurturing & retargeting
Best For:
Brand storytelling, product demos, consideration stage
• Skippable & non-skip ads
• YouTube search targeting
• Interest & demo targeting
• Pay only for views (TrueView)
• Remarketing integration
• Brand lift studies
• Call-to-action overlays
✔ 80% of SG internet users on YouTube
Best For:
Top-of-funnel awareness, social-style creative
• YouTube Shorts, Discover, Gmail
• Visually engaging formats
• Similar to social media ads
• AI-powered optimization
• Lookalike audiences
• Product feeds integration
• Full-funnel measurement
✔ 3B+ users across surfaces
Our Recommendation: Start with Search (for leads) or Shopping (for e-commerce) to capture existing demand. Add Display for remarketing. Scale with Performance Max once you have conversion data. We’ll customize the strategy based on your specific goals during your free audit.
While Google dominates, we manage campaigns across all major platforms—creating integrated strategies that reach your audience wherever they are.
92% search market share in Singapore. The primary platform for capturing high-intent demand.
• Search, Shopping, Display
• YouTube, Performance Max
• Demand Gen, App campaigns
• Local Services Ads
We’re Google Partner Certified
10-15% of search market. Lower competition = 20-30% lower CPCs for similar keywords.
• Bing Search ads
• Microsoft Audience Network
• LinkedIn profile targeting
• Import from Google Ads
Great for B2B audiences
Facebook & Instagram combined. Best for demand generation and e-commerce retargeting.
• Feed & Stories ads
• Reels & video ads
• Dynamic product ads
• Lead generation forms
Meta Business Partner
Premium B2B platform. Higher CPCs but precise targeting by job title, company, industry.
• Sponsored Content
• Message Ads (InMail)
• Lead Gen Forms
• Account-based targeting
Best for high-value B2B
Every industry has unique customer behaviors, compliance requirements, and competitive dynamics. We apply proven playbooks tailored to your vertical—not generic strategies that work for no one.
• Shopping & Performance Max
• Product feed optimization
• Dynamic remarketing
• ROAS-focused bidding
• Seasonal campaign planning
• Cart abandonment recovery
• Cross-sell/upsell targeting
✔ Avg 420% ROAS for e-commerce clients
• Search + LinkedIn integration
• Long-tail keyword strategy
• Lead quality optimization
• Account-based targeting
• CRM integration & tracking
• Retargeting nurture sequences
• Competitor conquesting
✔ Avg 58% reduction in CPL
• Search + YouTube combo
• Course-specific campaigns
• Enrollment period scaling
• Parent vs student targeting
• Webinar/event promotion
• International student reach
• Scholarship messaging
✔ Avg 3.2x enrollment increase
• Search with compliance focus
• Healthcare policy adherence
• Location-based targeting
• Condition-specific campaigns
• Call tracking integration
• Appointment booking focus
• Review & trust signals
✔ MOH compliant campaigns
• Search + Display remarketing
• New launch campaigns
• Location-specific targeting
• Virtual tour promotion
• Lead quality scoring
• Agent branding support
• Market segment targeting
✔ Avg $85 cost per qualified lead
• High-value Search focus
• MAS compliance expertise
• Product-specific campaigns
• Lead quality optimization
• Competitor monitoring
• Trust & credential emphasis
• Premium audience targeting
✔ MAS-compliant ad copy
• Search + competitor targeting
• Free trial optimization
• Demo request tracking
• LTV-based bidding
• Product-led growth support
• Feature-specific campaigns
• Integration partner targeting
✔ Avg 45% reduction in CAC
• Local Search + Maps
• Reservation targeting
• Event & promotion campaigns
• Tourism audience reach
• Menu/offer highlighting
• Review integration
• Delivery platform competition
✔ Avg 2.8x reservation increase
No hidden fees, no percentage-of-spend surprises. Clear monthly retainers with everything included. All packages are PSG grant eligible.
PSG Grant: Pay Only 50% (Government Covers the Rest)
For New Advertisers
$3,000
$1,500
/month after PSG 50%
✔ Up to $5,000/month ad spend
✔ 1 platform (Google or Meta)
✔ 1-2 campaign types
✔ Keyword & audience research
✔ Ad copy creation
✔ Monthly optimization
✔ Conversion tracking setup
✔ Monthly performance reports
✘ Multiple platforms
✘ Landing page optimization
✘ Weekly strategy calls
Best For: Testing SEM, small budgets
MOST POPULAR
For Scaling Businesses
$6,000
$3,000
/month after PSG 50%
✔ Up to $15,000/month ad spend
✔ 2 platforms (Google + Meta/Bing)
✔ All campaign types
✔ Advanced audience targeting
✔ A/B testing program
✔ Weekly optimization
✔ Bi-weekly strategy calls
✔ Landing page recommendations
✔ Competitor monitoring
✔ Custom reporting dashboard
✘ Dedicated account manager
Best For: Growing businesses, multi-channel
For High-Volume Advertisers
$10,000+
$5,000+
/month after PSG 50%
✔ Unlimited ad spend
✔ All platforms (Google, Meta, LinkedIn, Bing)
✔ Full campaign suite
✔ Dedicated account manager
✔ Weekly strategy calls
✔ Landing page design (included)
✔ Creative production
✔ CRM integration
✔ Advanced attribution
✔ Quarterly business reviews
✔ Performance guarantee
Best For: Enterprise, agencies, high spend
Ad spend is separate. You pay Google/Meta/LinkedIn directly for your advertising budget. Our fees are for management, strategy, and optimization only.
Recommended ad spend: Starter ($1,500-5,000/mo) | Growth ($5,000-15,000/mo) | Enterprise ($15,000+/mo)
Landing Page Design: From $1,500/page • Video Ad Production: From $2,500 • Display Banner Design: From $500/set • CRO Audit & Implementation: From $2,000 • Account Restructure: From $1,500
PSG Grant Eligibility
Singapore SMEs can claim up to 50% funding support on management fees. Requirements: Singapore-registered business, 30%+ local shareholding, group annual sales <$100M. We’re a PSG pre-approved vendor and handle all paperwork.
Don’t take our word for it—here’s what our SEM campaigns have achieved for Singapore businesses like yours.
E-COMMERCE • FASHION
Challenge: Online fashion retailer spending $8,000/month on Google Ads with only 180% ROAS. Shopping campaigns underperforming, no remarketing strategy, poor product feed quality.
Solution: Complete account restructure—optimized product feed with better titles/images, segmented Shopping campaigns by margin, added Performance Max for new customer acquisition, implemented dynamic remarketing, layered audience targeting.
Results (6 months):
• ROAS: 180% → 520% (+189%)
• Revenue: $14K → $52K/month from ads
• CPA: $45 → $18 (-60%)
• New customers: +340% from PMax
“Our Google Ads went from break-even to our most profitable channel. The product feed optimization alone doubled our Shopping performance.” — Marketing Manager
B2B • PROFESSIONAL SERVICES
Challenge: Corporate services firm generating leads at $180 each—too expensive to be profitable. Broad match keywords attracting irrelevant traffic, no negative keyword strategy, sending all traffic to homepage.
Solution: Rebuilt campaigns with exact match + phrase match, built comprehensive negative keyword lists (1,200+ terms), created service-specific landing pages, implemented call tracking, added remarketing to nurture long sales cycle.
Results (4 months):
• CPL: $180 → $59 (-67%)
• Lead quality score: 6.2 → 8.4/10
• Conversion rate: 2.1% → 5.8%
• Monthly leads: 28 → 67 (same budget)
“We’re getting more leads at less than half the cost—and they’re higher quality. The negative keyword work was a game-changer.” — Managing Partner
EDUCATION • TRAINING
Challenge: Professional training company struggling with high CPCs ($8-12) in competitive education space. Low conversion rates, seasonal enrollment dips, and no YouTube strategy despite video-heavy content.
Solution: Launched YouTube campaigns featuring course previews, added Search campaigns targeting specific course keywords, built remarketing audiences by course interest, created enrollment deadline urgency campaigns, optimized for SkillsFuture-eligible searchers.
Results (8 months):
• Enrollments: 45 → 189/month (+320%)
• Cost per enrollment: $320 → $142 (-56%)
• YouTube view rate: 32% (vs 15% avg)
• Brand searches: +180%
“The YouTube strategy was brilliant—people who watched our course previews converted at 3x the rate. We’ve filled courses that used to struggle.” — Founder
HEALTHCARE • AESTHETICS
Challenge: Premium aesthetic clinic in Orchard Road competing against 50+ competitors on Google. Previous agency had CPL of $180+ and appointments that didn’t show up. Needed to attract high-value patients, not deal-seekers.
Solution: Treatment-specific campaigns with MOH-compliant copy, targeted high-income demographics, excluded budget-focused keywords, added call tracking with qualification questions, implemented SMS reminders to reduce no-shows, remarketing to website visitors.
Results (5 months):
• CPL: $180 → $52 (-71%)
• Show-up rate: 62% → 89%
• Avg treatment value: +35% (better targeting)
• Monthly appointments: 85 → 156
“The leads are completely different quality. Patients are informed, ready for premium treatments, and actually show up. ROI is incredible.” — Clinic Director
Ad Spend
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A proven methodology refined over $25M+ in managed ad spend. We handle everything from strategy to optimization—you just approve and watch results grow.
WEEK 1
• Business goals & KPI alignment
• Current account audit (if exists)
• Competitor analysis & benchmarking
• Customer journey mapping
• Keyword universe development
• Budget allocation strategy
✔ Deliverable: Strategy document + audit report
WEEK 1-2
• Campaign architecture design
• Ad group & keyword structure
• Negative keyword framework
• Conversion tracking setup
• Audience list creation
• Asset organization
✔ Deliverable: Ready-to-launch account
WEEK 2
• Ad copy writing (15 headlines, 4 descriptions)
• Extension creation (sitelinks, callouts, etc.)
• Display/video ad development (if applicable)
• Landing page recommendations
• A/B test variants
• Compliance review
✔ Deliverable: Approved ads ready to launch
WEEK 2-3
• Controlled campaign launch
• Initial bid management
• Data collection period
• Search term analysis
• Quick-win optimizations
• Daily monitoring
✔ Deliverable: Live campaigns + daily updates
MONTH 1-3
• Weekly search term mining
• Bid adjustments & testing
• Ad copy iteration
• Audience refinement
• Negative keyword expansion
• Quality Score improvement
✔ Deliverable: Improving performance weekly
ONGOING
• Scale winning campaigns
• Test new opportunities
• Comprehensive reporting
• Strategy sessions
• Quarterly reviews
• Roadmap planning
✔ Deliverable: Monthly reports + strategy calls
Common questions about SEM services and Google Ads management in Singapore.
SEM agency fees typically range from $1,500 to $5,000+ per month for management, plus your advertising budget (paid directly to Google/Meta). Our Starter package ($1,500/month after PSG) handles up to $5,000 ad spend. Growth ($3,000/month) manages up to $15,000. All packages qualify for 50% PSG grant subsidy on management fees.
Recommended minimum is $1,500-2,000/month for meaningful data. Competitive industries (legal, finance, education) typically need $5,000-15,000/month. E-commerce with Shopping ads: $3,000-10,000/month. Singapore’s average CPC is $1.50, CTR is 3.17%, and conversion rate is 2.85%. We recommend at least $2,000/month for 3 months to gather proper optimization data.
For lead generation: Start with Search campaigns targeting high-intent keywords. For e-commerce: Start with Shopping campaigns (product images in search results). For scale: Add Performance Max once you have conversion data. For remarketing: Add Display campaigns to re-engage site visitors. We customize based on your specific goals during our free audit.
Google Ads generates traffic immediately upon launch. Week 1-2: Initial data collection and impressions. Month 1: Enough data for meaningful optimizations. Month 2-3: Significant performance gains (20-50% improvement typical). Month 3-6: Campaigns reach maturity with stable, improving ROAS. Most clients see profitable returns by month 2-3 with proper optimization.
E-commerce: 300-400% ROAS is good (3-4x return); higher margin products can accept 200%. Lead generation: Focus on cost per lead targets—$20-50 for B2C, $50-200 for B2B services. General benchmarks: 100% is break-even, 300%+ is good, 500%+ is excellent. Our clients average 380% ROAS across all campaigns after optimization.
Yes, SEM management services are eligible for up to 50% PSG grant support under the Digital Marketing category. The grant covers agency management fees (strategy, setup, optimization), NOT actual ad spend (you pay Google directly). Requirements: Singapore-registered business, 30%+ local shareholding, annual sales <$100M. We're a PSG pre-approved vendor and handle all grant paperwork.
SEM (Search Engine Marketing): Paid ads on search engines—immediate results, pay per click, controllable budget, stops when you stop paying. SEO (Search Engine Optimization): Organic ranking—takes 3-6 months, no direct cost per click, builds lasting authority. Best practice: Use SEM for immediate traffic while building SEO for long-term sustainable growth. They complement each other well.
Yes, we manage campaigns across multiple platforms: Google Ads (Search, Shopping, Display, YouTube, Performance Max), Microsoft/Bing Ads (often 20-30% lower CPCs), Meta Ads (Facebook, Instagram), and LinkedIn Ads (for B2B). We typically recommend optimizing Google Ads first, then expanding to additional platforms for incremental reach.
We’re confident in our ability to deliver results. That’s why we back every engagement with clear commitments.
Full access to your ad accounts. You own everything—we never lock clients into proprietary systems. Leave anytime with full account ownership.
No set-and-forget. We actively optimize every campaign weekly—search term mining, bid adjustments, negative keywords, and creative testing.
Month-to-month agreements. No 12-month lock-ins. We earn your business every month through results, not contracts.
Enterprise clients: If we don’t improve your ROAS/CPL within 90 days of taking over, we continue optimizing at no additional cost until we do.
We maintain Google Partner status through proven performance, client spend management, and up-to-date certifications. You get a team trained on the latest Google Ads features.
Experience across industries means we’ve seen what works and what doesn’t. You benefit from patterns learned across 150+ active campaigns.
13+ years in Singapore means we understand local search behavior, competition, and compliance requirements. No learning curve at your expense.
Your campaigns are managed by our Singapore-based team—not outsourced to agencies overseas. Direct communication, faster response times, better results.
We optimize for your business outcomes (leads, sales, revenue)—not vanity metrics like impressions or clicks. Your success is our success.
We’re approved for PSG Digital Marketing grant—get 50% support on management fees. We handle all the paperwork to make it seamless.
Get a free SEM audit worth $1,000. We’ll analyze your current Google Ads account (or opportunity), identify quick wins, and show you exactly how much revenue you’re leaving on the table.
✔ Current account performance analysis
✔ Wasted spend identification
✔ Competitor ad analysis
✔ Keyword opportunity assessment
✔ Campaign structure recommendations
✔ Budget allocation suggestions
✔ ROAS improvement roadmap
✔ PSG grant eligibility check
Worth $1,000 — Yours FREE, No Obligation
Hashmeta Pte Ltd
#11-08/09, 30A Kallang Place, Singapore 339213
Phone: +65 6909 5701 • Email: [email protected]
