PILLAR 2: Stakeholder Orchestration

Corporate website success depends on managing 10-30 stakeholders across Marketing, IT, Legal, Compliance, HR, Finance, C-Suite, and sometimes Board members. We facilitate alignment, manage expectations, and ensure smooth approvals.

Stakeholder Mapping & Alignment (Week 1):

• Identify all decision-makers, influencers, and gatekeepers
• Define roles, responsibilities, and approval authority (RACI matrix)
• Understand each stakeholder’s priorities, concerns, and success criteria
• Establish governance structure (Steering Committee, Working Group, Project Team)

Facilitated Workshops:

• Kickoff Workshop: Align vision, objectives, success metrics, roles
• Requirements Workshop: Gather functional, technical, compliance requirements
• Design Review Sessions: Structured feedback process with decision frameworks
• User Acceptance Testing (UAT) Sessions: Organized stakeholder validation

Approval Management:

• Tiered approval process (Working Group → Steering Committee → C-Suite → Board if applicable)
• Decision documentation with clear rationale
• Escalation protocols for deadlocks
• Change management process for scope adjustments

Why This Matters: Without structured stakeholder management, 68% of corporate website projects fail. We ensure alignment, manage politics, and keep projects on track.