Marina Square Shopping Mall is centrally located in the beautiful Marina Bay precinct and is flanked by 3 world class hotels – Mandarin Oriental Singapore, Marina Mandarin Singapore and Pan Pacific Singapore.
Marina Square offers 4 exciting levels of shopping with over 200 specialty shops comprising fashion, F&B, children & lifestyle concepts. Sashay your way through fashion boutiques such as Desigual, Massimo Dutti, Zara and more, pop into the Japanese lifestyle store MUJI or check out the latest offerings from the department store, Marks & Spencer.
Their Goal
Marina Square wanted to give back to their shoppers and fans by pampering them to a divine deal for the festive period! From hair services, spa treatments to detox and facial trials, users were given the chance to “scratch” once per day per device!
The Process
As the brief from them was very clear, our team got into action to create a scratch and win mechanism on the back-end! As the vouchers were given out on random, we made users select a theme on the type of voucher they wanted. Once decided, the vouchers were given out at random and once the deal is revealed, the user will then need to fill up their particulars for the voucher to be sent via email.