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Asia Insight Website

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    website development - website campaigns - Asia Insight Website Project - Hashmeta

    Asia Insight Website

    Lead Generation for Automotives Industry
    Client:
    Asia Insight
    Project url:
    www.asiainsight.com
    Category:
    Digital Marketing Campaigns, Lead Generation, Website
    Tags:
    Lead Generation, Search Engine Marketing
    Launch Project

    The following is an Inbound Marketing case study, highlighting how to generate B2B leads through content marketing, search engine optimization (SEO) and social media marketing.

    0
    Percentage Increase in leads
    0
    Percentage Increase in Web Traffic
    0
    Top 10 Ranking Keywords through SEO

    Their Story

    Asia Insight is an award-winning market research firm, steeped in 20 years of reputable research. Their founders had envisioned a research world that helps clients push the boundary, be inspired by research and dare to be curious!

    Asia Insight’s mission is to bring insights that help clients transform their brands and seek out new growth opportunities through customized research. Their ambition is to deliver meaningful research. They know that trust is at the center of every healthy relationship and is the reason world-class brands like Daimler, Microsoft, Hewlett Packard and stakeholders of “Singapore Inc” choose to stay with them for so many years.

    Many clients seek them out to help maximize their potential in Asia and bring insightful research that guides important business decisions.

    Client's Goal

    Asia Insight’s end goal was to produce more sales qualified leads by nurturing them through the buyer’s funnel. To do this, it needed an inbound marketing strategy where it could centralise its marketing actions and immediately see the impact they were making.

    Client's Challenge

    Asia Insight had diversified its services and needed to target new business more aggressively. It stepped up its leads generation through pay-per-click, but it wasn’t making a significant impact – it needed a more powerful, integrated inbound marketing solution – SEO, Content and Social Media.

    The Process

    After evaluating a range of options offered by various digital agencies, Asia Insight chose Hashmeta. Since then, it has increased its website traffic through Inbound marketing by almost 500% and boosted leads by 1000%.

    Asia Insight set about restructuring its website with the help of Hashmeta Digital Experience Design and Inbound Marketing team, setting up its on-page SEO, publishing new case studies, pushing new blog articles, creating Landing Pages for its content and adding Calls-to-Action to encourage visitors to engage. The team also did a lot of work on its personas, so that it could target different types of leads with the right kind of useful information and offers.

    Asia Insight’s first priority was to increase traffic. Through SEO and regular content publishing, they quickly saw an uptick in visitor numbers and number of enquiries.

    The Results

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    10 times Leads Generated
    0
    B2B target audience reached through social media
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    Non-Branded keywords ranked Top 10

    Non-Branded Keywords

    market research firms in singapore

    research companies singapore

    asian market insights

    asian insight

    market research company singapore

    market research company

    research company singapore

    market research in asia

    marketing research companies singapore

    research company

    market research firms singapore

    market research companies

    market research singapore

    market research companies singapore

    market research company in singapore

    asian insights

    market research in singapore

    research firm

    market research companies in singapore

    market research firms shanghai

    market research

    market research companies shanghai

    Search Ranking as of 1st Feb 2017

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      • Consumer
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      • Inbound Marketing
        • Search Engine Optimisation
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        • Xiaohongshu Marketing
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        • Influencer Marketing
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        • Custom Content
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