Their Story

Mandai Wildlife Group is a self-funded organisation based in Singapore which manages the Mandai Wildlife Reserve at Mandai in Singapore, which includes the Singapore Zoo, Night Safari, River Wonders, Bird Paradise and Rainforest Wild. Logo of Wildlife Reserves Singapore before its rebranding.

Their Goal

Mandai Wildlife Group needed an engaging way to educate users about their sustainability efforts and animal conservation work.

The Process

Solution

We developed “#ChooseGoodwithMandai” – an interactive game campaign that:

• Educates players about wildlife conservation
• Highlights sustainable practices
• Creates engaging user experiences
• Features multiple animal species
• Includes competitive elements

Game Features

• Educational wildlife challenges
• Interactive gameplay mechanics
• Daily leaderboard system
• Prize incentives
• Sustainable seafood awareness module
• Multiple animal character selections

Technical Implementation

• Mobile-optimized design
• Intuitive user interface
• Score tracking system
• Social sharing capabilities
• Performance analytics

The Results

Campaign Performance 2022

• Over 40,000+ Total gameplays
• Over 1M Total impressions

Impact

The campaign successfully:

• Engaged thousands of users
• Delivered conservation education
• Created competitive engagement
• Achieved cost-effective reach

The gamification approach effectively communicated Mandai’s sustainability message while providing an entertaining and educational experience for users.