Their Story
HELLA Asia Singapore is strategically located in the midst of growing Asian economical blocks and offers to our customers the benefits of global expertise supplemented by local market knowledge and access to over 24,000 high-quality parts with an extensive range of lighting, electrics, electronics, thermal management and garage equipment for passenger cars and commercial vehicles. In Asia, we aim to be the preferred supplier and brand of choice for automotive components by offering superior products, services and solutions that satisfy customer needs.
Their Goal
HELLA Asia wanted to raise mass awareness for its Performance Bulbs.
The Challenge
We needed to raise awareness of the Performance Bulbs, so instead of just one game, we decided to roll out a series of Facebook posts in different formats to drive traffic to the game as well as to the website where users can get more information.
The Process
The big idea was for users to spot the difference and count how many objects are on the road in each image before the timer runs out. If the users were to get both answers correctly, they had a chance to win a set of HELLA Performance Bulbs and a HELLA Driving Video Recorder.
