Lazada Singapore: 12.12 Sale Xiaohongshu Campaign Success

The Client

Lazada Singapore is a leading eCommerce platform offering:

• Comprehensive product range
• Competitive pricing
• Fast local shipping
• User-friendly platform
• Regular sale events

The Challenges

Lazada needed to achieve several key objectives:

Market Goals

• Drive 12.12 sale awareness
• Convert Taobao users
• Increase app installations
• Promote voucher collection
• Enhance platform visibility

Target Audience

• Singapore-based Chinese consumers
• Existing Taobao users
• Price-conscious shoppers
• Mobile-first customers
• Deal seekers

Our Approach

Advertising Strategy

Product Seeding Mechanism

• Keyword targeting
• Shopping behavior analysis
• DMP audience packages
• Geographic targeting
• Demographic focus

Platform Optimization

• Click optimization
• Engagement targeting
• Influencer collaboration
• Content localization
• User journey mapping

Implementation

Campaign Elements

• Influencer content
• Secret voucher promotion
• Comparative shipping advantages
• Price competitiveness
• Platform benefits

Targeting Optimization

• Location-based targeting
• Behavioral targeting
• Interest-based segmentation
• Shopping patterns
• User preferences

Results

Campaign Metrics

• 1M+ Impressions
• 11%+ Click-through rate
• 4.5%+ Engagement rate
• Significant follower growth
• Strong brand visibility

Key Success Factors

• Precise audience targeting
• Strategic ad placement
• Influencer partnerships
• Platform optimization
• Clear value proposition

Impact

The campaign successfully:

• Increased brand awareness
• Drove app installations
• Enhanced user engagement
• Built platform credibility
• Expanded market reach

This targeted approach demonstrated the effectiveness of strategic platform advertising for eCommerce sales events.