As the largest kidney foundation in Singapore – National Kidney Foundation (NKF), had loads of content on their old site, however, the content was displayed mainly with plain text and images were used sparingly. NKF approached Hashmeta to help with a website revamp. To make the whole website more lively and useful, Team Hashmeta gave NKF a more vibrant look, using colours from its corporate logo.
The new site provided NKF with a stronger branding, as well as allow visitors browse through the site with ease. The mega site of over 200 pages had a consistent cheerful undertone that evokes positive and hopeful emotions on visitors (who are usually patients or their loved ones). This is a highly important aspect, as the end users’ feelings should be given thought, particularly in the healthcare industry,