Their Story
Suntec City is one of Singapore’s largest malls and an exciting shopping destination nestled in the heart of the bustling Marina Bay precinct.
The mall is flanked by 2 Mass Rapid Transit (MRT) stations, the Esplanade and Promenade MRT stations, and boasts more than 380 retail establishments across three levels and a basement. Shoppers are spoilt for dining options with over 100 Food & Beverage outlets located within the mall and the charming Sky Garden offering alfresco dining. Suntec City offers a unique one-stop shopping, dining, lifestyle and entertainment experience for all
Their Goal
As part of their National Day campaign, Suntec City wanted to reward users with attractive prizes and vouchers to drive footfall to the mall.
The Challenge
Instead of a simple timeline contest, we decided to run with a full-blown gamification idea to drive more buzz around this game.
The Process
The idea of the game was for users to collect as many local delicacies by moving their plat left or right in the shortest time possible! Players have to avoid the fireballs as well. With every successful play daily, players will walk away with a brand voucher.
Simply play every day and climb the leaderboard with the highest score (number of local delicacies collected). The top 3 players after the game period will win Suntec City Vouchers!
