Key Takeaways

1. When launching a new Instagram account for your business, always look to your Facebook account first and consider porting over the followers from FB to IG. It helps when you have a large following on Facebook.
2. Look to creating campaigns that require hitting certain follower counts as this would prompt users to tag their friends and increase the count sooner.
3. Depending on budget, always reward followers. This would entice them to take part as it creates a possibility to win something out of following.
4. Create engaging and consistent visuals that would constantly reinforce the brand’s identity throughout the campaign period.