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#ICMY

Keep track of on IG, Twitter, YouTube and FB, including Instagram’s AR functions and the launch of their new messaging app – Threads, with exclusivity and “hidden” groups touted as key features, Threads opens up a new avenue for luxury brands to connect with their prospects/customers.

Facebook

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  • Appointment Booking Solution

    In the next few months, Facebook Messenger will roll out a new appointment booking solution thatRead more

  • Remove Like Counts

    As of late September, Facebook has started hiding the number of ‘likes, reactions and views’ onRead more

  • eCommerce Review Tool

    Providing shoppers with the ability to review businesses that they’ve made a purchase from, Facebook’s eCommerceRead more

Instagram

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  • High-tech command center with Instagram displays, blue lighting, and Singapore skyline.
    Instagram Ads Guide: Carousel, Reel & Story Formats That Drive Measurable Sales

    Discover how to leverage Instagram’s most effective ad formats—Carousel, Reels, and Stories—to create high-converting campaigns that deliver measurable sales results.

  • Unlock Peak Engagement: The Strategic Guide to Finding the Best Time to Post on Instagram in 2025

    Introduction: Beyond the Clock – Why Instagram Timing is a Strategic Imperative Decoding the Instagram Ecosystem:Read more

  • Checkout

    Instagram has made a move into the e-commerce space by adding an option to buy productsRead more

  • Branded Content Ads

    Instagram will now enable advertisers to boost branded content partnerships as ads. Up till now, brandsRead more

Twitter

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    Google

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    • Images on Mobile Search

      Google’s new ad format — gallery ads — will now enable brands to combine search intentRead more

    Telegram

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      LINE

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        TikTok

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        • Banner with 'TikTok Ads' title, vibrant colors, and creative ad elements.
          TikTok Ads: How to Create High-Converting Creator-Style Spots That Don’t Feel Like Ads

          Discover how to craft TikTok ads that leverage creator aesthetics to boost engagement and conversion. Learn strategies, best practices, and real examples of successful creator-style campaigns.

        • New Ad Targeting Options

          According to reports, TikTok is planning to release segmented audience targeting which separate users into lifestyleRead more

        Youtube

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        • Augmented Reality Try-On Ads

          YouTube is introducing a new augmented reality (AR) feature called AR Beauty Try-On that will changeRead more

        WeChat

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          Others

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          • TikTok #UTPlayYourWorld Challenge

            Brands are now tapping on the power of vertical user-generated content for increased brand visibility andRead more

          • Upside Down Whopper

            Brands are clearly having a field day owning cultural moments with their marketing campaigns. Burger KingRead more

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