Consumer Goods and Services
The consumer landscape is undergoing an unprecedented transformation, driven by rapid digital advancements, evolving consumer preferences, and shifting market dynamics. In this era of digital commerce, predicting what consumers buy—along with when, why, and where—is more challenging than ever. To stay ahead of uncertainty, businesses must think like consumers and focus on building strong relationships.
The New Consumer Landscape
Digital Surge
Accelerated digital adoption across all consumer segments
Phygital Blend
Blurred boundaries between physical and digital experiences
Sustainable Focus
Rising importance of sustainability and social responsibility
Consumer Shift
Emergence of new consumer demographics and behaviours
Brand Evolution
Evolution of brand-consumer relationships
Social Commerce
Growing influence of social commerce and digital channels
The Great Consumer Reset
The rules of consumer engagement have been fundamentally rewritten. Modern purchasing decisions increasingly begin in digital channels, yet consumers still crave meaningful real-world brand experiences. This isn’t just a change in shopping habits—it’s a complete reimagining of the consumer-brand relationship.
Today’s Critical Challenges
Digital
Transformation 2.0
While most companies have achieved basic digital presence, true digital maturity remains elusive. The gap between consumer expectations and business capabilities continues to widen, particularly in delivering seamless omnichannel experiences.
Sustainability
Drives Changes
Environmental responsibility has moved from a nice-to-have to a business imperative. The new generation of consumers actively seeks out and supports brands that demonstrate genuine commitment to sustainability and social responsibility.
Expectations
Transform Markets
The era of one-size-fits-all is over. Modern consumers expect hyper-personalised experiences while maintaining privacy and trust. Brands must balance personalisation with data responsibility.
How to Transform Consumer Goods and Services
Transform Now, Lead Tomorrow
Leverage Social Commerce
Turn social media into a powerful sales channel by integrating seamless shopping experiences and community-driven engagement.
Harness AI Marketing
Use artificial intelligence to analyze consumer data, personalize campaigns, and optimize digital interactions for better engagement.
Maximise Influencer Marketing
Partner with influencers to build brand trust, drive awareness, and connect authentically with targeted audiences.
Featured Case Studies
Running out of creative ideas? Our featured digital marketing campaigns and case studies are your panacea!
#HookedOnTrichoderm Influencer Marketing Campaign
consumer
#HookedOnTrichoderm Influencer Marketing Campaign
consumer
#HookedOnTrichoderm Influencer Marketing Campaign
2019-04-09
Curb Your Food Cravings with Ayam Brand
consumer infographic
Curb Your Food Cravings with Ayam Brand
consumer infographic
Curb Your Food Cravings with Ayam Brand
consumer infographic
Curb Your Food Cravings with Ayam Brand
2018-04-15
Content Marketing
Known as a leading content marketing agency in Singapore, Hashmeta offers professional, comprehensive service from content strategy, content creation to content distribution.
#HookedOnTrichoderm Influencer Marketing Campaign
consumer
#HookedOnTrichoderm Influencer Marketing Campaign
consumer
#HookedOnTrichoderm Influencer Marketing Campaign
2019-04-09
Primataste #InstantShiok Social Media Marketing Campaign
consumer content marketing
Primataste #InstantShiok Social Media Marketing Campaign
consumer content marketing
Primataste #InstantShiok Social Media Marketing Campaign
consumer content marketing
Primataste #InstantShiok Social Media Marketing Campaign
2019-04-09
Curb Your Food Cravings with Ayam Brand
consumer infographic
Curb Your Food Cravings with Ayam Brand
consumer infographic
Curb Your Food Cravings with Ayam Brand
consumer infographic
Curb Your Food Cravings with Ayam Brand
2018-04-15
Living with Bosch – Content Marketing Initiative
consumer content marketing technology
Living with Bosch – Content Marketing Initiative
consumer content marketing technology
Living with Bosch – Content Marketing Initiative
consumer content marketing technology
Living with Bosch – Content Marketing Initiative
2017-07-05
Influencer Marketing
Known as a leading influencer marketing agency in Singapore with proprietary influencer marketing solution via StarNgage, Hashmeta offers professional, comprehensive service from influencer marketing strategy, influencer generated content and content distribution.
SKIN1004’s Madagascar Centella Series Campaign
consumer
SKIN1004’s Madagascar Centella Series Campaign
consumer
SKIN1004’s Madagascar Centella Series Campaign
2025-02-16
ZALORA’s #ZALORAGetTheLook Fashion Adventure Campaign
consumer
ZALORA’s #ZALORAGetTheLook Fashion Adventure Campaign
consumer
ZALORA’s #ZALORAGetTheLook Fashion Adventure Campaign
2025-02-16
Expanding into New Markets: Somethinc’s Malaysian Market Entry
consumer
Expanding into New Markets: Somethinc’s Malaysian Market Entry
consumer
Expanding into New Markets: Somethinc’s Malaysian Market Entry
2025-02-16
#HookedOnTrichoderm Influencer Marketing Campaign
consumer
#HookedOnTrichoderm Influencer Marketing Campaign
consumer
#HookedOnTrichoderm Influencer Marketing Campaign
2019-04-09
Gamification
Sick of being ordinary? Time to make changes and say goodbye to banality with our one-of-a-kind digital marketing campaigns combined with interesting gamification elements!
Suntec City Catch No Ball
consumer gamification
Suntec City Catch No Ball
consumer gamification
Suntec City Catch No Ball
consumer gamification
Suntec City Catch No Ball
2018-09-21
Marina Square Scratch & Win
consumer gamification
Marina Square Scratch & Win
consumer gamification
Marina Square Scratch & Win
consumer gamification
Marina Square Scratch & Win
2018-06-01
CIMB Colour Run
consumer gamification
CIMB Colour Run
consumer gamification
CIMB Colour Run
consumer gamification
CIMB Colour Run
2018-06-01
Huat With Prima Taste 2.0 Steamboat Game
consumer gamification
Huat With Prima Taste 2.0 Steamboat Game
consumer gamification
Huat With Prima Taste 2.0 Steamboat Game
consumer gamification
Huat With Prima Taste 2.0 Steamboat Game
2018-05-23
M1 Singapore Catch the God of Fortune
consumer gamification
M1 Singapore Catch the God of Fortune
consumer gamification
M1 Singapore Catch the God of Fortune
consumer gamification
M1 Singapore Catch the God of Fortune
2018-04-15
WHAT CAN WE
Do for You?
Strategic Planning
Transform your marketing strategy through our AI-powered analysis that identifies the perfect blend of influencers, content formats, and social commerce tactics to maximise your ROI.
Creative Innovation
Our AI engine crafts personalized campaign strategies, combining influencer collaborations, viral mechanics, and social selling elements to drive engagement and conversions across multiple platforms.
Execution Excellence
We seamlessly deploy your campaigns through our integrated ecosystem, connecting your brand with hand-picked creators while optimising performance in real-time.
Performance Analytics
Our advanced analytics suite provides deep insights into campaign performance, consumer behavior, and sales metrics, enabling data-driven decisions for continuous optimisation and growth.
Free Consultation
Say Hi and leave your details
Free Consultation
Say Hi and leave your details
Having managed more than 100 different brands for Consumer Goods and Service Industry, Hashmeta has amassed a wealth of experience in creating a content marketing strategy to achieve your business goals.
Let’s talk about your marketing goals. We’re great listeners. We want to hear your challenges and determine how we can help.
Social Media Marketing
If poor engagement rate is your main concern, you have come to the right place as our social media marketing service is what you need to win yourself a spot on the ‘gram.
#HookedOnTrichoderm Influencer Marketing Campaign
consumer
#HookedOnTrichoderm Influencer Marketing Campaign
consumer
#HookedOnTrichoderm Influencer Marketing Campaign
consumer
#HookedOnTrichoderm Influencer Marketing Campaign
Trichoderm
Primataste #InstantShiok Social Media Marketing Campaign
consumer content marketing
Primataste #InstantShiok Social Media Marketing Campaign
consumer content marketing
Primataste #InstantShiok Social Media Marketing Campaign
consumer content marketing
Primataste #InstantShiok Social Media Marketing Campaign
Primataste
Jurong Point Mother’s Day
consumer viral video campaign
Jurong Point Mother’s Day
consumer viral video campaign
Jurong Point Mother’s Day
consumer viral video campaign
Jurong Point Mother’s Day
Jurong Point
Parachute & Prima Taste
consumer facebook
Parachute & Prima Taste
consumer facebook
Parachute & Prima Taste
consumer facebook
Parachute & Prima Taste
Prima Taste
An Egg-celent Idea
consumer facebook
An Egg-celent Idea
consumer facebook
An Egg-celent Idea
consumer facebook
An Egg-celent Idea
Zhongsan Mall