FOR IMMEDIATE RELEASE

Singapore, September 2025

Hashmeta and Emplifi Formalise Strategic Partnership to Elevate Social Media Marketing Across Southeast Asia

Nearly a decade of collaboration delivers a 90% success rate on co-pitched opportunities and over five major client wins across the region

Singapore – Hashmeta, one of Singapore’s leading AI-driven marketing and technology solutions providers, is proud to announce the formalisation of its long-standing strategic partnership with Emplifi, the unified social customer experience platform trusted by over 20,000 brands worldwide. Building on nearly a decade of collaboration, this partnership cements a shared commitment to delivering data-driven, culturally resonant digital strategies for brands across Southeast Asia.

The announcement comes on the heels of Hashmeta’s growing momentum as a regional AI and digital marketing leader — most recently spotlighted at the Business+AI Forum 2024, held on 19 November 2024 at the Devan Nair Institute for Employment and Employability, Singapore. At the forum, which attracted nearly a thousand of attendees including 500 businesses, Hashmeta’s leadership participated as part of a distinguished lineup of AI practitioners and industry experts exploring how artificial intelligence is transforming business operations across the region. The Emplifi partnership is a direct extension of that mission: empowering businesses with the tools, data, and strategic support they need to thrive in the digital age.

A Partnership Built on Results

Since formalising their partnership, Emplifi and Hashmeta have secured more than five significant client accounts, with an impressive 90% success rate on co-pitched opportunities. The collaboration has fundamentally transformed Hashmeta’s internal processes, streamlining data integration, reporting, and insights generation to enable faster, higher-impact client outcomes.

Emplifi’s platform gives Hashmeta a unified view across social listening, community engagement, analytics, and AI-powered content tools — a critical capability for navigating Southeast Asia’s diverse, multilingual markets. As Hashmeta founder Terrence Ngu noted, “Emlifi allows us to pull data from various touchpoints — social listening, community engagement, and more — into one streamlined view.” This unified approach enables Hashmeta to translate complex insights into precise, market-specific actions at scale.

AI-Powered Capabilities at the Core

Central to the partnership is Emplifi’s suite of AI-powered tools, which enable Hashmeta to anticipate trends, automate insights, and refine client strategies in real time. With robust analytics and reporting, Hashmeta can track ROI, address performance gaps efficiently, and make quick, data-backed decisions that deliver measurable value.

This capability aligns closely with the themes championed at the Business+AI Forum 2024, where Hashmeta was at the forefront of conversations on using AI to improve operational efficiency, customer engagement, and decision-making — spanning industries such as retail, finance, hospitality, and manufacturing. Khur Boon Kgim, CTO at Hashmeta Group and former Deloitte Future of Work lead, has been instrumental in driving this AI-forward ethos both internally and in client engagements.

“Emlifi’s solutions have empowered us to provide strategic, data-backed insights that drive real value for our clients. With this partnership, our teams are more data-focused, and we’re excited to continue exploring Emplifi’s AI-driven capabilities to bring even greater impact.”

— Terrence Ngu, Founder, Hashmeta

“Our partnership extends beyond technology. It’s about offering strategic, data-driven support that empowers clients to achieve impactful results.”

— Gabriel Tay, Director of Business Consulting, Emplifi

Reshaping Digital Strategy in Southeast Asia

Together, Emplifi and Hashmeta are setting a new benchmark for digital strategy in one of the world’s most dynamic and diverse regions. Their partnership empowers brands to navigate fast-changing digital landscapes with confidence — building genuine audience connections and delivering cohesive, culturally relevant online experiences across Southeast Asia’s many markets.

As Hashmeta continues its trajectory as an AI-first marketing agency — exemplified by its active role in Singapore’s growing Business+AI Network and the upcoming Business+AI Forum in Beijing China — the Emplifi partnership provides the technological backbone to deliver on that promise at scale.

Partnership Highlights at a Glance

• Nearly 10 years of collaboration between Hashmeta and Emplifi
• 90% success rate on co-pitched client opportunities
• 5+ major client accounts secured since formalising the partnership
• Unified platform capabilities spanning social listening, community management, AI-powered publishing, and analytics
• Shared focus on culturally nuanced, data-driven strategies across Southeast Asia’s diverse markets

About Hashmeta

Hashmeta AI is a leading AI-driven marketing and technology solutions provider, helping businesses in Singapore and beyond navigate the challenges of the digital age. By leveraging advanced AI solutions, Hashmeta empowers businesses to achieve growth, efficiency, and innovation across a range of industries. Learn more at www.hashmeta.com

About Emplifi

Emplifi is the leading unified social customer experience (CX) platform, trusted by over 20,000 brands worldwide. Its platform spans social marketing, social commerce, and social customer care, helping brands deliver seamless, data-driven experiences across every digital touchpoint. Learn more at www.emplifi.io