SINGAPORE, 7 April 2021 — Greenfields has partnered with group buy platform ShopperCliq to distribute select UHT milk products on an online channel for the first time and to launch its refreshed product packaging.
The collaboration is off to a strong start with over 350 cartons of Greenfields UHT milk products sold within a week.
In addition, ShopperCliq worked with Scratchbac, a community-focused Telegram bot, to distribute 400 packs of Greenfields UHT Small Packs to 40 underprivileged families all around Singapore for free with the help of their neighbours.
Terrence Ngu, Founder and CEO of Hashmeta said: “We’re thrilled to partner with one of the top dairy companies in the region. The ShopperCliq platform serves as a new avenue for Greenfields to reach savvy consumers and enhances the Greenfields experience by delivering their favourite milk products to them conveniently and affordably.”
“We also partnered with Scratchbac on a new model of tech-enabled, community-driven Corporate Social Responsibility (CSR). The partnership allowed Greenfields to give back to the community and put their amazing products into the hands of many more households,” Terrence said. “We believe that this refreshing model of CSR is one that many brands and consumers will find incredibly meaningful,” he added.
Gilbert Teok, Country Head – Singapore, Sales & Marketing at Greenfields, said: “We’re excited to partner with ShopperCliq to provide our consumers a new platform of enjoying Greenfields UHT milk products and strengthen our brand presence in Singapore. We are also proud to contribute back to society while pioneering a new form of CSR through our collaboration with Scratchbac.”
Greenfields is the only dairy company in Southeast Asia with an integrated farm. This ensures that Greenfields does not need to purchase milk from any other third-party farm, hence allowing Greenfields to not only produce the highest quality raw milk, but also guarantee that no additives, hormones or antibiotics are added.
Since 1997, Greenfields Dairy has been delivering the freshest dairy products to consumers in Southeast Asia from its state-of-art integrated farm and manufacturing facility.
Having an integrated dairy business means that Greenfields gets to have full traceability on all of its products and total control over the selection of cows, feed as well as each step of the milk processing and packaging process to ensure high and consistent quality in every drop of milk.
Greenfields’ range of dairy products includes Pasteurised Milk, UHT Milk, Stirred Yogurt, Drinking Yogurt, Whipping Cream and Fresh Cheese. These dairy products are sold in the major markets of Southeast Asia, including Singapore, Indonesia, Hong Kong, Malaysia and Brunei. Greenfields is not only present in major retailers but is also used by leading hotels, restaurants and caterers, particularly the coffee chains.
Visit at www.greenfieldsdairy.com to find out more.
ShopperCliq is the leading social e-commerce platform that focuses on group buys and connects merchants and key opinion consumers (KOCs) to bring consumers the best food, drinks, services, beauty and fashion deals in town. ShopperCliq’s mission is to become the top avenue to find great products and services at affordable prices while reducing wastage and making new friends in the community. For more information, visit https://shoppercliq.com/
ShopperCliq is a subsidiary of Hashmeta, an independent digital marketing agency specialising in social media and content marketing. The agency is headquartered in Singapore, with offices in Malaysia, Indonesia, Thailand, Vietnam and China. For more information, visit https://hashmeta.com/
Scratchbac is a community support platform that uses a Telegram bot to connect neighbours. Its purpose is to make it convenient for neighbours to share resources and help one another. The Telegram bot prompts users to enter their postal code, after which they will be able to post and receive requests and offers from their neighbours up to a distance of 1000m around their location. For more information, visit https://scratchbac.com/
For queries, please contact:
Senior Account Manager, Hashmeta