Singapore, 15 December 2021 – Hashmeta Group, together with its wholly-owned Influencer marketing platform StarNgage and community commerce platform Shoppercliq, have partnered with HGRY International, Singapore’s leading Halal food delivery to offer a cross-cultural integrated marketing for local F&B Industry.
The global halal food market which reached a value of US$ 1.9 Trillion in 2020, is expected to grow at a CAGR of 11.3% during 2021-2026. Capitalising on this trend, Hashmeta Group is partnering with HGRY International to offer the first ever bridging of mainstream and halal products in the online marketing space in Singapore. HGRY International owns Hungryy, a halal food delivery and soon to launch a group buy platform – Hungryy Group Buy. The partnership offers Hashmeta Group an option to acquire up to 20% of HGRY International.
Through this partnership, Hashmeta Group is able to market the mainstream products to the local muslim community through Hungryy, allowing customers in Hungryy to have access to more halal food choices and enjoy competitive prices for their groceries through Hashmeta’s proprietary social commerce platform ShopperCliq. Leveraging on ShopperCliq’s pre-order group buy mechanism, Hungryy users not only save more on their purchases, they can also earn commission as a group buy hosts.
This partnership provides a unique opportunity for companies in the mainstream and halal markets to penetrate into each other’s marketspace. The merchants from both fronts can also leverage on Hashmeta’s other proprietary platform, StarNgage, to increase their branding and market outreach through its network of influencers and celebrities.
According to Hungryy, customers can be assured that it will always retain its core business to focus solely on halal products. With almost 50,000 customer downloads, over 300 eateries and 7000 registered delivery partners, their new venture – Hungryy Group Buy that is set to be launched soon, will get an immediate boost of suppliers on board via one of Hashmeta Group’s social commerce platform, ShopperCliq.
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ABOUT HASHMETA
Hashmeta Group is one of Asia’s fastest-growing full suite digital marketing company with several tech solutions and platforms under their belt such as their own in-house social commerce group buy platform, ShopperCliq, ShopperBoard – a fashion shopping app and global influencer marketing platform, StarNgage. Headquartered in Singapore, Hashmeta has offices in Malaysia, Thailand, Indonesia, Vietnam and China. For more information, visit hashmeta.com.
ABOUT HUNGRYY
Hungryy offers the largest selection of halal restaurants, cafes and food home based business in Singapore, with almost 50,000 customer downloads, over 300 eateries and 7000 registered delivery partners. For more information, visit hungryy.com.
ABOUT STARNGAGE
StarNgage has access to over 2,000,000 influencers globally, working with more than 10,000 in Singapore and more than 20,000 in Malaysia. It has powered over 5,000 global campaigns and helped more than 20,000 advertisers in their influencer marketing initiatives. For more information, visit starngage.com.
ABOUT SHOPPERCLIQ
ShopperCliq is a social commerce group buy platform with more than 1,000 key opinion consumers(KOCs)/group buy leaders in Singapore. This platform supports community group ordering and delivery island-wide. The main differentiation of ShopperCliq from the mainstream ecommerce marketplace or delivery platform is that orders are placed through Key Opinion Consumers (KOCs) of each community. For more information, visit shoppercliq.com.