SINGAPORE, 26 JULY 2021 — Digital marketing agency Hashmeta has expanded its existing influencer marketing capability by launching a new self-service influencer marketing management platform starngage+ to support e-commerce stores in Singapore.
In addition to the existing StarNgage platform that is mainly designed to support advertising or digital marketing agencies with its AI-powered influencer profile analytics (Influencer Profile Analytics 3.0), the brand new starngage+ app enables e-commerce stores to:
- Tap on a large pool of content creators and have direct, real-time conversations with creators via a WhatsApp-like chat function
- Seamlessly run influencer campaigns on their own in just 3 simple steps via a streamlined process
- Track the performance of campaigns, including reach, engagement, website traffic and sales generated by the creators, through a proprietary tracking system
“Current influencer marketing campaign and workflow management solutions contain limitations when it comes to tracking end-to-end performance. The difficulty in measuring conversion results or identifying which content can drive sales are a few common problems faced by brands. We would like to help brands to reduce their time on managing influencer marketing campaigns and generate results while helping influencers to unleash their full potential via starngage+,” said Terrence Ngu, founder and CEO of Hashmeta and StarNgage.
The web version of starngage+ will be available by August. Meanwhile, brands can create campaigns directly through the mobile app. The app is now available on the App Store and Google Play. For more information, please visit https://starngage.com/app/global/page/introducing-starngage-plus.
Hashmeta is one of the fastest-growing digital marketing companies in Asia. Headquartered in Singapore, Hashmeta has offices in Malaysia, Thailand, Indonesia, Vietnam and China. The agency provides digital marketing services and solutions, including social media and content marketing, website design, user experience design (UI, UX), search marketing (SEO, SEM), and consultancy services.
Hashmeta operates several digital marketing platforms including StarNgage, an influencer marketplace, ShopperCliq, a social commerce platform, and ShopperBoard, an all-in-one fashion and beauty e-commerce aggregator platform.
StarNgage is an Influencer Marketplace that enables brands to analyse, customise, manage and measure word-of-mouth marketing and connect with global influencers (KOLs & KOCs). It has powered over 5,000 global campaigns and helped more than 20,000 advertisers in their influencer marketing initiatives.
For queries, please contact:
Founder & CEO, Hashmeta