SINGAPORE, 12 August 2021 — Hashmeta Group, together with its wholly-owned Influencer marketing platform StarNgage, has partnered with mm2 Asia Group (“mm2”, SGX: Stock Code: 1B0), and announced that it will be entering into a strategic partnership.
StarNgage has a network of over two million influencers globally, working with over 9,000 in Singapore and more than 20,000 in Malaysia. The macro- and micro-influencers create and curate content for their millions of followers on Instagram, YouTube, Tik Tok, and more. The platform was first launched in 2015 with the aim to help brands and businesses connect efficiently and reliably with influencers who have established following on social media. The influencers have successfully used the StarNgage platform to launch over 5,000 campaigns for advertisers including major global brands.
“Our strategic partnership with StarNgage will ride on mm2’s existing network – working with established artistes working in traditional television and film, to embrace the platform shift and grow their social media presence. At the same time the partnership will also provide opportunities for StarNgage’s KOLs/influencers to participate in the production of mainstream content,” says Mr Chang Long Jong, Group CEO of mm2 Asia.
He continues, “Over the last few years, influencer marketing has transformed from a buzzword into an integral part of mainstream branding strategies. It is widely reported that influencer marketing is expected to contribute significantly towards overall digital advertising spend. Additionally, the partnership will help monetize the group’s resources in content creation and talent management, tapping on the growing market for KOL/influencer advertising.”
With this partnership, mm2 will be using the StarNgage platform to cast influencers in movie roles in its upcoming local and regional productions. mm2 Entertainment Singapore recently announced it is starting production on three movies by three acclaimed local directors – Sunday, Geylang and A Good Goodbye. And mm2 Entertainment Hong Kong has had recent successes with the release of Drifting and One Second Champion and, collecting over HK$6 million and HK$17 million respectively at the Hong Kong box office this year.
“This is a partnership between new and traditional media. StarNgage harnesses digital technology to connect people across the internet and mm2 are the experts in monetizing content. This partnership is a win-win-win situation for brands, influencers, and their audiences,” says Terrence Ngu, founder and CEO of Hashmeta Group.
Advertisers who use the StarNgage platform to communicate their brands can look forward to connecting with bigger names and celebrities, as well as access to mm2’s content production faculties, such as DoubleM Productions, which specializes in commercial and corporate videos for direct clients and ad agencies, and AsiaOne, one of Singapore’s most visited news and entertainment platforms.
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About mm2 Asia
Headquartered in Singapore, mm2 Asia Ltd. (“mm2 Asia”, or together with its subsidiaries, the “Group”) champions “Content and Media for Asia”, with integrated businesses across the content, entertainment, cinema, event and concert industries in Singapore, Malaysia, Hong Kong, Taiwan, China and the United States of America.
Since our listing on the Catalist Board of SGX-ST in December 2014, and the successful transfer to the Mainboard of SGX-ST in August 2017, mm2 Asia has strengthened its competitive advantage through its acquisitions of a majority stake in an award-winning virtual reality, visual effects and computer-generated imagery studio, Vividthree Holdings Ltd. (SGX Stock Code: OMK), and an event production and concert promotion company, UnUsUaL Limited (SGX Stock Code: 1D1). With the establishment of mmCineplexes and the acquisition of Cathay Cineplexes Pte. Ltd., mm2 Asia is currently one of the key cinema operators in Malaysia and Singapore. (www.mm2asia.com)
About StarNgage
StarNgage is an influencer marketplace that enables brands to analyse, customise, manage and measure word-of-mouth marketing and connect with global influencers (KOLs & KOCs). It has powered over 5,000 global campaigns and helped more than 20,000 advertisers in their influencer marketing initiatives.
About Hashmeta
Hashmeta is one of the fastest-growing digital marketing companies in Asia. Headquartered in Singapore, Hashmeta has offices in Malaysia, Thailand, Indonesia, Vietnam and China. The agency provides digital marketing services and solutions, including social media and content marketing, website design, user experience design (UI, UX), search marketing (SEO, SEM), and consultancy services.
Hashmeta operates several digital marketing platforms including StarNgage, an influencer marketplace, ShopperCliq, a social commerce platform, and ShopperBoard, an all-in-one fashion and beauty e-commerce aggregator platform.