Blog

10 MIN READ With over 1 billion users globally and 2 million users in Singapore, Instagram has become one of the most popular social media platforms since its launch in 2010. 90% of users follow a brand on Instagram, and 70% of shoppers look to Instagram before making their next purchase – this makes InstagramRead more

20 MIN READ As one of the most active consumers of social media in the world, the social media landscape in Singapore is always changing and adapting to new technologies, platforms, and media habits. As such, we have prepared this report to help you in planning your social media strategy and selecting the right platformRead more

10 MIN READ With 689 million active users daily in more than 200 countries, TikTok is one of the fastest growing social media platforms in the world today, grossly outpacing giants such as Facebook and Youtube. With its immersive interface, upbeat music, and trendy dance moves, TikTok is currently the 7th most used social mediaRead more

20 MIN READ Did you know that TikTok is the first non-facebook mobile app to reach 3 billion downloads globally? With the pandemic keeping many people at home, TikTok has emerged as the most popular go-to-platform for entertainment content. The success of the app has drawn the interest of brands and marketers around the globe. Read more

One good thing about being a digital marketer in an agency is that you have the unique opportunity to run Facebook ads across a wide range of industries at a volume that is not possible in-house.  Over the past 5 years, Hashmeta has had the privilege to spend well over $10,000,000 in Facebook Ads forRead more

10 MIN READ In this digital age, consumers are evolving. When it comes to their attention span, it is only getting shorter. The purchasing journey is now more complicated than before, rife with multiple touchpoints in which to engage the consumer. As the shift towards social commerce begins, the e-Commerce space has now expanded toRead more

10 MIN READ The advent of social commerce will change how you look at marketing your products. Part of that process is redefining what you know about reaching out to your audience and affecting their point of view.  For many, that means understanding the journey the consumer will take from start to finish. While thereRead more

10 MIN READ Social commerce goes beyond just you and your products. Having the right strategy in approaching this evolving facet of marketing can be the difference between success and failure. In order to truly grasp the intricacies of social commerce marketing, consider the following strategies that have already found success in today’s landscape. InfluencerRead more

10 MIN READ As the lines blur between e-Commerce and the increasingly important elements of social commerce, businesses need to go where users are at. If you are looking to surpass your competition and venture beyond traditions, social commerce is the best way forward. To help you get a better understanding of the social commerceRead more

15 MIN READ Most brands are familiar with social media marketing; using social media platforms to redirect users to online or physical stores for conversions. However, the attention span of consumers today is continuously reducing. With the need for a more streamlined customer purchasing journey, social commerce is the emerging trend that is here toRead more