Social Media Competitive Analysis for Shopping Malls in Singapore
Most Active and Engaging Shopping Malls on Social Media
Shopping centre sales are still accounting for more than half of all retail sales across Singapore. Even with the prevalence of online stores, people are still turning to shopping centres to get their shopping done. According to the #TotalRetail Report from PwC 2015, here are the top 3 reasons why consumers are patronizing the shopping malls despite the fact that they can shop 24/7 online:
Why do you buy products in-store at Shopping Malls instead of online?
- I’m able to see, touch and try the merchandise
- I can get the product immediately
- I’m more certain about fit/suitability of the product
These factors generally cannot be achieved by online shops. It’s common that consumers research online or on social media and buy in-store, especially for electronics related products. Social media can be a great tool to help build an online community for your shopping malls. If it’s done right, it could increase traffic to your retail centre, heighten exposure and boost customer loyalty. Many companies are realising that embarking on a social media campaign has parallels with creating a website: you can build it but that does not mean they will come. There has to be a reason to respond.




