Master social media success in 2025 with our definitive social media glossary. Get concise definitions for algorithmic feeds, creator monetization, AR filters, live shopping, and more.
A
- Algorithmic Feed — Feed where AI ranks posts rather than chronology.
- AMA — Ask Me Anything live Q&A format on social platforms.
- Avatar — Digital image or 3D figure representing a user’s identity.
- Alt Text — Text description added to images for accessibility and SEO.
- AR Filter — Augmented‑reality overlay effect for photos/videos.
- Audience Network — Meta’s ad network extending campaigns beyond Facebook.
- Awareness Objective — Campaign goal optimizing reach and recall.
- Audio Room — Live audio conversation feature similar to Clubhouse.
B
- Boosted Post — Paid amplification of existing organic post.
- Branded Content — Paid partnership post tagged with sponsor.
- Bio Link — Single URL aggregating links (Linktree).
- Blue Check — Verification badge indicating authenticity.
- Blackout Post — Solid color image signaling social protest.
- Bluesky — Decentralized social app built on AT protocol.
- Business Suite — Meta dashboard for Pages and Instagram.
- Brand Lift Study — Survey measuring ad impact on perception.
C
- Creator Fund — Platform program paying eligible creators.
- Carousel — Multiple images or videos swiped in one post.
- Community Notes — Crowdsourced fact‑checking feature on X.
- Cross‑Post — Republishing content across different platforms.
- CrowdTangle — Tool tracking public content performance.
- Custom Audience — Ads audience built from first‑party data.
- Caption — Text description accompanying media.
- Creator Marketplace — Platform connecting brands & creators (TikTok).
D
- DM — Direct message sent privately between users.
- Duet — TikTok format letting users reply side‑by‑side.
- Dark Post — Unpublished ad post not visible on page.
- Drop — Limited‑time merch release promoted on platforms.
- Double Tap — Gesture to like on Instagram.
- Discord Server — Community hub with real‑time chat and voice.
- Discovery Engine — Algorithm recommending personalized content.
- Downloadable Reel — IG update allowing users to save Reels.
E
- Engagement Rate — Metric of interactions divided by reach/followers.
- Ephemeral Content — Posts that disappear after 24 hours (Stories).
- Emoji Slider — Interactive story sticker measuring sentiment.
- Event Page — Dedicated page for scheduling live event.
- Evergreen Post — Content remaining relevant long‑term.
- External Share — Off‑platform share to other channels/apps.
- Exclusive Stories — Paid subscriber‑only Instagram content.
- Embedded Post — HTML code displaying a social post on websites.
F
- Follower — User subscribed to receive another’s updates.
- FYP — For You Page personalized feed on TikTok.
- Facebook Reels — Short‑form vertical video format on Facebook.
- Filters — Pre‑set visual effects applied to photos/videos.
- Follower Lookalike — Ads audience similar to your followers.
- Feed Post — Standard public post in main feed.
- Fleets — Twitter’s discontinued story feature.
- Facebook Groups — Communities centered around shared interests.
G
- GIF — Looping animated image format often in comments.
- Geotag — Location data attached to a post.
- Go Live — Start streaming video to followers.
- Guide — Curated collection of posts on Instagram.
- Guilded — Gaming community platform acquired by Roblox.
- Gated Content — Content requiring signup or pay.
- Green Screen — Filter replacing background in video.
- Giveaway — Contest incentivizing engagement or follows.
H
- Hashtag — Keyword preceded by # used to categorize content.
- Highlights — Pinned Stories visible permanently on profile.
- Hootsuite — Social media management SaaS platform.
- Hook — Attention‑grabbing intro of a video/post.
- Handshake Deal — Informal brand-creator agreement.
- Hybrid Event — Blended physical and livestream gathering.
- Highlights Cover — Custom image for Story highlights.
- Hype Cycle — Pattern of inflated expectations for new tech.
I
- IGTV — Long‑form vertical video platform sunset 2021.
- Insights — Analytics dashboard on Facebook/Instagram.
- Influencer — Individual with large engaged audience.
- In‑feed Ad — Advertisement appearing among organic posts.
- Impressions — Times content is displayed on screen.
- Instagram Notes — Short text status above DMs.
- Invite Link — URL granting access to private group or server.
- Interstitial Ad — Full‑screen ad in apps.
J
- Join Button — YouTube channel membership subscribe control.
- Jump Cuts — Editing style for dynamic short video.
- JavaScript SDK — Platform library enabling social plugins.
- Jitter — Stuttering video due to connectivity.
- Joint Ad — Collaborative cross‑tagged ad format.
- Journal — Private micro‑blogging feature on Pinterest.
- Jukebox Sticker — Music request sticker in Stories.
- Jump Link — Clickable anchor to section in long caption.
K
- Kudos — Recognition points on LinkedIn posts.
- K‑Factor — Metric of viral growth coefficient.
- Keyword Blocklist — Words excluded from ad placements.
- Knowledge Panel — Info box surfaced on Google for brands.
- Kik Hashtags — Hashtag discovery inside Kik app.
- Knock Knock — Audio effect in live streams.
- Karaoke Duet — Feature letting users sing along.
- Key Opinion Leader — Influencer term popular in Asia.
L
- Live Shopping — Stream where viewers buy products in real time.
- Link Sticker — Clickable URL sticker in Instagram Stories.
- LinkedIn Live — Real‑time video on LinkedIn.
- Lurker — User who consumes content but rarely interacts.
- Loop Count — Number of times Vine/Twitter video loops.
- Lookalike Audience — Target users similar to seed audience.
- Lead Gen Form — Instant form prefilled inside ad.
- Legacy Verification — Old blue badge system on X.
M
- Meme — Cultural joke or reference spreading virally.
- Meta Verified — Subscription offering verification and support.
- Messenger Ads — Ads appearing in Messenger inbox.
- Mention — Tagging another user with @username.
- Micro‑Influencer — Influencer with 10k‑100k followers.
- Mashup — TikTok feature remixing multiple clips.
- Monetization Policy — Platform rules for earning revenue.
- Moderation Queue — List of flagged comments to review.
N
- NFT Profile Pic — Verified NFT avatar on X.
- News Feed — Scrolling page of posts by connections.
- Notification — Alert sent to user about activity.
- Niche Community — Small group focused on specific interest.
- Native Video — Video uploaded directly instead of link.
- Network Effect — Value increases as more users join.
- Notes App Apology — Long statement screenshot posted to social.
- Negative Feedback — Users hide or report an ad.
O
- Organic Reach — Users reached without paid promotion.
- Open Rate — Percentage of opened DMs/Emails.
- OTT Platform — Over-the-top video services like Twitch.
- Overlay Ad — Transparent banner over video.
- Owned Media — Channels a brand fully controls.
- One‑Click Checkout — Seamless purchase within platform shop.
- Out‑of‑Home Social — Screens displaying social feeds in public.
- Opt‑In Reminder — Prompt asking user to allow notifications.
P
- Posts Per Day — Frequency metric of content publishing.
- Pinned Comment — Highlighted comment at top of thread.
- Pinterest Idea Pin — Multi‑page pin similar to stories.
- Premiere Spotlight — Pinterest top placement ad takeover.
- Prompt — Text cue for AI image generation.
- Privacy Sandbox — Google initiative phasing out third‑party cookies.
- Push Notification — Alert pushed to device homescreen.
- Panorama Story — 360‑degree story experience.
Q
- QR Code — Scannable code linking to profile or effect.
- Quote Tweet — Retweet with added comment.
- Q&A Sticker — Interactive story sticker collecting questions.
- Quality Score — Ad performance metric on Meta.
- Quick Reply — Pre‑set DM response option for Pages.
- Quorum — Minimum participants for Twitter Space to list.
- Quiet Mode — Instagram tool muting notifications.
- Queue Drafts — Scheduled posts waiting for auto‑publish.
R
- Reel — 60‑second vertical video on Instagram/Facebook.
- Reach — Number of unique users who saw content.
- Retargeting — Ads targeting users who previously engaged.
- Reddit AMA — Live Q&A thread on Reddit.
- Reaction — Emoji response to message or story.
- Rate Limit — Restriction on number of API calls.
- Raw Capture — Uploading unedited photo/video.
- Reputation Score — Metric of user trustworthiness.
S
- Stories — Ephemeral 24‑hour content format.
- Shop Tab — In‑app marketplace section.
- Snap Map — Location sharing map on Snapchat.
- Subscription Badge — Indicator of paid subscriber on X/Twitch.
- Shadowban — Stealth banning limiting content reach.
- Shorts Fund — YouTube bonus pool for Shorts creators.
- Server Subscription — Discord recurring monetization for creators.
- Social Listening — Monitoring mentions and sentiment across platforms.
T
- TikTok Shop — In‑app e‑commerce storefront on TikTok.
- Threads — Text‑centric app by Meta.
- Top View Ad — TikTok premium video ad first shown on launch.
- Tagging — Associating user or product in post.
- Trend Hijacking — Creating content around viral trend.
- Twitch Raid — Sending viewers to another channel.
- TikTok Pulse — Contextual ad program sharing revenue.
- Telegram Stories — Story feature on Telegram.
U
- UGC — User‑generated content created by fans.
- Username — Unique identifier of account.
- Unlisted Video — YouTube video visible only via link.
- Unfollow — Stop subscribing to someone’s posts.
- UTM Tag — Tracking parameters appended to URL.
- User Ban — Removing user from community.
- Usage Rights — Licensing agreement for using creator content.
- Unboxing — Video genre showing product opening.
V
- Viral — Content rapidly shared by many users.
- View‑through — Ad attribution metric for views without click.
- Verified Badge — Blue check mark indicating authenticity.
- Vertical Video — Portrait orientation video format.
- Vlog — Video blog series.
- Voice Tweet — Audio tweet feature.
- VR Space — Virtual reality social environment.
- Vanity Metric — Metric providing limited business insight.
W
- Watch Party — Synchronized group video viewing.
- Widget — Embedded mini‑app showing social feed on site.
- Word‑of‑Mouth — Organic sharing of brand by users.
- Web Stories — Google AMP story format for discovery.
- Welcome Message — Automated first DM to new followers.
- Watch Time — Duration users spend watching video.
- Whitelisting — Brand runs ads through creator’s handle.
- Word Filter — Auto‑moderation list blocking keywords.
X
- X Spaces — Live audio rooms on X.
- X Premium — Subscription with blue check and features.
- X Algorithm — Ranking model open‑sourced by X.
- XML Feed — Structured data feed used for podcast apps.
- XP Boost — Feature raising profile visibility via subscription.
- X Badge — Grey or gold verification for organizations.
- X Ad Revenue Sharing — Program paying creators for ad views.
- X Poll — Interactive vote feature on X.
Y
- YouTube Shorts — 60‑second vertical videos on YouTube.
- YT Community Tab — Post updates to subscribers in feed.
- YouTube Live — Real‑time streaming to channel subscribers.
- YouTube Premium — Subscription removing ads and adding perks.
- YPP — YouTube Partner Program enabling monetization.
- Yik Yak — Anonymously geosocial app relaunched 2021.
- Y‑Axis Rotation — Effect rotating video for creative angle.
- Yarn — Meta’s rumored GenAI story feature.
Z
- Zoomers — Nickname for Gen Z audience.
- Zapier Integration — Automation linking social platforms to apps.
- Zero‑click Social — Consumption without leaving platform.
- Zalgo Text — Glitchy text styling used for memes.
- Z‑Index Sticker — Layer order property in AR effects.
- Zuckerberg Drop‑in — Unexpected CEO cameo in live streams.
- Zephyr Ad Format — Snapchat Rich media brand quiz unit.
- Zero Party Data Poll — Poll collecting volunteered info directly.
How Can Hashmeta Help You With
Your Social Media Success?
As a leading social media agency, we power your social presence through a uniquely integrated approach that combines content strategy, community management, and data-driven optimization.
A Comprehensive Social Media Management Services
Transform your social media performance with our full-service approach that combines content creation, audience engagement, influencer partnerships, paid social advertising, and analytics tracking – all working together to drive sustainable growth and build lasting brand connections.
Ready to dominate social media?
Get a free social media audit and discover how we can boost your online presence.