Official Xiao Hong Shu Advertising Agency
Certified Xiao Hong Shu MCN Agency
Xiao Hong Shu Overseas Store Agent
Xiao Hong Shu Business Account Verification
Xiao Hong Shu Account Management Service
Crack the Xiao Hong Shu Traffic Code
Boost Revenue, Reduce Advertising Costs & Save 80% of Your Time
Is your brand hitting a growth ceiling, or facing engagement issues on Xiao Hong Shu without knowing why? Don’t fret! Whether you’re struggling with content marketing, influencer partnerships, complex advertising, or the faff of setting up shop, Hashmeta has you covered. We offer a one-stop Xiao Hong Shu marketing solution to help your brand stand out, attract more attention and followers, and boost your brand awareness and sales. Get in touch now to learn more!
Why Xiao Hong Shu? The Numbers Speak for Themselves
Southeast Asia’s most influential lifestyle and social commerce platform with unprecedented reach and engagement. Where young, affluent consumers make their purchasing decisions.
312M
Monthly Active Users
Massive engaged audience actively discovering products and brands every day.
80M+
Content Creators
90% user-generated content with authentic product reviews and recommendations.
70%
Daily Search Usage
Users actively searching for product recommendations and reviews – high purchase intent.
85%
Millennials & Gen Z
50% Gen Z (post-95) + 35% Millennials – young, affluent consumers driving purchasing decisions.
Singapore & Malaysia Reality: With 800K+ SG users and 3M+ MY users, plus millions of Chinese tourists annually, XHS provides direct access to 13M+ high-value Chinese-reading consumers across the region.
Expand into the Chinese market and leave your competitors in the dust!
Xiao Hong Shu’s influence in Singapore and Malaysia is skyrocketing, making it a crucial platform for online brand marketing.
Massive User Base
Xiao Hong Shu boasts over 300 million users worldwide, with a growing number of active users in Singapore and Malaysia showing high engagement rates.
High-Spending User Demographics
Xiao Hong Shu users in Singapore and Malaysia are predominantly young, high-income consumers who are keen on spending in areas such as fashion, beauty and health.
Trust and Engagement
Xiao Hong Shu is centred on genuine user sharing and recommendations, leading users to place greater trust in the brands and products endorsed on the platform.
Market Potential
With the boom in Southeast Asian e-commerce, an increasing number of brands are successfully tapping into new markets via Xiao Hong Shu, boosting their brand recognition and sales figures.
Regional Market Reach: Singapore & Malaysia
Your gateway to millions of Chinese-reading consumers and tourists across Southeast Asia’s most dynamic markets.
🇸🇬 Singapore: 800K+ Active Users
Local Market:
• 1M local Chinese-reading consumers
• High smartphone penetration (92%)
• Premium consumer segment
Tourist Market:
• 2.5M Chinese tourists annually
• High spending power visitors
• Shopping & dining focus
Total Potential Reach: ≈ 3.5 Million
🇲🇾 Malaysia: 3M+ Active Users
Local Market:
• 7.6M local Chinese-reading consumers
• Rapidly growing XHS adoption
• Multi-cultural shopping habits
Tourist Market:
• 2M Chinese tourists annually
• Gateway to Southeast Asia
• Extended stay visitors
Total Potential Reach: ≈ 9.6 Million
🌏 Regional Expansion
Hong Kong: 1M+ Users
• Gateway to Greater China
• Premium luxury segment
China: 300M+ Users
• Core market access
• Highest engagement rates
Southeast Asia:
• Indonesia, Thailand, Philippines
• Growing XHS adoption
• Cross-border opportunities
Multi-Market Campaign Capabilities
XHS vs. Other Platforms in Singapore & Malaysia
Comprehensive One-Stop Xiao Hong Shu Marketing Solution
XHS Business Account
Business Account Verification
An Official Account Can Enhance Brand Image and Build Trust
Activate More Features
Activate Aurora Ad Account (聚光)
Multiple Administrators
Priority Exposure for Comments
*Fee Charged by Xiao Hong Shu: 600 RMB/year
XHS
Account Management
Monthly content calendar and community management
High-Quality Content Creation
Cover Design
Product Photoshoot
Short Videos
Professional Customer Service
KOS/KOC/KOL
Xiao Hong Shu Influencer Marketing
Collaborate with the Local Influencers to Drive Product Recommendations
Influencer Strategy & Selection
Product Reviews
Product Videos
Image Building & Trust Establishment
Aurora (聚光)
Ads Solutions
Targeted Advertising Campaigns to Reach the Right Audience, and Increase Followers
Search Ads
Splash Screen Ads (小红屏)
In-Feed Ads
Shop
Xiao Hong Shu Store Setup
Become one of the first batch of Xiao Hong Shu stores in Malaysia
Mobile Store
Local Currency Settlement
Independent Website
Rich Industry Templates
Local Operation
Xiao Hong Shu Isn’t Just Our Comfort Zone – It’s Where We Reign Supreme!
Local and Global Market Expertise
We have multiple offices and local teams across Singapore and Malaysia, and possess in-depth knowledge of the unique demands and consumer trends in these markets. This enables us to craft the most effective Xiao Hong Shu marketing strategies for your brand.
Expert Team, Extensive Experience
Our team boasts a wealth of experience in content and influencer marketing, successfully helping numerous brands achieve breakthroughs on the Xiao Hong Shu platform.
Data-Driven + Tailor-Made Solutions
We offer bespoke solutions targeting your specific challenges and needs, helping you achieve optimal results on Xiao Hong Shu. Scientific marketing approach for a precision breakthrough in both red and blue ocean strategies!
The BKFS Framework: Your Roadmap to XHS Success
Connecting the Brand to the Right Audience through Quality Content from KOS/KOC/KOL, Regularly Appearing in Feeds and Searches
Brand + KOL + Feeds + Search = XHS Domination
B
Brand Building
Building trust and recognition for your products or services.
Our Approach:
• Develop authentic brand narratives
• Create consistent visual identity
• Showcase product innovation
• Highlight customer success stories
• Build emotional connections
Goal: Long-term brand equity and customer loyalty
K
KOS/KOC/KOL Partnerships
Leverage the power of influencers at every tier through Pugenying (蒲公英), XHS’s official creator platform.
Influencer Types:
• KOL: 100K+ followers, broad reach
• KOC: 10K-100K, high engagement
• KOS: Strong conversion focus
Why KOL Content Outperforms:
• 10% CTR vs 4.4% brand accounts
• ¥0.42 CPV vs ¥1.16 brand accounts
• 50% lower lead generation cost
Our MCN Partner Status:
• Access to 5M+ verified influencers
• Smart matching algorithms
• Guaranteed compliance & reporting
Goal: Authentic endorsements that users trust
F
Feeds Optimization
Boost brand visibility and engagement through dynamic content.
Feed Strategy:
• Regular high-quality content posting
• Optimal posting times
• Interactive content formats
• Community engagement
• Trending topic integration
• Paid promotion for key content
Goal: Consistent feed presence and engagement
S
Search Visibility
Users discover your brand through powerful search optimization.
Search Tactics:
• Keyword research & integration
• Hashtag strategy
• SEO-optimized titles
• Product tagging
• Category optimization
• Search ads placement
Goal: Top rankings for relevant product searches
Strategic Combinations for Maximum Impact
B+K Strategy
Long-term Brand Building
Partnering with KOLs boosts brand visibility and credibility. Their authentic experiences resonate powerfully with consumers, making KOL collaborations essential for effective marketing.
F+S Strategy
Effective Short-term Activation
Engage users with dynamic content and targeted ads to increase visibility. Optimize keywords and share relevant content to enhance search visibility.
B+K+F+S Strategy
BEST RESULTS
Combine all four elements for comprehensive XHS marketing success, building both long-term brand equity and driving immediate conversions.
Trusted by Top-Tier Brands for Xiao Hong Shu Marketing
Xiaohongshu Marketing Case Studies
Xiaohongshu Agency: Singapore’s premier Xiaohongshu marketing specialists, delivering end-to-end excellence from strategy development to content creation and strategic distribution. We transform brands into RED success stories!
Lazada Singapore: 12.12 Sale Xiaohongshu Campaign Success
technology
Lazada Singapore: 12.12 Sale Xiaohongshu Campaign Success
technology
Lazada Singapore: 12.12 Sale Xiaohongshu Campaign Success
2025-02-24
Xiaomi Malaysia: Building Community Through Xiaohongshu
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Xiaomi Malaysia: Building Community Through Xiaohongshu
technology
Xiaomi Malaysia: Building Community Through Xiaohongshu
2025-02-24
Proven Results Across Industries
Real campaigns, real results. See how we’ve helped brands achieve XHS success in Singapore and Malaysia.
Xiaomi Malaysia – Consumer Electronics
250K+ Monthly Reads | 8%+ Engagement Rate
Campaign Type: XHS Business Account Management
Results:
• 250K+ monthly reads
• 20K+ engagement
• 8%+ engagement rate
Strategy: Comprehensive account management including high-quality product photography, lifestyle content creation, and strategic content calendar. Mixed content formats including product showcases, user testimonials, and educational videos optimized for XHS audience.
MINISO Malaysia – Lifestyle Retail
400K Peak Reads | 12% Peak Engagement
Campaign Type: Official Account Management
Results:
• 30K+ monthly reads (average)
• 10%+ engagement rate
Key Campaigns:
• Chiikawa Pop-Up: 400K+ reads, 50K+ engagement, 12% rate
• Beauty Launch: 5K+ reads, 900+ engagement, 18% rate
• Grand Opening: 10K+ reads, 1K+ engagement, 10% rate
Strategy: Created fun, engaging content around IP collaborations and product launches. Focused on lifestyle integration and trending topics to attract Gen Z audience.
Lazada Malaysia – 11.11 Campaign
20K+ Reads | 11%+ Engagement Rate
Campaign Type: Influencer Marketing Campaign
Results:
• 20K+ total reads
• 2K+ engagements
• 11%+ engagement rate
Strategy: Leveraged organic influencer content on XHS to drive awareness of Lazada’s 11.11 sale. 10+ micro and mid-tier influencers created mix of video and image content including product comparisons, shopping hauls, and deal highlights.
Skyline Luge Sentosa – Tourism
100K+ Monthly Reads | 10%+ Engagement
Campaign Type: Official Account Management
Results:
• 100K+ monthly reads
• 11K+ engagement
• 10%+ engagement rate
Strategy: Created aspirational lifestyle content showcasing the attraction experience. Focused on creating FOMO among Chinese tourists planning Singapore trips. Content included visitor testimonials, promotional campaigns, and integration with Singapore tourism content.
Xiaohongshu Insights
Decode RED Trends, Leverage AI Tools, and Elevate Your Xiaohongshu Strategy
Let’s join forces and deliver results-driven Xiao Hong Shu marketing!
Intercept your competitors’ traffic, turn viewers into buyers, and watch orders skyrocket overnight! Hand over your Xiao Hong Shu operations to us, and we’ll help you achieve maximum returns with minimal investment, boosting your profits. Keen to learn more about our Xiao Hong Shu marketing services? Get in touch for more details. Our team of experts will contact you promptly to help you smash it on the Xiao Hong Shu platform!
Singapore Office:
Hashmeta Pte Ltd
#11-08/09, 30A Kallang Place
Singapore 339213
Malaysia Office:
Hashmeta Sdn Bhd
Level 28, MVS North Tower, 1,
Persiaran Southkey 1, Southkey,
80150 Johor Bahru, Johor, Malaysia
Tel: +6012 428 7956