Xiaohongshu Account Management Service
- Xiaohongshu Account Management Service
- Xiaohongshu Content Studio: Scroll-Stopping Notes Produced at Scale
- Xiaohongshu Strategy Consulting: Expert Advisory for In-House Teams
- Xiaohongshu Performance Ads: Aurora Campaign Management
- Xiaohongshu Shop
- Xiaohongshu Localisation Service: Brand Content Adapted for Chinese Audiences
- Xiaohongshu Crisis Response Service: 24-Hour Brand Reputation Protection
- 小红书代运营：每月全托管服务
- 小红书内容工作室：打造爆款笔记
- 小红书策略顾问：赋能品牌内部团队
- 小红书店铺开设与激活服务
- 小红书效果广告：聚光+薯条投放管理
- 小红书本地化服务
- 小红书危机公关
- 马来西亚小红书广告投放服务
- 马来西亚小红书KOL合作 — 种草营销达人矩阵
- 马来西亚小红书培训
- 马来西亚小红书企业号认证服务
- 马来西亚小红书SEO优化服务
- 马来西亚小红书代运营
- 马来西亚小红书开店
- 新加坡小红书广告投放服务
- 新加坡小红书SEO优化服务
- 新加坡小红书培训
- 新加坡小红书代运营
- 新加坡小红书开店
- 新加坡小红书企业号认证服务
- 新加坡小红书KOL合作
- 小红书营销服务中心
300M+
Monthly Active Users
2.5B
Monthly Searches
78%
Research Before Purchase
3.2x
Higher Conversion Rate
Xiaohongshu Account Management: Let Us Run Your RED Presence
小红书账号代运营服务
From content creation to community management, ad campaigns to analytics — our bilingual team handles everything so your brand grows on China’s #1 social commerce platform.
What you get every month:
✓ 12–20 native-quality XHS notes (photo + video)
✓ Daily community engagement & comment management
✓ Keyword-optimised content for XHS search rankings
✓ Monthly performance report with actionable insights
200+ XHS Accounts Managed · 50M+ Impressions Generated · Certified Xiaohongshu Partner
Why Your Brand Needs Professional XHS Account Management
Xiaohongshu isn’t just another social media platform — it’s where 300 million Chinese consumers discover, research, and decide what to buy. Without expert management, your brand is invisible to the world’s most powerful consumer audience.
78%
Pre-Purchase Research
of XHS users research products on the platform before making a purchase decision. If your brand isn’t there, you’re not in the consideration set.
83%
Female Users Aged 18-35
with an average household income of $52K. XHS concentrates the highest-spending consumer demographic in China on a single platform.
2.5B
Monthly Searches on XHS
XHS is China’s second-largest search engine after Baidu. Users actively search for products, brands, and recommendations — making SEO-optimised content essential.
The Problem: DIY XHS Marketing Is Failing Your Brand
Most Southeast Asian brands attempt Xiaohongshu in-house — and fail. The platform’s unique algorithm, bilingual content requirements, and cultural nuances make it fundamentally different from Instagram or TikTok.
Common XHS Account Management Mistakes:
❌ Translating Instead of Transcreating
Direct translations of English content perform terribly on XHS. Chinese consumers expect native-sounding copy with platform-specific slang, emoji usage, and cultural references.
❌ Ignoring the XHS Algorithm
XHS uses a 3-stage distribution system with 9 ranking factors. Without understanding save rates (28% weight), comment quality, and dwell time, your content dies in the first distribution pool.
❌ No XHS SEO Strategy
With 2.5 billion monthly searches, XHS is a search engine. Without keyword research, hashtag optimisation, and the 70/20/10 keyword allocation framework, your content won’t surface in search.
❌ Posting Without Community Management
XHS rewards accounts that engage. Failing to respond to comments within 2 hours, ignoring DMs, and not participating in trending topics tanks your algorithm score.
❌ Wrong Content Format
XHS isn’t Instagram. Carousel notes outperform single images by 340%. Video notes under 60 seconds get 2.8x more saves. Most brands use the wrong formats entirely.
❌ No Compliance Awareness
XHS has strict content policies around claims, disclosures, and regulated industries. One violation can shadow-ban your account or trigger permanent restrictions.
Every month without professional XHS management is lost brand equity, missed conversions, and wasted content spend.
The Xiaohongshu Opportunity:
Brands that invest in professional XHS account management see an average 800% increase in engagement within 90 days. With 300M monthly active users and $52K average household income, Xiaohongshu delivers the highest-value audience of any social commerce platform in Asia.
Our Xiaohongshu Account Management Services
Full-stack XHS management by our bilingual Chinese-English creative team
Hashmeta XHS Management
From account setup to monthly growth — we handle everything so your brand thrives on Xiaohongshu.
XHS Account Setup & Optimisation
We create or audit your Xiaohongshu brand account with full profile optimisation — bio, keywords, verification badge, category selection, and cross-platform linking. A properly configured account is the foundation for algorithm visibility.
Bilingual Content Creation (12–20 Notes/Month)
Our native Chinese copywriters and designers produce scroll-stopping XHS notes — carousel posts, short-form video, and photo notes. Every piece is transcreated (not translated), SEO-optimised with target keywords, and formatted for maximum save rates.
XHS SEO & Keyword Strategy
We research high-volume XHS keywords in your niche, apply the 70/20/10 allocation framework (70% niche keywords, 20% trending topics, 10% branded terms), and optimise every note for XHS’s internal search engine — driving organic discovery from 2.5 billion monthly searches.
Community Management & Engagement
Our team responds to comments and DMs within 2 hours during business hours, engages with trending topics in your niche, manages follower relationships, and seeds conversations that boost your algorithm ranking. Active community management is the #1 overlooked growth lever on XHS.
Performance Ads Management (Aurora & Spark Ads)
We manage your XHS advertising budget across Aurora feed ads, Chengfeng search ads, and Spark Ads (boosting organic notes). Our ad team optimises for ROAS with A/B tested creatives, audience targeting, and bid management — so every dollar drives measurable results.
Monthly Reporting & Strategy Reviews
Every month you receive a comprehensive performance report: impressions, engagement rate, save rate, follower growth, keyword rankings, ad ROAS, and competitor benchmarks. We include a strategy review call to align on next month’s content direction and growth targets.
The BKFS Framework: Our Proven XHS Growth Method
Our proprietary Brand-KOL-Feeds-Search framework is the only structured methodology for Xiaohongshu growth in Southeast Asia. Every managed account follows this system.
Brand → KOL/KOC → Feeds → Search
Brand
Account Foundation
• Professional account setup
• Brand story & positioning
• Visual identity for XHS
• Content pillar strategy
• Compliance & verification
KOL/KOC
Influencer Amplification
• KOC seeding campaigns
• KOL partnership management
• 80/20 budget allocation
• UGC content generation
• Influencer performance tracking
Feeds
Algorithm Mastery
• 3-stage distribution hacking
• Save rate optimisation (#1 signal)
• Optimal posting times
• Content format selection
• Engagement loop creation
Search
XHS SEO Engine
• Keyword research (Chinese)
• 70/20/10 allocation model
• Hashtag optimisation
• Cross-platform SEO (Baidu)
• Search ranking tracking
Beauty & Skincare on XHS
#1 Category on Xiaohongshu
Beauty is XHS’s largest vertical. Chinese consumers research ingredients, compare reviews, and follow step-by-step routines on RED before purchasing any skincare or makeup product.
What We Manage:
- Product review notes with ingredient breakdowns
- Before/after visual content (carousel format)
- KOC seeding campaigns with micro-influencers
- Seasonal campaign alignment (618, Double 11, CNY)
- Competitor monitoring & trend tracking
F&B & Restaurant on XHS
Fastest-Growing Vertical
Chinese tourists and residents use XHS as their primary restaurant discovery tool. 3.4M Chinese tourists visited Singapore in 2025 — and they searched XHS before landing.
What We Manage:
- Aesthetic food photography & video content
- Location-tagged notes for discovery feeds
- Chinese tourist-targeted seasonal campaigns
- Menu highlights & signature dish features
- Review management & reputation building
Travel & Hospitality on XHS
10M+ Monthly Travel Searches
XHS is the #1 travel planning platform for Chinese travellers. Hotels, attractions, and destinations are discovered, saved, and booked based on XHS recommendations.
What We Manage:
- Destination content & itinerary guides
- KOL stay & experience collaborations
- Seasonal travel campaign management
- Booking link integration & conversion tracking
- Multi-language content (CN + EN)
Education & Enrichment on XHS
High-Intent Parent Audience
Chinese parents on XHS actively research international schools, enrichment programmes, and tuition centres. Education content consistently achieves the highest save rates on the platform.
What We Manage:
- School/programme showcase content
- Parent testimonial & review campaigns
- Open house & enrollment event promotion
- Bilingual FAQ & information notes
- Competitor positioning & differentiation
XHS Account Management Packages
Flexible monthly retainers with no lock-in contracts. Scale up or down as your XHS presence grows.
Starter
For brands entering XHS
✓ Account setup & optimisation
✓ 8 notes/month (photo + carousel)
✓ Basic keyword research
✓ Hashtag optimisation
✓ Community monitoring (business hours)
✓ Monthly performance report
✓ Quarterly strategy review
Growth
MOST POPULAR
For brands scaling on XHS
✓ Everything in Starter, plus:
✓ 16 notes/month (photo + video + carousel)
✓ Advanced XHS SEO strategy
✓ 70/20/10 keyword allocation
✓ Daily community management
✓ KOC seeding coordination (5-10 KOCs)
✓ Spark Ads management (ad spend separate)
✓ Bi-weekly strategy calls
✓ Competitor benchmarking report
Enterprise
For multi-brand or multi-market
✓ Everything in Growth, plus:
✓ 20+ notes/month (full content studio)
✓ XHS Shop setup & management
✓ Live streaming production
✓ Full KOL campaign management
✓ Aurora + Chengfeng ad management
✓ CRM & attribution integration
✓ Dedicated account director
✓ Weekly strategy sessions
✓ Custom analytics dashboard
Proven Xiaohongshu Account Management Results
Real results from brands whose XHS accounts we manage across Singapore and Malaysia.
800%
Average Engagement Growth
Within 90 days of professional management, our clients see an average 8x increase in likes, saves, and comments on their XHS content.
50M+
Total Impressions Generated
Cumulative XHS impressions generated across all managed accounts, driving brand awareness among China’s highest-value consumers.
200+
XHS Accounts Managed
Across beauty, F&B, travel, education, luxury, and retail verticals in Singapore, Malaysia, and Hong Kong.
Xiaohongshu Account Management: FAQ
Common questions about our XHS managed services answered by our team.
What is Xiaohongshu and why should my brand be on it?
Xiaohongshu (小红书), also known as RED or Little Red Book, is China’s largest social commerce platform with 300 million monthly active users. It combines Instagram-like content with search engine functionality — 78% of users research products on XHS before purchasing. For any brand targeting Chinese consumers (in China or overseas), XHS is the most influential discovery platform. Unlike other social platforms, XHS content has a long shelf life and drives direct purchase intent.
How is XHS account management different from social media management?
XHS is fundamentally different from Western social media. It requires: (1) Native Chinese content creation (not translation), (2) XHS-specific SEO with keyword optimisation for 2.5B monthly searches, (3) Understanding of XHS’s unique 3-stage algorithm that prioritises save rates over likes, (4) Compliance with China’s content regulations, (5) Bilingual community management. A team experienced with Instagram or TikTok will not succeed on XHS without platform-specific expertise.
How long before we see results on Xiaohongshu?
Most brands see measurable results within 30-60 days of professional management. Month 1 focuses on account optimisation and content foundation. By Month 2-3, you’ll see consistent engagement growth and follower acquisition. By Month 4-6, XHS SEO rankings begin driving organic discovery. Our 90-Day Brand Launch Programme guarantees specific milestones including first 10K note impressions within 30 days.
Do I need a Chinese business licence to open an XHS account?
No. Xiaohongshu allows overseas businesses to create brand accounts. We handle the entire setup process including merchant registration, category selection, and verification. Brands from Singapore, Malaysia, and other Southeast Asian countries can operate XHS accounts without a China entity. For XHS Shop (e-commerce), additional documentation may be required, which we guide you through.
What does your content creation process look like?
Our bilingual creative team follows a structured monthly workflow: (1) Content calendar planning with keyword-mapped topics, (2) Creative briefs & copywriting in native Chinese, (3) Photography, video production, and graphic design, (4) Client review and approval, (5) Scheduled publishing at optimal times, (6) Post-publish engagement and comment management. All content is transcreated — meaning adapted for Chinese audiences with culturally relevant messaging, XHS-native formatting, and platform-specific slang.
Can you manage XHS advertising as well?
Yes. Our Growth and Enterprise packages include XHS ad management across all ad formats: Aurora feed ads (appear in the Discover feed), Chengfeng search ads (appear in search results), and Spark Ads (boosting your best organic notes to wider audiences). Ad spend is billed separately and goes directly to XHS. We manage targeting, creative testing, bid optimisation, and ROAS reporting.
What industries do you specialise in on Xiaohongshu?
We manage XHS accounts across 12 verticals: Beauty & Skincare, F&B & Restaurants, Travel & Hospitality, Education & Enrichment, Luxury & Fashion, Property & Real Estate, Aesthetic Clinics, Health & Wellness, Retail & E-Commerce, Automotive, Entertainment & Events, and B2B/SaaS. Each vertical has tailored content strategies and KOL networks.
Do you offer month-to-month contracts?
Yes. All our XHS account management packages are month-to-month with no lock-in contracts. We recommend a minimum 3-month commitment to see meaningful results (the XHS algorithm needs time to build account authority), but you can cancel at any time with 30 days’ notice. We believe in earning your business every month through results, not contracts.
Ready to Grow on Xiaohongshu? — Get Your FREE XHS Account Audit
Stop guessing and start growing on China’s most powerful social commerce platform. In this 30-minute consultation, our XHS specialists will audit your current presence (or plan your entry), identify quick wins, and map out a growth strategy tailored to your brand and industry. Free consultation slots are limited — we dedicate time to only a handful of brands each month to ensure quality.
Your Brand Deserves to Be Discovered by 300 Million Xiaohongshu Users
Stop losing brand equity to competitors who are already active on Xiaohongshu. Our bilingual XHS specialists will build your presence from scratch or transform your existing account — with native Chinese content, algorithm-optimised strategies, and hands-on community management that drives real engagement and conversions.
Ready to dominate RED and reach China’s highest-value consumers? Contact us now and our Xiaohongshu account management team will reach out with a customised growth plan for your brand.
Singapore Office:
Hashmeta Pte Ltd
#11-08/09, 30A Kallang Place
Singapore 339213
Malaysia Office:
Hashmeta Sdn Bhd
Kuala Lumpur
The Park 2
Persiaran Jalil 5, Bukit Jalil
57000 Kuala Lumpur
Malaysia
Johor Bharu
Level 28, MVS North Tower, 1,
Persiaran Southkey 1, Southkey,
80150 Johor Bahru
Johor, Malaysia