Xiaohongshu Performance Ads: Aurora Campaign Management
- Xiaohongshu Account Management Service
- Xiaohongshu Content Studio: Scroll-Stopping Notes Produced at Scale
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- Xiaohongshu Performance Ads: Aurora Campaign Management
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- 小红书代运营：每月全托管服务
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- 小红书营销服务中心
¥50M+
Ad Spend Managed
4.8x
Average ROAS
62%
Lower CPA vs Meta
3
Ad Formats Managed
Xiaohongshu Performance Ads: Turn Ad Spend Into Measurable Revenue on RED
小红书效果广告投放管理
XHS advertising is the most underpriced paid media channel in Asia — but only if you know how to run it. Our certified ad team manages Aurora feed ads, Chengfeng search ads, and Spark Ads to deliver measurable ROAS from China’s highest-value consumer audience.
What our performance ads service delivers:
✓ Full-funnel ad management across Aurora (feed), Chengfeng (search), and Spark Ads
✓ A/B tested ad creatives, audiences, and bidding strategies optimised weekly
✓ Conversion tracking, attribution setup, and transparent ROAS reporting
✓ Ad spend goes directly to XHS — we charge a management fee, not a markup
¥50M+ Ad Spend Managed · 4.8x Average ROAS · Certified Xiaohongshu Ad Partner
Why XHS Ads Are the Best-Kept Secret in Paid Media
While brands compete for increasingly expensive impressions on Meta and Google, Xiaohongshu’s ad platform offers dramatically lower CPMs, higher intent audiences, and an ad ecosystem most Western marketers haven’t discovered yet.
62%
Lower CPA Than Meta Ads
XHS CPMs are 40–60% lower than Instagram and Facebook for the same audience — affluent Chinese consumers aged 18–35. Lower competition for ad inventory means your budget goes further, and the platform’s high-intent users convert at higher rates.
2.5B
Monthly Searches = Search Ad Gold
Chengfeng search ads let you capture high-intent users at the moment they’re searching for products like yours. With 2.5 billion monthly searches on XHS, search advertising is an untapped channel that most brands are ignoring entirely — giving early movers a massive CPC advantage.
5.2x
Spark Ads Engagement vs Standard
Spark Ads boost your best organic notes to wider audiences — and they receive 5.2x higher engagement than standard ad creatives because users interact with them as native content. It’s the only ad format where paid amplification builds organic authority simultaneously.
The Problem: XHS Ads Are Powerful — But Unforgiving Without Expertise
XHS’s ad platform is entirely in Chinese, operates differently from any Western ad system, and punishes poorly optimised campaigns with wasted budget. Here’s what we see brands getting wrong:
XHS Advertising Mistakes That Burn Budget:
❌ Running Ads Without Organic Foundation
XHS users who see your ad will immediately check your profile. If your account has sparse content, few followers, and no social proof, they bounce — regardless of how good your ad creative is. Ads without an organic content strategy underneath them have 3x higher CPA.
❌ Ignoring Chengfeng Search Ads Entirely
Most brands only run Aurora feed ads and completely ignore Chengfeng search ads — missing the highest-intent users on the platform. Users actively searching for “best moisturiser” or “Singapore restaurant” are ready to buy, and search ads capture them at a fraction of feed ad CPCs.
❌ Wrong Bidding Strategy for Objective
XHS offers multiple bidding models — oCPM, oCPC, CPE, and CPA. Choosing the wrong model for your campaign objective (awareness vs traffic vs conversion) results in inflated costs. Most brands default to oCPM for everything, even when oCPC or CPE would deliver far better results.
❌ Ad Creative That Looks Like an Ad
XHS users have extremely high sensitivity to commercial content. Polished, brand-heavy ad creatives underperform by 60-80% compared to native-looking content. The best-performing XHS ads look like organic notes — user-generated aesthetic, conversational copy, and real-life scenarios.
❌ No Conversion Tracking Setup
Without XHS pixel implementation, UTM parameters, and proper attribution, you’re spending blind. Most brands can’t tell which ad or note drove a conversion, making optimisation impossible and ROAS unmeasurable. Yet we see this basic setup missing from the majority of ad accounts we audit.
❌ No Audience Segmentation or Retargeting
XHS’s ad platform offers powerful audience tools — interest targeting, behavioural segmentation, lookalike audiences, and retargeting based on note engagement, profile visits, and shop interactions. Brands running broad untargeted campaigns waste 40-50% of their budget on irrelevant impressions.
Poorly managed XHS ads don’t just waste budget — they train the algorithm to underperform your account.
The XHS Ads Opportunity:
XHS advertising is in its “early Facebook Ads” era — low CPMs, limited competition, and a platform actively subsidising ad performance to grow its revenue. Brands that build ad expertise now are locking in acquisition costs that will multiply 3–5x as the platform matures. The window for underpriced XHS ads is closing — early movers capture the advantage.
Our XHS Performance Ads Services
Full-funnel campaign management across every XHS ad format — by certified ad specialists
Hashmeta XHS Ads
Every ad dollar tracked, optimised, and accountable — across Aurora, Chengfeng, and Spark Ads.
Aurora Feed Ads (信息流广告)
Aurora ads appear natively in the Discover feed — looking and feeling like organic notes. We create native-style ad creatives, set up interest and behavioural targeting, manage oCPM/oCPC bidding, and optimise for your specific objective: impressions, clicks, engagement, or conversions. Ideal for brand awareness, product launches, and top-of-funnel reach among XHS’s 300M users.
Chengfeng Search Ads (搜索广告)
Chengfeng ads appear in XHS search results when users actively search for products, brands, or categories. We conduct Chinese keyword research, build targeted keyword campaigns, manage CPC bids, and capture high-intent users at the point of decision. With 2.5B monthly searches and low competition, XHS search ads deliver the best cost-per-conversion of any paid channel targeting Chinese consumers.
Spark Ads (薯条推广)
Spark Ads boost your best-performing organic notes to larger audiences — and they’re the only ad format where paid spend builds organic authority. We identify top-performing notes based on save rate and engagement velocity, then amplify them with targeted paid distribution. The result: 5.2x higher engagement than standard ads because users engage with them as native content, not advertising.
Ad Creative Production
We produce ad creatives that look native to XHS — because native-looking ads outperform polished brand creative by 60–80% on the platform. Our creative team produces multiple ad variants per campaign: photo notes, video notes, and carousel formats with native Chinese copy, UGC-style aesthetics, and hook-first structures. We A/B test cover images, copy angles, and CTAs to find the winning formula.
Audience Strategy & Retargeting
We build layered audience segments using XHS’s targeting tools — interest categories, behavioural data, demographic filters, and custom audiences. We set up retargeting funnels that re-engage users who viewed your notes, visited your profile, interacted with ads, or browsed your XHS Shop. Lookalike audiences expand reach to users similar to your converters.
Conversion Tracking & ROAS Reporting
We implement end-to-end tracking: XHS pixel setup, UTM parameters, conversion event configuration, and CRM attribution integration. Every campaign is measured on real business outcomes — cost per lead, cost per acquisition, ROAS, and revenue attribution. You receive weekly performance dashboards and monthly deep-dive reports with clear recommendations for budget reallocation.
The XHS Full-Funnel Ads Framework
We don’t just run ads — we build a performance engine that moves users from discovery to purchase, with each ad format playing a specific role in the funnel.
Awareness → Consideration → Conversion → Retention
Awareness
Aurora Feed Ads
• Native-style feed placements
• Interest & behavioural targeting
• Brand video & carousel formats
• Broad reach, optimised CPM
• Branded hashtag challenges
Consideration
Spark Ads + Search
• Spark Ads boost top notes
• Chengfeng category keywords
• Product comparison content
• Social proof amplification
• Profile visit retargeting
Conversion
Search + Shop Ads
• Brand keyword bidding
• Product-tagged note ads
• XHS Shop product listings
• oCPA bid optimisation
• Direct conversion tracking
Retention
Retargeting + CRM
• Engagement retargeting
• Shop visitor remarketing
• Lookalike audience expansion
• Cross-sell & upsell campaigns
• CRM re-engagement triggers
E-Commerce & D2C Brands
ROAS-Driven Campaign Management
For brands selling products through XHS Shop, Shopify, or external e-commerce platforms. Every campaign is optimised for revenue, not vanity metrics.
Ad Strategy Includes:
- Product-tagged Spark Ads for top sellers
- Chengfeng search ads for purchase-intent keywords
- XHS Shop product listing ads
- Seasonal campaign management (618, Double 11)
- Full ROAS tracking from impression to sale
Lead Generation Brands
Cost-Per-Lead Optimisation
For service brands — clinics, education, property, travel — where the conversion is a lead, not a purchase. We optimise for qualified lead volume at target CPL.
Ad Strategy Includes:
- Aurora feed ads with lead form integration
- Search ads targeting “near me” and service keywords
- WeChat/WhatsApp lead capture flows
- Landing page A/B testing for conversion rate
- CRM attribution for lead-to-customer tracking
Brand Awareness Campaigns
Reach & Share of Voice
For brands entering China or launching new products — where the objective is maximum reach, brand recall, and share of voice among the target audience before conversion campaigns begin.
Ad Strategy Includes:
- High-reach Aurora campaigns with frequency caps
- KOL content amplification via Spark Ads
- Branded hashtag challenge sponsorship
- Category keyword ownership on search
- Brand lift measurement & recall tracking
App Install & Download Campaigns
Cost-Per-Install Optimisation
For SaaS, fintech, lifestyle apps, and gaming brands targeting Chinese user acquisition. XHS delivers high-quality installs from affluent, tech-savvy users at lower CPI than Chinese app stores.
Ad Strategy Includes:
- Feed ads with deep-link app install CTAs
- Tutorial & demo video Spark Ads
- KOC review campaigns for app social proof
- Post-install event tracking (registration, first purchase)
- Retention-focused retargeting for lapsed users
XHS Performance Ads Packages
Management fee based on ad spend tier. Ad spend goes directly to XHS — no markup, full transparency.
Launch
For brands testing XHS ads
✓ 1 ad format (Aurora OR Search)
✓ Up to 3 active campaigns
✓ Ad creative production (4/month)
✓ Basic audience targeting
✓ Bi-weekly optimisation
✓ XHS pixel setup
✓ Monthly performance report
Performance
MOST POPULAR
For brands scaling ROAS on XHS
✓ Everything in Launch, plus:
✓ All 3 ad formats (Aurora + Search + Spark)
✓ Up to 10 active campaigns
✓ Ad creative production (10/month)
✓ Advanced audience segmentation
✓ Retargeting funnel setup
✓ Weekly optimisation cycles
✓ A/B testing framework
✓ Weekly performance dashboard
Enterprise
For high-spend or multi-brand
✓ Everything in Performance, plus:
✓ Unlimited active campaigns
✓ Unlimited ad creative production
✓ Custom audience & lookalike builds
✓ CRM integration & full attribution
✓ Live streaming ad placements
✓ Dedicated ad strategist
✓ Daily optimisation cycles
✓ Real-time performance dashboard
✓ Cross-platform reporting (XHS + Meta + Google)
XHS Ads Performance Results
Real ad performance metrics from campaigns we manage across verticals.
4.8x
Average ROAS
Across all managed campaigns, our average return on ad spend is 4.8x — meaning every $1 of ad spend generates $4.80 in attributed revenue. Top-performing campaigns exceed 10x ROAS.
¥50M+
Total Ad Spend Managed
Cumulative ad budget managed across Aurora, Chengfeng, and Spark Ads for brands in beauty, F&B, travel, education, luxury, and e-commerce verticals.
62%
Lower CPA vs Meta Ads
Our XHS campaigns consistently deliver cost-per-acquisition 62% lower than Meta (Instagram/Facebook) campaigns targeting the same affluent Chinese consumer audience.
XHS Performance Ads: FAQ
Common questions about Xiaohongshu advertising and our campaign management services.
What are the different ad formats on Xiaohongshu?
XHS has three core ad formats: (1) Aurora feed ads (信息流广告) — appear natively in the Discover feed, ideal for awareness and consideration. (2) Chengfeng search ads (搜索广告) — appear in search results when users search relevant keywords, ideal for capturing high-intent traffic. (3) Spark Ads (薯条推广) — boost your existing organic notes to larger audiences, ideal for amplifying proven content. We also manage brand zone placements, pop-up screen ads, and commercial topic page sponsorships for enterprise clients.
What’s the minimum ad budget to get started on XHS?
We recommend a minimum monthly ad spend of ¥30,000 (~$5,500 SGD) to generate statistically meaningful data for optimisation. Smaller budgets can run Spark Ads (starting from ¥200 per boost) for testing. Our management fee is separate from ad spend — your media budget goes directly to XHS with no markup. For context, the same audience on Meta would require 2–3x the budget for equivalent results.
How do you measure and report on ad performance?
We track every metric that matters: impressions, CPM, clicks, CTR, CPC, engagement rate, saves, profile visits, conversions, CPA, and ROAS. For e-commerce brands, we track revenue attribution from ad impression to purchase. For lead-gen brands, we track cost-per-lead and lead-to-customer conversion. You receive weekly performance dashboards (automated) and monthly deep-dive reports (with strategic recommendations). All data is transparently accessible in the XHS ad platform — nothing is hidden.
Can overseas brands run XHS ads directly?
Yes, but with caveats. XHS’s ad platform (聚光平台) is entirely in Chinese, requires a Chinese phone number for verification, and operates on a prepaid RMB balance model. Overseas brands can either: (1) Set up an ad account through a certified XHS ad partner (like Hashmeta), or (2) Attempt direct registration (difficult without Chinese-language capability). We handle all ad account setup, funding, and management — so you never need to navigate the Chinese-language backend yourself.
Do I need organic content before running ads?
Strongly recommended. XHS users who see your ad will visit your profile before converting — if your account has minimal content and few followers, ad CPAs increase by 2–3x because users don’t trust the brand. We recommend at least 20–30 published notes and an active account before scaling ad spend. Our ideal approach is launching organic content 4–6 weeks before activating paid campaigns, building the social proof that makes ads convert.
What’s the difference between Spark Ads and Aurora Ads?
Aurora ads are traditional paid placements — you create dedicated ad content that appears in the Discover feed. Spark Ads boost your existing organic notes to larger audiences. Key difference: Spark Ads build both paid reach AND organic authority (saves, comments, and followers earned from Spark Ads stay on the note permanently). We recommend allocating 30–40% of ad budget to Spark Ads because the dual benefit makes them the most efficient format on the platform.
How quickly can I see results from XHS ads?
Immediate traffic and engagement within 24–48 hours of campaign launch. However, meaningful optimisation requires 2–3 weeks of data to identify winning audiences, creatives, and bidding strategies. By Month 2, campaigns are typically running at target CPA/ROAS. We structure the first month as a testing phase — running multiple creative variants, audience segments, and bid strategies simultaneously — then consolidating budget behind winners from Month 2 onwards.
Do you charge a percentage of ad spend or a flat fee?
Our management fee structure varies by package — Launch and Performance packages charge a percentage of ad spend (industry standard), while Enterprise is a flat monthly retainer. Ad spend goes directly to XHS with zero markup from us. We believe in transparent pricing because aligned incentives produce better results. During the initial consultation, we provide a clear fee breakdown based on your projected ad spend so there are no surprises.
Ready to Scale Profitably on XHS? — Get Your FREE Ad Account Audit
Stop overpaying for Chinese consumer attention on Meta and Google. In this 30-minute ad audit, our XHS performance specialists will review your current ad setup (or plan your first campaigns), identify wasted spend, benchmark your metrics against industry averages, and map a paid strategy across Aurora, Chengfeng, and Spark Ads. Free audit — no obligation, no sales pitch — just actionable ad intelligence.
Turn XHS Ad Spend Into Measurable Revenue — With a Certified Ad Partner
Xiaohongshu advertising is the most underpriced paid media channel targeting Chinese consumers — but only if you run it right. Our certified ad team manages full-funnel campaigns across Aurora feed ads, Chengfeng search ads, and Spark Ads to deliver measurable ROAS from 300 million high-value users.
With ¥50M+ in managed ad spend, 4.8x average ROAS, and CPAs 62% lower than Meta, we turn your XHS ad budget into predictable revenue. Contact us now and our performance ads team will provide a free audit of your current ad setup — or plan your first XHS campaigns from scratch.
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