15 MIN READMost brands are familiar with social media marketing; using social media platforms to redirect users to online or physical stores for conversions. However, the attention span of consumers t
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Well-targeted marketing campaigns can give your business the edge to cut through the noise in the advertising space.Whether it is the traditional form of marketing or its digital counterpart, the key
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Brands are now tapping on the power of vertical user-generated content for increased brand visibility and engagement.Uniqlo has partnered TikTok to launch the #UTPlayYourWorld in-app challenge, which
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Brands are clearly having a field day owning cultural moments with their marketing campaigns.Burger King has partnered with the popular Netflix show Stranger Things to present the “Upside Down Whopper
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According to reports, TikTok is planning to release segmented audience targeting which separate users into lifestyle categories and groupings like “Automotive Enthusiasts” and “Football Fans”.The addi
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Google’s new ad format — gallery ads — will now enable brands to combine search intent with an interactive visual format.This new ad format features an image and a swipeable carousel. Clicking into an
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In the next few months, Facebook Messenger will roll out a new appointment booking solution that integrates directly with business calendar systems to provide users with the most up-to-date availabili
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Instagram has made a move into the e-commerce space by adding an option to buy products shown in posts by selected brands without you leaving the app.Called “Checkout”, this new instant purchasing fea
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Instagram will now enable advertisers to boost branded content partnerships as ads.Up till now, brands have been able to work with influencers on ad campaigns to promote products through branded conte
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As of late September, Facebook has started hiding the number of ‘likes, reactions and views’ on some posts, starting with Australia. The trial is rolled out to dissuade users from excessively comparin
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Providing shoppers with the ability to review businesses that they’ve made a purchase from, Facebook’s eCommerce review tool is a game-changer that is streamlining the entire social commerce process.F
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YouTube is introducing a new augmented reality (AR) feature called AR Beauty Try-On that will change the game of beauty eCommerce, by enabling users to try on makeup virtually from the YouTube app.Des
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If there is one thing about digital marketing that remains constant, it’s 'change'. With new technologies such as Artificial Intelligence (AI), Machine Learning (ML), Virtual Reality (VR) and Augmente
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The media publishing industry in Singapore is experiencing a tsunami. Within the past 12 months, a number of local news publications (most notably Today) have announced that they will cease their prin
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The marketing landscape is ever changing, and with the rise of new platforms, tech and consumer preferences, 2019 may pose new challenges and opportunities for marketers. What are some of the emerging
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If you are reading this, you should already understand the impact of content for businesses in this digital age. Read our Beginner's Guide to Content Marketing here if you have absolutely no idea wh
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Like most Southeast Asia countries, the digital publishing era has started but for it to be a game-changer in the Philippines, it requires time. Started as early as 2011, the Philippines is slowly c
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With a population of more than 96 million, a median age of 30 years, and internet penetration standing at over 64 million, or just over 67% of the local population, Vietnam is a young and dynamic mark
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AI Marketing, Artificial Intelligence, Facebook Advertising, Google Adwords | Comments are Closed | 1
It’s no secret that Artificial Intelligence (AI) will transform the role of digital marketers in the future.While many companies are still struggling to evolve from ‘doing digital’ to ‘being digital,’
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The State of Media Publisher Landscape in ThailandThe arrival of a new digital era has caused the media publishing industry in Thailand to experience dramatic changes over the past years. The new era
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The State of Malaysian Media Publisher Landscape“The audience today do not read but BROWSE news!”This was the key takeaway that I learned from a talk conducted by a content marketing specialist two ye
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Content marketing can be considered one of the best ways to bring in leads. In fact, B2C companies that blogged 11 times a month received more than 4 times as many leads as those that only blogged 4 t
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Introduction“A Last Hurrah… And a New Beginning.” This was Jakarta Globe’s headline, on the first page of their last print edition in 2015. It followed the cessation of other print newspapers in Indon
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[View in high resolution] Singaporeans are one of the most active social media consumers in the world. The landscape of social media in Singapore is ever-changing. We have put together an infographic
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Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ul
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More than 60% of marketers reported that their strategies were more effective in increasing sales this year as compared to the year before. This only reflects how important it is to keep growing and
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What is Remarketing & How Does It Work?Simply put, Remarketing (also known as 'Retargeting') is a way for digital marketers to reconnect with potential customers who have previously engaged with y
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With more than 500 million active users on Instagram today, garnering the right attention to your visual feed on social media is going to take a little more than just choosing a fancy filter.Hootsuite
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Digital Marketing Campaigns
Lazada Singapore: 12.12 Sale Xiaohongshu Campaign Success
Lazada Singapore
Xiaomi Malaysia: Building Community Through Xiaohongshu
Xiaomi Malaysia
