We’re in the age of a content boom so much so that the rise of content marketing in recent years has given numerous journalists an opportunity to forge a new career path.Content marketing is a broad,
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Ask any marketing professional in Singapore and they will tell you that search engines, especially Google (with over 90% market share), play an important role in their customers’ path to purchas
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Hi all,It's been awhile, while I was trying to save my work earlier on Excel, something struck me and I have to write about it. I am not sure is it just me but... Why is the THREE AND A HALF INCH
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Although broadcast advertising had control over consumers’ spending for a few decades or so, it didn’t actually displace word-of-mouth marketing from its place as the holy grail of marketing.We had a
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When was the last time you went on a journey with someone through their stories?Do you remember a moment when you were able to visualise, even almost taste or smell, the scenario of a story in a conve
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Building a brand is never a straightforward or simple task. While there are general guidelines to help along the way, and basic skeletons of strategies can be fleshed out, there will always be somethi
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Early bird catches the worm. Ringing true to the adage, Starbucks was one of the earliest adapters(since 2011) of Instagram and today, it is on the No.2 spot of the Top 50 Brands on Instagram in terms
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Content marketing is a marathon, not a sprint. And in 2017 just a few months away, it’s important that we prepare for the next leg by reviewing the latest content marketing trends. From producing enti
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Facebook ads are shown based on the information that Facebook collects from your daily interaction with their app. This much everyone knows. But sometimes, Facebook shows you weird ads that you have z
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Consumers are savvier to social media marketing than ever before. Facebook giveaway contest, Instagram Photo contest, Twitter @mention - people have seen them all before.To earn their trust, you've go
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Trying to create ads on Instagram might be confusing, especially if you have no experience with Power Editor at all. (more…)
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Is your child care centre using social media to grow enrolment?If you are using social media for your child care business, are you confident that your websites are optimized for mobile and driving enr
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Have you ever done an #ootd?When was the last time you created an #epic hashtag that everyone wanted to use?Did you know that there’s a hashtag(#) in Hashmeta’s story?Hashtags may sometimes seem unnec
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Ever wonder why Neil Patel can come up with eight blog post ideas per week while you can't even finish one per fortnight? Well... me too.For most of us, our passion for content writing is comparable t
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Every 60 seconds, there are 216,000 Instagram updates, 277,000 tweets, 2,460,000 content shares on Facebook, and hundreds of thousands of other content being shared across other social networks and me
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With Chinese New Year round the corner, billions worldwide are ushering in the year of the goat with much excitement and zest. This is not without bouts of nostalgia as we reminiscence on lost memorie
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Search engine optimization is an ever-changing field. Big or small, significant or insignificant, this field is always bombarded with new revolutionary modifications and inventions.Sometimes people in
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What are the top social media trends for 2015 that businesses should be looking at?According to the search results on Buzzsumo, there are more than a dozen of write-ups on 2015 digital marketing trend
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Amassing 1000 followers on any social media network is likely to be a feat for numerous start-ups competing to be recognised by consumers in the digital world. However, the arrival of Instagram and it
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Here's a scenario: Another new social media platform is out and everyone is jumping onboard. You're tempted to as well. But, should you?Will that move be part of your public relations key success fact
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Social Media Landscape in Singapore (August 2014) from Terrence Ngu Teck KongSingaporeans are one of the most active social media consumers in the world. The landscape of social media in Singapore
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If you are thinking of using Facebook Advertising for the sole purpose of gaining Facebook Likes… stop.As small business owners, you would most likely have a limited budget set aside for marketing, an
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Do you have a solid social media marketing plan for the holidays?Are you looking for creative ideas to improve your social media marketing over the holiday season?This time of the year, most of the re
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How to craft the perfect Facebook post so that your post is reaching more people on Facebook?Can businesses succeed on Facebook with the decreased organic reach?Over the past few months, I've read art
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How do you know if your influencer marketing efforts made any impact?In the past with traditional marketing and advertising, it was almost impossible to measure how successful each initiative was sepa
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This blog post is written based on Paul M. Rand’s “Highly Recommended” book.Recommendation – the highest honour a brand can receive from their customers. Being recommended is no easy feat; a brand oft
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Your brand has most likely spent a considerable amount of time and money building your Facebook presence, but noticed none of these "likes" was converted into "pageviews".If you are running an online
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Click here for part 1 of Creating Your Own Epidemic ContentNow you’ve turned heads, grabbed eyeballs, stopped traffic and otherwise made a big splash on the Internet, what do you do with all the atten
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Digital Marketing Campaigns
Lazada Singapore: 12.12 Sale Xiaohongshu Campaign Success
Lazada Singapore
Xiaomi Malaysia: Building Community Through Xiaohongshu
Xiaomi Malaysia
