Social Media Landscape in Singapore (2019)

Singaporeans are one of the most active social media consumers in the world.  The landscape of social media in Singapore is ever-changing. We have put together an infographic about social media in Singapore (usage statistics) to help you in planning your social media strategy and selecting the right platform available at the right time to achieve the greatest strategic impact for your business.

Social Media is here to stay and we can expect social media to continue evolving. By following up closely with these trends, you can actually peek into the future to see what are the up-and-coming social media platforms and how you can tap on them for brand building and marketing.

As the total population in Singapore continue to increase to about 5.638 million (Statistics Singapore), the number of internet users also increase rapidly over the years. Out of 4.59 million of the Singaporeans who are internet users (from Statista), 3.3 million of them are active mobile social media users (from eMarketer, 2018). The penetration rate for social media and social network users is 85% (from Facebook) and 62.58% (from Statista) respectively (2018).

The demographic breakdown of internet users:

• Under 25 years: 96%
• 25 – 34 years: 97%
• 35 – 44 years: 98%
• 45 – 54 years: 90%

Over 55 years: 82% (from consumerbarometer, 2018)