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Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action. ~ Content Marketing Institute Content Marketing means creating and sharing valuable content to attract and convert prospects into customers, and customers intoRead more

More than 60% of marketers reported that their strategies were more effective in increasing sales this year as compared to the year before. This only reflects how important it is to keep growing and adapting to the evolving digital landscape. Ultimately, a number of factors contribute to any content marketing strategy’s success. This includes producingRead more

What is Remarketing & How Does It Work? Simply put, Remarketing (also known as ‘Retargeting’) is a way for digital marketers to reconnect with potential customers who have previously engaged with your brand in a meaningful way, but did not convert into a customer (e.g. made a purchase, etc). There are 2 main types: static andRead more

With more than 500 million active users on Instagram today, garnering the right attention to your visual feed on social media is going to take a little more than just choosing a fancy filter. Hootsuite’s ‘Digital in 2017’ survey revealed that more than half of the world’s population now uses the Internet. Narrowing down toRead more

We’re in the age of a content boom so much so that the rise of content marketing in recent years has given numerous journalists an opportunity to forge a new career path. Content marketing is a broad, umbrella term that encompasses many forms of online content – blog posts, infographics, social media posts, photo essaysRead more

  Ask any marketing professional in Singapore and they will tell you that search engines, especially Google (with over 90% market share), play an important role in their customers’ path to purchase. The use of search engine in what Google deems as the ‘zero moments of truth’ has become so widespread that all it takesRead more

Hi all, It’s been awhile, while I was trying to save my work earlier on Excel, something struck me and I have to write about it. I am not sure is it just me but…   Why is the THREE AND A HALF INCH FLOPPY DISK still being used as a Save icon? Did youRead more

Although broadcast advertising had control over consumers’ spending for a few decades or so, it didn’t actually displace word-of-mouth marketing from its place as the holy grail of marketing. We had a short period where advertising conquered all things marketing and determined if a product is destined to be sold in millions or not. ButRead more

When was the last time you went on a journey with someone through their stories? Do you remember a moment when you were able to visualise, even almost taste or smell, the scenario of a story in a conversation? What about the time when you could feel the joy or sorrow of the other personRead more

Building a brand is never a straightforward or simple task. While there are general guidelines to help along the way, and basic skeletons of strategies can be fleshed out, there will always be something that could have been done better or something that needed more attention.   Take Care of The Essentials Though there areRead more