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Early bird catches the worm. Ringing true to the adage, Starbucks was one of the earliest adapters(since 2011) of Instagram and today, it is on the No.2 spot of the Top 50 Brands on Instagram in terms of the number of account followers and [branded] hashtags according to Totems. They have a staggering 2.8 millionRead more

Content marketing is a marathon, not a sprint. And in 2017 just a few months away, it’s important that we prepare for the next leg by reviewing the latest content marketing trends. From producing enticing video content to exploring new ways to publish, here are five trends that you need to know so that youRead more

Facebook ads are shown based on the information that Facebook collects from your daily interaction with their app. This much everyone knows. But sometimes, Facebook shows you weird ads that you have zero interests in, and you probably just shrugged it off, thinking that you can’t possibly have control over what type of ads youRead more

Consumers are savvier to social media marketing than ever before. Facebook giveaway contest, Instagram Photo contest, Twitter @mention – people have seen them all before. To earn their trust, you’ve got to think out of the box and be remarkable. In this article, we’ll share 5 remarkable social media lead generation ideas to help youRead more

Trying to create ads on Instagram might be confusing, especially if you have no experience with Power Editor at all.Read more

Is your child care centre using social media to grow enrolment? If you are using social media for your child care business, are you confident that your websites are optimized for mobile and driving enrolment to your door? According to The Early Childhood Development Agency (ECDA), by the end of 2015, there are a totalRead more

Have you ever done an #ootd? When was the last time you created an #epic hashtag that everyone wanted to use? Did you know that there’s a hashtag(#) in Hashmeta’s story? Hashtags may sometimes seem unnecessary especially when marketers are overusing it for every single word in a simple sentence. However, they extremely useful inRead more

Ever wonder why Neil Patel can come up with eight blog post ideas per week while you can’t even finish one per fortnight? Well… me too. For most of us, our passion for content writing is comparable to fireworks — it burns brightly and fiercely in the initial stage of passion, and quickly fizzles outRead more

Every 60 seconds, there are 216,000 Instagram updates, 277,000 tweets, 2,460,000 content shares on Facebook, and hundreds of thousands of other content being shared across other social networks and messaging app. So how are you going to get your readers to read the article you took hours to research, write and edit? Headlines. And itRead more

With Chinese New Year round the corner, billions worldwide are ushering in the year of the goat with much excitement and zest. This is not without bouts of nostalgia as we reminiscence on lost memories, childhood and the importance of familial ties. These sentiments are visually captured with the help of marketing giants from AppleRead more