Blog

Native Ads might just be the next big thing… the bomb-dot-com in social media marketing in 2014. While most companies and agencies are just testing waters, the Tex-Mex giant Taco Bell has already proved that it is a success when used the right way. So, what are Native Ads? They are a type of advertisingRead more

Wondering if you should focus on Facebook or LinkedIn, or put more effort into tweeting? Consumers are now more informed, connected, and empowered than ever. What kind of opportunities does this create for B2B marketers? Mike Stelzner over at Social Media Examiner has published the 6th Annual Social Media Marketing Industry Report not too longRead more

Does your company focus on inbound or outbound marketing techniques? Are outbound marketing strategies still effective? Many people think that outbound marketing techniques are getting less and less effective over time. When it comes to marketing measurement and optimization, there is always room for improvement. In this article, I’ll show you how to do theRead more

What is a local citation for local SEO? Why are local citations important for your business? If you are a small business owner in Singapore, especially one that focuses on providing services to local customers such as blog shop, fitness training and tuition, you probably want your brand to be mentioned by as many peopleRead more

How to improve your LinkedIn Profile? Are you taking advantage of some of LinkedIn’s special features? In this article, you’ll discover how to optimize and boost your LinkedIn Profile. As of last year, LinkedIn, with over 259 million users, has become the world’s largest professional social media site. If only due to sheer scale, the advantagesRead more

What’s new on Instagram 6.0? The photo-sharing service announced 10 new editing tools for both iOS and Android. And here’s the top three highlights that I’ll be covering in this article.   What’s New? Instagram is arguably the most popular image sharing platform, where you can edit photos in-app and share them. However, their filters haveRead more

What is the best SEO practice when it comes to pagination? When a site grows beyond a few dozen pages, listing all the links on a single page of results can make it far too lengthy and cause long load times. User experience and website usability are not the main reasons pagination exists. Google recommendsRead more

Do you use Instagram for your business? Are you wondering how you can grow an Instagram following and get the most out of your Instagram profile? Instagram, a photo and video sharing platform, has been propelled into the centre of attention after its acquisition by Facebook for a cool billion. Coupled with the fact thatRead more

Things are getting interesting with Instagram announcing its jump onto the social media marketing bandwagon late last year. Traditional social media powerhouses like Facebook and Twitter have been the all-time favoured platforms for marketers with many companies devoting large budgets to pages of paid advertisements online. Previously unheard of, sponsored posts will now be made availableRead more

Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram’s potential to create campaigns to engage with their audiences. There are a few reasons why this is the case: Instagram’s disabling of URLs on users’ posts heavily crippled its ability to drive direct traffic from Instagram.Read more