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Long tail keywords are major traffic contributors to most websites. Easily 20% to 50% of all the queries on the Web are in a long tail. The number of monthly searches ranges from 10 to 50 in this category. But that’s not all as this is an ever-growing category with new long tail searches, thatRead more

Source: Bloom Worldwide Above is a short introduction to social media in the financial industry. 92% of the brands interviewed believed that social media can help them. But the issue here is that 46% still didn’t really understand how they can use social media to their advantage. Company-wide education is important as the potential ofRead more

Link building is an essential component of Search Engine Optimization (SEO). If you take a look at the periodic table of SEO Success Factor created by searchengineland, you will notice that under off-the-page SEO Section, Links and Trust(Authority) takes up more than 35% of Off-Page SEO Success!   It is a crucial process that allRead more

Source: Awareness   Social Media Marketing has become an integral part of many companies marketing strategies. But many of these companies are struggling to define clear objectives for their social activity and how to measure success appropriately. The ever-changing social media landscape has made the measuring of social marketing even more challenging. Two years ago,Read more

Source: Lab42   Advertising is salesmanship on paper – John E. Kennedy This simple definition of advertisement ruled how business market their products for decades… until the emergence of social media. Today social media slowly takes over how individual brands and businesses’ marketing strategy, and it’s no longer so much about salesmanship; but more aboutRead more

There ain’t no such thing as free lunch. Many marketers see the organic reach of their posts on Facebook Business page drop off. Without paid reach (via suggested posts), brands can expect to see their reach decline over time. The above chart from Statista shows that the organic reach of brands’ posts is decreasing, andRead more

Image courtesy of Olapic   Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments inRead more

In the eyes of Facebook, is there a “right way” to build a page? Why did you start a Facebook Page? Are you trying to increase the number of “Likes” on your Facebook page and converting them into sales? Businesses often have different reasons for having Facebook pages. Some hopes to gain sales leads. SomeRead more

The above blogging 101 infographics from mylifescoop show the basic steps needed to kick-start your blogging journey! Although many people started off with all these enthusiasms about blogging and aim to blog every other day, this passion usually fizzled out after a while when they realise how challenging it is to blog consistently.   ProblemsRead more

How to turn Facebook Likes into customers? Facebook Commerce – Sell on Facebook How to create value for customers and grow online sales using Facebook? The underlying goal of every sales process is to create value for customers. Creating value is the only reason any business should exist. If a business isn’t creating value andRead more