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Today’s marketplace is no longer receptive to the traditional marketing strategies that worked in the past. Thanks to the burgeoning of the Internet, marketing has evolved tremendously over the years. Outbound marketing tactics are getting less and less effective over time.  Inbound Marketing is one of the up-and-coming marketing buzz words in the digital world. There hasRead more

I believe many of you designers have read this article back in 2010 on the Lost Cat Design Poster. It is hilarious, isn’t it? If you have look through the proposals that the designer had sent, you probably thought, a few of the posters actually look quite good. However, we have to bear in mindRead more

Credits – Techncom.net Perhaps it is the nature of my marketing profession, but I have long been fascinated by how one tweet can attract a swarm of clicks and retweets while another remained ignored. This fascination motivated me to do some research and analytics on “the most viral tweet — of all time.” My firstRead more

“How can a company with a few employees and a limited marketing budget get its presence out there on Social Media?” Social media has gone mainstream. Everyone knows Facebook, especially with its IPO, even my mother-in-law owns a Facebook account now. From a business perspective, it represents an unprecedented marketing opportunity that transcends traditional middlemenRead more

A few may say it’s worth it. However, many are hesitant. Having spoken to many of my clients about the ways and benefits of social media marketing, I have come to realize many of them have this built in fear/uncertainty in them. Mainly the fear of throwing the cash in and not seeing any returns.Read more

You’ve seen the jaw-dropping figures – 955 million monthly active users. In spite of the recent hoo-ha of 80 million potential fake users and tumbled share prices, this number is still relatively impactful. Facebook’s social network domination may frequently get challenged by emerging social media platforms like Google+, Pinterest and LinkedIn, but the facts remain. With approximately 1 billionRead more

Hi all, Before I start on my first post, here’s a little introduction. My name is Monica and I am the Visual Marketing Strategist for Hashmeta. My job, I design web pages and mobile apps, currently I have a new role that is to help company market their products/services. This first blog post I wantedRead more