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15 MIN READ Most brands are familiar with social media marketing; using social media platforms to redirect users to online or physical stores for conversions. However, the attention span of consumers today is continuously reducing. With the need for a more streamlined customer purchasing journey, social commerce is the emerging trend that is here toRead more

Well-targeted marketing campaigns can give your business the edge to cut through the noise in the advertising space. Whether it is the traditional form of marketing or its digital counterpart, the key elements of every successful marketing campaign remains the same – the 7Ps in marketing (yes, I know you might have been expecting 4PsRead more

Brands are now tapping on the power of vertical user-generated content for increased brand visibility and engagement. Uniqlo has partnered TikTok to launch the #UTPlayYourWorld in-app challenge, which invites users to wear their favourite Uniqlo t-shirts, dance to the song #UTPlayYourWorld and upload a video of themselves on TikTok. With over 500 million users globally,Read more

Brands are clearly having a field day owning cultural moments with their marketing campaigns. Burger King has partnered with the popular Netflix show Stranger Things to present the “Upside Down Whopper”, which will be made available in major US cities. According to media reports, this will be coupled with the ability to purchase Stranger ThingsRead more

According to reports, TikTok is planning to release segmented audience targeting which separate users into lifestyle categories and groupings like “Automotive Enthusiasts” and “Football Fans”. The addition would mark the next stage in TikTok’s rapid expansion. Virtually unknown in Western markets till last year, TikTok has now been downloaded over a billion times, with 663Read more

Google’s new ad format — gallery ads — will now enable brands to combine search intent with an interactive visual format. This new ad format features an image and a swipeable carousel. Clicking into any one image also expands the gallery into a vertical view that users can swipe down. This ad format has beenRead more

In the next few months, Facebook Messenger will roll out a new appointment booking solution that integrates directly with business calendar systems to provide users with the most up-to-date availability information. This new interface will streamline the appointment booking process, so that advertisers can now arrange or reschedule appointments with less back-and-forth communication with users.Read more

Instagram has made a move into the e-commerce space by adding an option to buy products shown in posts by selected brands without you leaving the app. Called “Checkout”, this new instant purchasing feature combines the social space and e-commerce, and has launched in a beta version of the app in the US with aRead more

Instagram will now enable advertisers to boost branded content partnerships as ads. Up till now, brands have been able to work with influencers on ad campaigns to promote products through branded content, but those posts would only reach the followers of said influencer. Branded content ads will enable advertisers to promote these Instagram posts justRead more

As of late September, Facebook has started hiding the number of ‘likes, reactions and views’ on some posts, starting with Australia. The trial is rolled out to dissuade users from excessively comparing themselves with others, exercising self-censorship, and in the worst case scenario for FB – deleting posts that are not getting enough ‘likes’ andRead more