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Providing shoppers with the ability to review businesses that they’ve made a purchase from, Facebook’s eCommerce review tool is a game-changer that is streamlining the entire social commerce process. From browsing the news feed and getting exposed to brands through ads, to reading reviews written by past shoppers for a better understanding of a brand’sRead more

YouTube is introducing a new augmented reality (AR) feature called AR Beauty Try-On that will change the game of beauty eCommerce, by enabling users to try on makeup virtually from the YouTube app. Designed for a split-screen experience, this feature will have a YouTube makeup review or tutorial video playing at the top of theRead more

With new technologies such as Artificial Intelligence (AI), Machine Learning (ML), Virtual Reality (VR) and Augmented Reality (AR), marketing is getting more complicated and marketers are perpetually chasing after these new ‘shiny’ objects.

The media publishing industry in Singapore is experiencing a tsunami. Within the past 12 months, a number of local news publications (most notably Today) have announced that they will cease their print editions. However, this does not mean they are now out of print. Many traditional publications continue to exist, on our screens. In MayRead more

The marketing landscape is ever changing, and with the rise of new platforms, tech and consumer preferences, 2019 may pose new challenges and opportunities for marketers. What are some of the emerging trends on social media in 2019, and how will this impact your marketing strategy? Read on to find out more. The Rise ofRead more

If you are reading this, you should already understand the impact of content for businesses in this digital age. Read our Beginner’s Guide to Content Marketing here if you have absolutely no idea what we are talking about.Read more

Like most Southeast Asia countries, the digital publishing era has started but for it to be a game-changer in the Philippines, it requires time. Started as early as 2011, the Philippines is slowly climbing the game by allowing more publisher to go digital.Read more

With a population of more than 96 million, a median age of 30 years, and internet penetration standing at over 64 million, or just over 67% of the local population, Vietnam is a young and dynamic market representing a huge commercial opportunity for brands and marketers. Vietnam digital trends emerge fast in this exciting consumerRead more

It’s no secret that Artificial Intelligence (AI) will transform the role of digital marketers in the future. While many companies are still struggling to evolve from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and AI.

The State of Media Publisher Landscape in Thailand The arrival of a new digital era has caused the media publishing industry in Thailand to experience dramatic changes over the past years. The new era does not only involve the shift from print media to online media but also challenges the publishers to adapt to differentRead more