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Hi all, It’s been awhile, while I was trying to save my work earlier on Excel, something struck me and I have to write about it. I am not sure is it just me but…   Why is the THREE AND A HALF INCH FLOPPY DISK still being used as a Save icon? Did youRead more

Although broadcast advertising had control over consumers’ spending for a few decades or so, it didn’t actually displace word-of-mouth marketing from its place as the holy grail of marketing. We had a short period where advertising conquered all things marketing and determined if a product is destined to be sold in millions or not. ButRead more

When was the last time you went on a journey with someone through their stories? Do you remember a moment when you were able to visualise, even almost taste or smell, the scenario of a story in a conversation? What about the time when you could feel the joy or sorrow of the other personRead more

Building a brand is never a straightforward or simple task. While there are general guidelines to help along the way, and basic skeletons of strategies can be fleshed out, there will always be something that could have been done better or something that needed more attention.   Take Care of The Essentials Though there areRead more

Early bird catches the worm. Ringing true to the adage, Starbucks was one of the earliest adapters(since 2011) of Instagram and today, it is on the No.2 spot of the Top 50 Brands on Instagram in terms of the number of account followers and [branded] hashtags according to Totems. They have a staggering 2.8 millionRead more

Content marketing is a marathon, not a sprint. And in 2017 just a few months away, it’s important that we prepare for the next leg by reviewing the latest content marketing trends. From producing enticing video content to exploring new ways to publish, here are five trends that you need to know so that youRead more

Facebook ads are shown based on the information that Facebook collects from your daily interaction with their app. This much everyone knows. But sometimes, Facebook shows you weird ads that you have zero interests in, and you probably just shrugged it off, thinking that you can’t possibly have control over what type of ads youRead more

Consumers are savvier to social media marketing than ever before. Facebook giveaway contest, Instagram Photo contest, Twitter @mention – people have seen them all before. To earn their trust, you’ve got to think out of the box and be remarkable. In this article, we’ll share 5 remarkable social media lead generation ideas to help youRead more

Trying to create ads on Instagram might be confusing, especially if you have no experience with Power Editor at all.Read more

Is your child care centre using social media to grow enrolment? If you are using social media for your child care business, are you confident that your websites are optimized for mobile and driving enrolment to your door? According to The Early Childhood Development Agency (ECDA), by the end of 2015, there are a totalRead more