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Do you have a solid social media marketing plan for the holidays? Are you looking for creative ideas to improve your social media marketing over the holiday season? This time of the year, most of the retail world is focusing its promotional efforts on Black Friday deals, Cyber Monday mania, and the weekend in between.Read more

How to craft the perfect Facebook post so that your post is reaching more people on Facebook? Can businesses succeed on Facebook with the decreased organic reach? Over the past few months, I’ve read articles and updates from different sources about declines in organic reach (how many people you can reach for free) for FacebookRead more

How do you know if your influencer marketing efforts made any impact? In the past with traditional marketing and advertising, it was almost impossible to measure how successful each initiative was separate. If an organisation sent out 10,000 flyers, how would you know how many of them are read by your audience? Moreover, if youRead more

This blog post is written based on Paul M. Rand’s “Highly Recommended” book. Recommendation – the highest honour a brand can receive from their customers. Being recommended is no easy feat; a brand often has to be flawless in all areas: customer service, product quality, and after-sales services in order to become recommended. Recommendation usedRead more

Your brand has most likely spent a considerable amount of time and money building your Facebook presence, but noticed none of these “likes” was converted into “pageviews”. If you are running an online business, it’s all about attracting the right customers to your website and converting these traffic (readers or email subscribers) to buyers. LackRead more

Click here for part 1 of Creating Your Own Epidemic Content Now you’ve turned heads, grabbed eyeballs, stopped traffic and otherwise made a big splash on the Internet, what do you do with all the attention? After going all out to grab that initial spurt of attention, the next challenge lies in not falling intoRead more

Massive social-media following, subject-matter expertise, personality, content authority, publishing power and thought leadership are the keywords you can associate with the top influencers in your niche. As a business, you need a working formula for capitalizing on their relevance, resonance, and reach. From identifying and ranking them to winning their trust, leveraging and tracking theirRead more

Social media is a great tool for brands to engage in influencer marketing. If you are running social media marketing campaign, an Influencer campaign should be a part of your social media engagement strategy. Everyone defines an Influencer differently. By and large, an Influencer is someone who has the authority and power to direct andRead more

Imitation is the sincerest form of flattery. But what does that mean in the day and age of Instagram? With over 200 million active users and 1.6 billion likes added each day, Instagram is paving ways for brands to carve up creative and gripping content to interact with their fans. Many brands, both big andRead more

What does Korean hit song Gangnam Style, the Harlem Shake, the ALS Ice Bucket Challenge and countless cats and babies have in common?     Well, you hit the nail on the head. The whole world loves them, and they’ve all once been the subject of content that went viral and took over the WorldRead more