The 2025 AI SEO Strategy
Key Statistics
Tracking & Monitoring
Beginner Level: Google Search Console
- 1,000+ query insights
- See clicks, CTR, position
- Free + easy to set up
Pro Level: Position Tracking Tools
- Daily keyword updates
- Competitor rank monitoring
- AI visibility tracking
- Custom alerts for gains/losses
Tools To Try
Content Optimisation
Research Phase
- Analyse top 10 ranking pages
- Spot missing data or formats
- Cover topics in greater depth
- Add visuals where rivals don't
E-E-A-T In Action
- Interview experts
- Share first-hand experience
- Publish original research
- Reference trusted sources
Search Intent Matching
Tools To Try
Technical & Growth
Strategic Content Refresh
- Updates stats and references
- Replace old screenshots
- Improve scannability + flow
- Add FAQ blocks for AI engines
Link Building That Matters
- Focus on quality over volume
- Target industry publications
- Use partner or supplier sites
- Publish research + tools as assets
Technical Foundation
- Optimise for page speed
- Ensure mobile-friendly design
- Audit and fix internal links
- Add schema markup
Tools To Try
The 2025 Ranking Formula
The CITE Framework™
Our proprietary methodology for AI search dominance:
Frequently Asked Questions
Why does AI pull most content from top-ranking pages?
AI systems use ranking as a proxy for quality and authority. seoClarity found 97% of AI Overviews cite pages from the top 20 organic results. Pages ranking in Google's top 10 have passed Google's quality filters—well-structured, authoritative, and relevant. Perplexity cites 82% from Google Top 10 specifically. Ranking first gives AI systems confidence in your accuracy.
How do I balance traditional SEO with AI optimisation?
They're complementary. Traditional SEO (rankings, backlinks, technical health) gets you into positions AI preferentially cites. AI optimisation (40-60 word direct answers, schema markup, FAQ formats) makes content extractable. The 97% correlation proves traditional SEO directly impacts AI visibility. Do both: rank first, then make content AI-friendly with clear structure.
What's the most important content optimisation for 2025?
Search intent matching. Every piece should clearly match one intent type: informational (how-to guides), navigational (brand pages), commercial (comparisons), or transactional (landing pages). seoClarity found 88% of AI Overviews appear for informational queries—but only 8.9% for transactional. Audit top pages and ensure intent alignment before optimising.
How often should I refresh existing content?
High-performing pages: quarterly. Update statistics, replace outdated screenshots, improve scannability, add FAQ blocks. Perplexity and Gemini heavily weight "last updated" dates—fresh content sees up to 2x more citations. Content not updated in 12+ months loses both traditional rankings and AI citations to fresher competitors. Set calendar reminders.
Which tracking tools should I start with?
Start free: Google Search Console gives 1,000+ query insights. Add position tracking (Ahrefs, Semrush, STAT) for daily keyword monitoring. For AI visibility specifically, Peec AI, Otterly, or Hashmeta AI track citations across ChatGPT, Perplexity, and Gemini. Run monthly manual audits—ask AI platforms questions about your industry and check if you're cited.
What E-E-A-T signals should I add for 2025?
Interview experts and include their quotes with credentials. Share first-hand experience (case studies, original research). Publish proprietary data—content with statistics gets 30-40% more AI citations. Reference trusted sources with outbound links. Add author bios with expertise indicators. ChatGPT specifically weighs domain rating, while Perplexity prioritises academic and news sources.