The AI Search Journey
To make your brand visible inside AI answers.
Foundation
AI Search Foundations
Understand how generative engines retrieve and summarise information. ChatGPT, Perplexity, Gemini — they cite trusted sources, not rank links.
Authority
Entity & Consistency Layer
Train AI to recognise your brand as an authority. Maintain consistent tone, topics, and brand mentions everywhere.
Visibility
AI Visibility Tracking
Measure how often AI engines mention or cite you. Use tools to track visibility and iterate continuously.
Key GEO Growth Tips
Frequently Asked Questions
What is the AI Search Journey?
The AI Search Journey is a 3-tier framework for building brand visibility in AI-generated answers. It progresses from Laying the Foundation (understanding AI, structuring content, GEO basics), to Building Authority (entity recognition, multimodal presence, retrieval-ready data), to Scaling Visibility (tracking, human+AI content, adaptive strategy).
Why is it structured as a pyramid?
Each tier builds on the previous. Without foundational structure, AI can't parse your content. Without authority signals, AI won't trust your brand enough to cite consistently. Without these in place, visibility tracking is premature. The pyramid represents dependencies—skip a level and higher levels fail.
What does "retrieval-ready data" mean?
It means structuring your brand information so AI systems can access and process it. This includes well-formatted PDFs, tagged knowledge bases, Notion pages with clear structure, FAQs, and data sheets. The more organized your information, the easier for AI to retrieve and cite it accurately.
Why does multimodal content matter for AI?
AI systems increasingly process multiple content types—text, images, video transcripts, audio. Multimodal presence creates more touchpoints for AI to encounter and understand your brand. An infographic, a podcast transcript, and a video description all reinforce your brand's expertise from different angles.
What's "thinking in prompts" vs keywords?
Keywords are how people search Google: "best CRM software." Prompts are how people ask AI: "What CRM would you recommend for a 10-person startup focused on outbound sales?" Prompts are conversational, contextual, and specific. Content optimised for prompts addresses the full question, not just the keywords.
How do I track AI visibility?
Query AI tools with your key brand terms and industry questions monthly. Note when you're mentioned, how accurately, and in what context. Tools like Otterly.AI automate this. Track trends over time—are you appearing more often? Are competitors overtaking you? Use this data to refine content strategy.
What is "adaptive SEO intelligence"?
AI models change frequently—new training data, different capabilities, evolving preferences. Adaptive SEO intelligence means continuously testing how AI responds to your content, monitoring for changes, and adjusting strategy accordingly. What works today may need refinement next quarter.
How long does the full journey take?
Tier 1 (Foundation) takes 1-2 months to implement properly. Tier 2 (Authority) takes 3-6 months as you build entity presence and multimodal content. Tier 3 (Scaling) is ongoing. Most brands see initial AI visibility improvements within 2-3 months, with compounding results as they build higher tiers.
Ready to Dominate AI Search Results?
Our SEO agency specializes in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies that get your brand cited by ChatGPT, Perplexity, and Google AI Overviews. We combine traditional SEO expertise with cutting-edge AI visibility tactics.