AI-Visibility Strategy Funnel
In the age of AI search, visibility is engineered, not earned.
The 5-Stage AI-Visibility Funnel
Key Focus:
Identify what users are asking across AI engines and map visibility opportunities.
Prompt-intent targeting foundation
Tactics:
- Track real-time LLM query trends
- Discover high-frequency prompts surfaced in LLMs
- Map queries to funnel stages, personas, and buying intent
Key Focus:
Analyze how AI platforms generate responses and where your brand is (or isn't) mentioned.
Strategic visibility insights from AI-generated content
Tactics:
- Analyze prompts and responses in ChatGPT, Google AI Overviews, etc.
- Extract insights from citation patterns and tone
- Identify competitor mentions, sentiment signals, and content gaps
Key Focus:
Create content formats LLMs are more likely to retrieve and cite.
LLM-optimized, high-context content assets
Tactics:
- Share case studies, expert-led tutorials, and data-backed content
- Use structured formats (TL;DRs, schema, tables)
- Add brand mentions and expert attribution (e.g., author name + role)
Key Focus:
Shape how LLMs interpret your brand by influencing where they gather information from.
Proactive reputation shaping through external content
Tactics:
- Publish new content on high-authority, AI-referenced platforms
- Prioritize channels where AI engines pull citations
- Build net-new context rather than trying to edit legacy sources
Key Focus:
Identify what users are asking across AI engines and map visibility opportunities.
AI visibility = the new marketing KPI
Tactics:
- Monitor branded and unbranded mentions across AI engines
- Track visibility trends and share of voice
- Use dashboards for benchmarking and performance insights
The AI-Visibility Journey
Frequently Asked Questions
What is the AI-Visibility Strategy Funnel?
The AI-Visibility Strategy Funnel is a 5-stage framework for systematically engineering your brand's visibility in AI systems like ChatGPT, Perplexity, and Google AI Overviews. Unlike traditional SEO which focuses on ranking, this funnel focuses on being cited and recommended by AI when users ask questions in your domain.
Why is prompt discovery the first stage?
Prompt discovery is foundational because you need to understand what users are actually asking AI systems before you can optimize for visibility. Unlike keyword research for traditional search, prompt discovery reveals the natural language questions, contexts, and intents that trigger AI responses in your category.
How do you measure AI visibility?
AI visibility is measured through brand mention tracking across AI platforms, share of voice in AI responses for key prompts, citation frequency, sentiment analysis of AI mentions, and trend tracking over time. Tools like Otterly and Peec AI help automate this monitoring.
What makes content "LLM-optimized"?
LLM-optimized content is structured for AI retrieval and citation: clear hierarchies, quotable facts and statistics, expert attribution, structured formats (tables, TL;DRs, schema markup), and comprehensive topic coverage. The content should answer questions directly and provide context AI can extract and cite.
How does context creation work?
Context creation means strategically publishing content on platforms that AI systems reference—Wikipedia, Reddit, high-authority publications, and industry directories. You're shaping what AI learns about your brand by creating new positive context rather than trying to edit existing sources.
How long does it take to see AI visibility results?
Initial visibility improvements can appear within 2-4 weeks for content optimization. Building meaningful AI presence typically takes 3-6 months of systematic work across all funnel stages. Context creation and authority building are longer-term investments showing results over 6-12 months.
Ready to Dominate AI Search Results?
Our SEO agency specializes in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies that get your brand cited by ChatGPT, Perplexity, and Google AI Overviews. We combine traditional SEO expertise with cutting-edge AI visibility tactics.