Daily Searches By Platform
Where to focus your attention in 2025...
Data: Google confirmed 5T+ queries/year (Mar 2025). ChatGPT reached 1B/week searches in under 1 year (DuckDuckGo took 13 years for same milestone).
Google Still Dominates
With 13.7B daily searches, Google remains the primary search destination. Traditional SEO fundamentals still matter for the majority of search traffic.
ChatGPT's Rapid Growth
At 2.5B daily queries, ChatGPT now handles more queries than Bing. AI search is no longer a niche—it's a major traffic channel requiring dedicated optimisation.
Perplexity's Emergence
Though smaller at 30M daily searches, Perplexity users are often high-intent researchers. Quality over quantity—these users convert well.
Multi-Platform Strategy
Don't put all eggs in one basket. Optimise for Google (volume), ChatGPT (growth), and Perplexity (quality traffic) for comprehensive visibility.
The CITE Framework™
Optimize across all platforms with our proprietary methodology:
Frequently Asked Questions
What does Google's 5 trillion queries per year mean?
In March 2025, Google confirmed it now processes over 5 trillion queries annually—a 150% increase from the previously reported 2 trillion (2016). That's about 13.7 billion daily. Despite AI competition, Google's absolute volume continues growing. Traditional SEO isn't dying—the pie is getting bigger, but new competitors are taking slices.
How significant is ChatGPT reaching 1 billion searches per week?
ChatGPT reached 1 billion weekly searches in under 1 year since launching ChatGPT Search. For context, DuckDuckGo needed 13 years (2008-2021) to reach the same milestone. ChatGPT commands 78% of all AI referral traffic—it's the undisputed leader in AI search. If you're not visible in ChatGPT, you're missing the fastest-growing search channel.
Why has Google's market share dropped below 90%?
Statcounter's April 2025 data shows Google's global share dipped below 90% for the first time, with Bing at 4%, Yandex at 2.49%, Yahoo at 1.33%, and AI tools gaining. ChatGPT now commands 9% of digital queries—significant for a platform that emerged recently. The shift is toward conversational, AI-native search experiences.
Is Perplexity's 900M monthly searches worth optimizing for?
Yes—Perplexity holds 15.1% of AI referral traffic (second only to ChatGPT). At ~30M daily queries, it's smaller than traditional engines, but Perplexity users are high-intent researchers making purchasing decisions. They use it for in-depth research, not casual browsing. Quality over quantity—these users convert at higher rates.
How should I allocate SEO resources across platforms in 2025?
Recommended split: 60% traditional Google SEO (still 13.7B daily searches), 30% AI optimization (ChatGPT at 78% of AI referrals, plus Perplexity at 15%), 10% Bing/emerging platforms. Google rankings correlate with AI citations—67% of AI Overview content comes from top-ranking pages. Strong SEO fundamentals benefit all platforms.
What does Gemini's 6.4% AI referral share tell us?
Google's Gemini holds 6.4% of AI referral traffic—a distant third behind ChatGPT (78%) and Perplexity (15%). Despite Google's dominance in traditional search, they're not leading AI-native search. This creates an opportunity: optimize for ChatGPT/Perplexity now while Google figures out its AI strategy. Early movers in GEO will have competitive advantage.
Ready to Dominate AI Search Results?
Our SEO agency specializes in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies that get your brand cited by ChatGPT, Perplexity, and Google AI Overviews. We combine traditional SEO expertise with cutting-edge AI visibility tactics.