How To Get ChatGPT To Recommend Your Brand
Understanding the AI recommendation pipeline
System Setup
Parse the query
Large Language Model (LLM)
Instruction Layer
(Choose processing route)
Reasoning Boost
Advanced Thinking Models
Retrieval Layer
Retrieval Agent A
Public web:
(Ensure it's crawlable & visible)
Retrieval Agent B
Search engines:
(Optimise for both search & AI pull)
The CITE Framework™
Get recommended by ChatGPT using our proprietary methodology:
Frequently Asked Questions
How does ChatGPT decide which brands to recommend?
ChatGPT's recommendation process involves multiple layers: parsing user intent, retrieving relevant information from training data and real-time web searches, and synthesising an answer. Brands that appear frequently in authoritative sources, have positive mentions across platforms (Reddit, Quora, reviews), and provide structured, extractable information are more likely to be recommended.
What are the two retrieval agents in this diagram?
Retrieval Agent A pulls from the public web—blogs, news sites, and social posts that are crawlable. Retrieval Agent B searches through search engines and platforms like Reddit, Google, Bing, Quora, and LinkedIn. To maximise visibility, your brand needs presence on both: owned content (blogs) AND platform presence (community discussions, reviews).
Does ChatGPT have memory that affects recommendations?
Yes. ChatGPT uses both short-term memory (current conversation context) and long-term memory (user preferences stored across sessions). If a user has interacted positively with your brand before, ChatGPT may factor that in. More importantly, frequent positive mentions in training data create "memory" at the model level—consistent authority builds recommendation likelihood.
How do I ensure my content is crawlable by ChatGPT?
Check your robots.txt file and ensure OAI-SearchBot, GPTBot, and PerplexityBot are not blocked. Use server-side rendering (SSR) rather than client-side JavaScript for critical content. Implement proper schema markup for easy extraction. Optionally, add an llms.txt file to provide AI-specific guidance about your site's content.
What's the most effective platform for AI brand visibility?
Reddit has outsized influence—AI models are heavily trained on Reddit data, and it remains a key retrieval source. Detailed, helpful Reddit posts recommending your brand carry significant weight. Beyond Reddit: Quora answers, LinkedIn thought leadership, and genuine reviews on Trustpilot/G2 all feed into AI recommendations. Don't fake it—authentic community engagement works best.
Ready to Dominate AI Search Results?
Our SEO agency specializes in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies that get your brand cited by ChatGPT, Perplexity, and Google AI Overviews. We combine traditional SEO expertise with cutting-edge AI visibility tactics.