How to Master AI Search
Assess, score, and optimize your SEO, AEO, and GEO visibility
SEO
Warning Signs
Technical errors increasing
Traffic declining despite rankings
No keyword updates in 6+ months
Competitor content outranking yours
High bounce rates on landing pages
Current State Assessment
- Backlinks profile healthy
- Content clusters mapped
- Technical SEO optimised
- Rankings tracked regularly
- Keyword strategy documented
AEO
Warning Signs
Zero featured snippet wins
No structured data markup
Missing from AI Overviews
Content doesn't answer questions
Voice search queries not targeted
Current State Assessment
- Voice search optimised
- AI Overviews appearing
- FAQ schema implemented
- Featured snippets captured
- Question-based content created
GEO
Warning Signs
Missing from AI responses
Zero AI citations found
No original data or insights
No industry thought leadership
Current State Assessment
- Original research published
- Industry recognition earned
- AI systems cite your content
- Expert authority established
- Cross-platform presence built
Total Visibility Score
Visibility Master
Crushing all battlefields.
IF YOU SCORED 13-15:
- Maintain your edge with quarterly SEO/AEO/GEO audits.
- Test new tactics like AI-driven summaries or interactive schema.
- Share insights through playbooks and case studies that showcase authority.
- Strengthen leadership with partnerships, events, and proprietary research.
Strong Competitor
Solid, room to grow.
IF YOU SCORED 10-12:
- Fine-tune underperformers: update titles, headers, and weak pages.
- Scale winning formats like tutorials, FAQs, or research reports.
- Upgrade tech and schema: add How-To/QA Page markup and improve internal linking.
- Build thought leadership through original studies, podcasts, or media coverage.
Missed Opportunities
Gaps costing you reach.
IF YOU SCORED 6-9:
- Fix weakest battlefield first: tighten SEO, add schema, or publish expert content.
- Double down on strengths by replicating what's working across more topics.
- Test content across systems: turn blog posts into FAQs and thought leadership pieces.
- Monitor competitors monthly to spot snippet, overview, and citation wins.
Behind The Curve
Falling behind fast.
IF YOU SCORED 0-5:
- Week 1: Audit site speed, links, metadata, and test scores.
- Week 2: Add FAQ schema to top pages with real customer questions.
- Week 3: Research which sites AI pulls from and plan content for them.
- Week 4: Fix duplicate content and publish at least one new optimised page.
Frequently Asked Questions
How do I calculate my visibility score?
For each category (SEO, AEO, GEO), rate yourself 0-5 based on the current state assessment items. Add all three scores for your total (max 15). Be honest—97% of AI Overviews cite top-20 organic pages, so SEO directly impacts GEO. Check warning signs to identify weaknesses. Scores under 6 mean urgent action is needed.
What if I score high in SEO but low in GEO?
This is common—many businesses have strong traditional SEO but haven't adapted to AI search. With AI referral traffic up 1,200%, this gap is costly. Your SEO foundation is an advantage; layer GEO tactics on top. Make existing content citation-worthy: add direct answers in first 40-60 words, include original data points, build presence on platforms AI references (Reddit appears in 46.7% of citations).
How often should I reassess my scores?
Conduct full assessment quarterly. Monitor monthly: ranking changes (SEO), featured snippet wins (AEO), AI citation appearances (GEO—track via Peec AI or manual audits). AI Overviews now appear on 55%+ of informational queries—the landscape evolves quickly. Build ongoing monitoring into your routine rather than treating assessment as one-time.
Which score matters most for my business?
Depends on your audience. B2B companies benefit most from GEO—AI recommendations build trust, and AI traffic converts 6x higher. Local businesses need strong SEO + AEO (voice search, "near me" queries). E-commerce needs SEO for product discovery. Publishers face the biggest risk from AEO (AI Overviews cause up to 89% CTR drops). Prioritise based on where your customers search.
Can I improve all three scores simultaneously?
Yes—many optimisations benefit all three. Quality content with clear structure improves SEO rankings, AEO snippet potential, and GEO citation likelihood. Schema markup helps all three (87% CTR for FAQ schema). The key is creating genuinely valuable content that answers questions comprehensively. Focus on overlapping tactics first: 40-60 word answers, question-based headers, original research.
What tools should I use for tracking?
SEO: Google Search Console, Ahrefs, Semrush for rankings and traffic. AEO: Frase, Clearscope for featured snippet tracking. GEO: Peec AI, Otterly for AI citation monitoring across ChatGPT, Perplexity, Gemini. Run monthly manual audits—ask AI platforms about your industry and check if you're cited. Track which content types earn most citations.
What's the fastest path to improving my score?
Identify your weakest score and focus there first. If SEO is weak, fix technical issues and build content clusters. If AEO is low, add FAQ schema to top pages and structure content for featured snippets. If GEO lags, publish original research and ensure presence on AI-referenced platforms. Many optimizations improve all three scores simultaneously—start with structured, comprehensive content.
The CITE Framework™ for AI Search Mastery
Ready to Dominate AI Search Results?
Our SEO agency specializes in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies that get your brand cited by ChatGPT, Perplexity, and Google AI Overviews. We combine traditional SEO expertise with cutting-edge AI visibility tactics.