How to Start with GEO
You optimised for Google. Now get AI visibility.
Learn How AI Models Think
Generative Engines don't rank links; they summarise answers from trusted sources.
Learn which topics they mention, cite, or skip. Visibility starts with understanding how LLMs think.
→ Test your brand in ChatGPT, Perplexity, Gemini
Make Content AI-Parsable
Generative Engines don't rank links; they summarise answers from trusted sources.
Use data, references, and consistency in your brand mentions to boost authority. Show E-E-A-T: Experience, Expertise, Authority, Trust. If it's easy to parse, it's easier to cite.
Build External Authority
Generative engines trust authoritative domains. Publish or earn mentions on credible platforms like Wikipedia, industry blogs, and media sites.
Track which pages and domains drive LLM citations. Focus on those that influence AI responses most.
→ Authority pages = visibility in AI answers.
Track AI Visibility
See where and how your brand appears across ChatGPT, Claude, and Perplexity results.
Monitoring reveals missed opportunities and new visibility trends. Adjust content to close those gaps. Know when you're mentioned or when you're missing.
Make GEO Part of Your Content Rhythm
GEO is continuous. Track visibility, citations, and visibility shifts live. Compare with competitors and iterate regularly to stay visible.
Prompts → Mentions → Authority → Visibility. Make GEO part of your content rhythm.
Generate AI-Optimised Content Workflow
The CITE Framework™ for AI Success
Apply these principles to dominate AI visibility in your industry
Pro Tips from Our AI SEO Team
Before starting GEO, run your brand through ChatGPT, Perplexity, and Gemini with 10-15 industry queries. Document: (1) When you're cited vs. competitors, (2) What sources AI uses instead of you, (3) Where you appear but aren't cited. This baseline shows exactly where you're winning and losing in AI. Most companies discover they're invisible in 70-80% of relevant queries—your audit reveals the biggest opportunities.
Don't GEO-optimize your entire site at once. Identify your top 10-20 pages by organic traffic and backlinks—these already have authority. Restructure them first using GEO principles: add 40-50 word answer snippets, implement schema markup, break into citation-ready chunks. These high-authority pages will get cited fastest, generating momentum and learnings you can apply to other content. Quick wins build stakeholder buy-in.
Frequently Asked Questions
What is GEO (Generative Engine Optimization)?
GEO is the practice of optimising content to be retrieved, cited, and recommended by AI-powered search systems like ChatGPT, Perplexity, and Gemini. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being the source AI systems trust and include in their generated answers.
How is GEO different from SEO?
SEO optimises for search engine rankings—getting your pages to appear in Google results. GEO optimises for AI citations—getting your content included when AI answers questions. SEO focuses on keywords and backlinks; GEO focuses on structured content, authority signals, and being easy for AI to parse and cite.
How do I test my brand's AI visibility?
Ask ChatGPT, Perplexity, Gemini, and Claude questions your customers would ask. Include questions about your industry, specific products, and comparisons with competitors. Note when you're mentioned, how accurately you're described, and when you're absent. This reveals your current AI visibility baseline.
What makes content "AI-parsable"?
AI-parsable content has clear structure (headers, lists, FAQs), factual statements with data, consistent terminology, schema markup, and explicit E-E-A-T signals (author credentials, source citations, expertise indicators). If AI can easily extract and summarise key points, your content is parsable.
Why do trusted sources matter for GEO?
AI systems weight sources based on perceived authority. Mentions in Wikipedia, industry publications, established media, and trusted domains signal credibility. When authoritative sources cite you, AI systems become more confident in including your brand in their answers.
How often should I monitor AI visibility?
Weekly for key brand terms and monthly for broader industry queries. AI models update continuously, and visibility can shift. Regular monitoring catches changes early—you'll know if you've gained visibility or if competitors have overtaken you in AI responses.
Can I do GEO without changing my existing content?
You can improve visibility by restructuring existing content: add FAQ sections, improve headers, include data and citations, add schema markup. But significant GEO gains usually require creating new content specifically optimised for AI retrieval—content that directly answers the questions AI users ask.
How long does GEO take to show results?
Faster than traditional SEO. AI systems re-crawl and update frequently. Content changes can affect AI visibility within weeks. However, building authority signals (external citations, mentions) takes 3-6 months. The fastest wins come from restructuring existing high-traffic content for AI retrieval.
Ready to Dominate AI Search Results?
Our SEO agency specializes in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies that get your brand cited by ChatGPT, Perplexity, and Google AI Overviews. We combine traditional SEO expertise with cutting-edge AI visibility tactics.